Brands & Marketing
A data-driven approach to understanding the brands and marketing landscape. Our industry experts leverage Morning Consult's high-frequency survey data to provide vital insights on brand news with topics such as brand trust and loyalty, Gen Z trends, ESG and corporate activism, fast-developing brand scandals and much more.
Advertising & Social Media
Consumer Perceptions of Inclusive Marketing
January 24, 2024
•Chart packReport: Consumer Attitudes Toward AI in Marketing and Advertising
October 25, 2023
•Analyst reportFeatured
Growing Up Alpha: The Youngest Generation’s Media & Entertainment Habits
March 6, 2024
•Analyst reportRecent
TikTok’s Power Users Are Driven by a Constant Need for Connection
April 10, 2024
•AnalysisReport: What to Know About Gen Z’s Engagement with Social Media, Entertainment and Technology
January 3, 2024
•Analyst report