Watch People React to Pepsi’s Ad in Real Time

Morning Consult dial tested 2,002 people’s reactions to the Pepsi ad that was released — and quickly flopped — last week. Respondents were asked to indicate in real-time whether they had a favorable or unfavorable view of the commercial they were watching.

Watch the results unfold as the ad plays below, noting where opinions start to diverge among Democratic and Republican viewers. 

Results from the full study are available here: http://mncnslt.com/p2941epsi

Briefings

Brands Brief: Amtrak CEO Will Step Down at Year’s End

Wick Moorman, the chief executive of Amtrak, will resign in December and will serve until then alongside his successor, Richard Anderson, the former CEO of Delta Air Lines Inc., who starts July 12. Moorman, who has served as transitional CEO since September 2016, is stepping down amid critiques of operational shortcomings and an upcoming disruptive repair schedule at New York’s Penn Station this summer.

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