January 26, 2016 at 10:00 am ET
New York & Washington, D.C. (January 26, 2016) – Vox.com and Morning Consult announced today a new joint polling series exploring the hidden data behind the biggest stories in politics and culture. Featuring a weekly poll conducted by Morning Consult and editorial series from Vox.com, the partnership marks the first-ever editorial polling series partnership for either organization. The project launches today on Vox.com and MorningConsultIntelligence.com
“Morning Consult is at the cutting-edge of polling and data science innovation,” said Vox.com Deputy Managing Editor Sarah Kliff. “We are excited to collaborate with them on creative polling projects that will help explain the world and conceptualize some of the biggest headlines out there today.”
“Few media companies understand the future of data and technology like Vox,” said Morning Consult CEO and cofounder Michael Ramlet. “We are very excited to team up with them to test new ideas and deliver complex data on some of the most interesting stories today.”
The first poll in the series investigates questions surrounding the biggest story in politics today – the 2016 presidential election. The 2,000 person national poll looks at whether voters can recognize photos of all 14 Democratic and Republican presidential candidates and reveals voters may evaluate candidates differently when they see their portraits. The first piece in the editorial series is available now at Vox.com.
Vox.com launched in 2014 – founded by Ezra Klein, Melissa Bell, and Matt Yglesias – and quickly established its mission of explaining the news. Vox.com covers and explains complex topics ranging from politics, public policy, and world affairs to pop culture, science, business, food, sports, and everything else that matters. Vox.com amassed more than five million unique visitors in just over a month following its launch. Now, it reaches over ten times that amount of people across its website, award-winning videos, top-ranked podcast, Snapchat Discover channel, and a wide variety of other new and emerging platforms.
Started in 2013, Morning Consult is a rapidly-growing media and polling company. In addition to having a newsroom that covers the intersection of politics, policy and business, Morning Consult houses a data science division that has been at the forefront of testing new methodologies and ideas in market research and public opinion polling. In early December 2015, the company debuted their flagship technology platform — Morning Consult Intelligence – a database that revolutionizes how public opinion data is searched, analyzed and shared.
About Vox.com and Vox Media
Vox.com is the general interest news site from Vox Media. Its mission is simple: Explain the News. It treats serious topics seriously, candidly shepherding people through complex topics ranging from politics, public policy and world affairs to pop culture, science, business, food, sports and everything else that matters. Vox.com has become a hub for breaking news, exclusive interviews, original series, and in-depth explainers to an audience of over 23 million each month.
Vox Media is the world’s fastest growing media company, reaching a combined audience of over 170 million affluent and educated young adults worldwide. Vox Media is eight distinct media brands: Vox.com (General News), SB Nation (Sports), Polygon (Gaming), The Verge (Technology and Culture), Re/code (Technology and Business), Eater (Food and Nightlife), Racked (Shopping, Beauty and Fashion), and Curbed (Real Estate and Home).
About Morning Consult
Morning Consult is a technology and media company that serves leaders at the intersection of policy, politics, business, and Wall Street. Through its technology and media platforms, Morning Consult delivers actionable public opinion polling, original reporting, and market research data on the most pressing issues. Over 200,000 government and industry leaders trust Morning Consult to deliver comprehensive coverage of campaigns and congress as well as the energy, finance, health, and tech industries. www.morningconsult.com; www.