Traveling is hard, and the holidays make it even harder. While Americans prefer knowing what they’re getting upfront when they fly, they are still intrigued by a cheaper option.
Fifty-nine percent of people making $100,000 or more annually said they prefer traveling with a full-service airline that has fewer fees and provides the most services in the initial fare, according to a recent Morning Consult survey. Fifty-two percent of people making between $50,000 and $100,000 said the same. That number dropped to 38 percent for respondents making less than $50,000.
People also value their comfort during a flight: 81 percent said leg room is important, while 68 percent and 69 percent, respectively, said the same about choosing their own seat and sitting in seats that recline. In-flight Wi-Fi is important to 56 percent of respondents, and 53 percent noted the importance of on-board power outlets.
When it comes to luggage, 78 percent of respondents said overhead storage for carry-on items is important, a concern that may have influenced their responses when asked about United Airlines’ recently introduced “Basic Economy” fare. The company promises decreased ticket prices for passengers willing to: forgo picking a seat; board last; and not travel with overhead luggage. After being briefed on the offer, 39 percent of respondents said it negatively impacted their view of United Airlines.
But that’s not necessarily a cause for concern for United: 45 percent of people said they would buy a Basic Economy ticket, and 39 percent of people making $100,000 or more said they’re likely to purchase that kind of ticket.
Forty-four percent of people making between $50,000 and $100,000 annually said the same, as did 49 percent of people making less than $50,000. One double-digit disparity was the 13-percentage points between men and women. Fifty percent of men said they are likely to buy a Basic Economy ticket, compared with 37 percent of women who said the same.