Washington, D.C. (Nov. 30, 2016) — Morning Consult on Wednesday debuted Morning Consult Brands, a new editorial product covering the changing landscape of marketing, media and communications. The editorial product is the company’s largest investment in business coverage and will feature daily email briefings, original reporting and market research data on breaking news, industry trends and events.
“The marketing, media, and communications industries are undergoing dramatic change. Information that is vital to the practice of communications and marketing is too siloed in legacy beats. We will marry our data and no nonsense reporting to give executives actionable information to navigate new problems and opportunities,” said Morning Consult Co-Founder and Chief Content Officer Meghan McCarthy.
Founded in 2013, Morning Consult has quickly emerged as a critical resource for industry leaders and government executives who rely on the original reporting, survey research data and business intelligence tools to make informed decisions.
“What sets Morning Consult apart is our ability to integrate the most innovative public opinion research technology with a world-class newsroom,” said Morning Consult Co-Founder and Chief Executive Officer Michael Ramlet. “Morning Consult will provide the coverage, data and tools for media and marketing executives to better understand how the industry is changing and how they can effectively reach consumers.”
Helmed by Laura Nichols, formerly of PRWeek, Morning Consult Brands launches with an email briefing and two data-driven stories looking at how brands are handling Donald Trump’s win and how the NFL’s dip in ratings was shaped by the election.
Today’s launch is the first in a series of products Morning Consult has planned for the media and marketing space. In January, Morning Consult will debut its “Brand Intelligence” platform, a database providing in-depth research into what consumers are thinking, seeing and saying about the world’s biggest brands.
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