Megyn Kelly’s Move to NBC News Means More Democrats Will Tune In

Republicans and Trump voters are not following Fox News’ former star anchor to her new home base at NBC News.

Megyn Kelly is headed to NBC News, an event that a majority of adults knew about — only 31 percent of people in a recent Morning Consult poll said they have heard nothing about it. Thirty-six percent of male Democrats said they are more likely to watch Kelly on NBC News, compared to 29 percent of Republican men who said they are less likely to do the same. The change was smaller among women — 18 percent of female Democrats said they are more likely to watch Kelly on NBC News, versus 25 percent of Republican women who said her move makes them less likely to watch her program. Forty-seven percent of adults polled said her move will have no effect on their inclination to tune in.

kelly-final

Twenty-nine percent of people who voted for Hillary Clinton last November and 27 percent of people who voted for President Barack Obama in 2012 said they are more likely to watch Kelly on NBC News. Twenty-six percent of people who voted for Donald Trump in 2016 said they are now less likely to watch Kelly on television.

Kelly has a shot at bringing in some younger viewers, too. Twenty-seven percent of people between the ages of 18 and 29 and 28 percent of people aged 30-44 said Kelly’s jump to NBC News makes them more likely to watch her on television.

megyn-kelly_age25-54

Thirty-four percent of adults said they have a favorable view of Kelly, while 38 percent were ambivalent or did not know her. Thirty-eight percent of Democrats have a favorable view of Kelly, which was only one percentage point below Republicans’ 39 percent.

news-anchors-fav_po10

Polling was conducted Jan. 5-7 among 2,200 adults with a margin of error of plus or minus two percentage points. View crosstabs here and toplines here.

mcbrands-shorter

Briefings

Brands Brief: Discovery, Scripps Consider Merger

Discovery Communications Inc., which is worth around $15 billion, and Scripps Networks Interactive Inc, valued at $8.8 billion, are contemplating a merger. They previously abandoned a deal in 2014 but are looking this time around at uniting in the face of competition from online media and streaming services.

Brands Brief: Epcot Is Getting a Makeover

The Walt Disney Co. is giving its Epcot theme park a new look that will include more character stories, the company announced at an expo in Anaheim, Calif., over the weekend. The park gets fewer visitors than the Magic Kingdom, despite being twice the size, and executives are banking on the idea that adding more film-related attractions will prove lucrative.

Brands Brief: Week in Review & What’s Ahead

Despite the president’s penchant for posting, 62 percent of President Donald Trump’s voters aren’t following his tweets closely, a new Morning Consult/POLITICO poll shows. What’s more is that registered voters trust the information coming from the media more than that from the White House or Trump, with 46 percent of those surveyed saying Trump’s information was not credible.

Brands Brief: FanDuel, DraftKings Nix Merger

Sports betting websites DraftKings and FanDuel have thrown in the towel on their proposed merger following the Federal Trade Commission’s promise to prevent it. The FTC opposed the deal on the basis that it would give the two companies 90 percent of the market share, creating an unfair advantage and limiting competition.

Load More