Poll: People Are Not Concerned About Samsung’s Fiery Past

As Samsung coaxes users to “unbox your phone” ahead of its Galaxy S8 launch Friday, people appear to have moved on from the company’s scandal involving the last model, which risked catching on fire.

Three-quarters of Americans surveyed said they have a favorable view of Samsung, an even match with Google and beating Apple by 5 percentage points, according to a recent Morning Consult poll. Another 41 percent of people said they were interested in buying the company’s newest phone, including a majority of those aged 18-29.

On its website, Samsung teases the phone’s new features, such as curved edges, a bigger screen and an artificial intelligence assistant named Bixby — though the company has indicated the assistant won’t have voice recognition until later.

Sangkyu Lee, a senior vice president at Samsung Electronics, also stressed the steps Samsung took this time around to ensure a safe user experience.

A fifth of those polled (21 percent) said they had heard “a lot” about the recall of the Note 7, and another 38 percent said they had heard “some” about the recall.

But whether quick to forget or just convinced the company learned its lesson, a plurality of people (35 percent) said the Galaxy Note 7’s penchant for overheating, catching on fire and perhaps even exploding had no impact on their buying decisions. And people were split on whether the recall makes them more or less likely to purchase a Samsung smartphone, with just over a quarter believing each.

Among smartphone users, about a third (31 percent) said they own a Samsung, a figure that lags Apple smartphone users by 3 percentage points.

According to Morning Consult Brand Intelligence data, almost 4 in 10 (38 percent) people said they had seen, read or heard something positive about Samsung in the past two weeks, and 42 percent said they plan on buying a Samsung product in the future.

Polling was conducted among 2,202 adults between April 6-9. See full results here.


Tech Brief: Lobbying Tech Groups Target NAFTA Renegotiations

According to data from the Center for Responsive Politics, the number of tech companies and trade associations registered to lobby U.S., Canadian and Mexican government officials has more than doubled in the last few months. Companies like Cisco Systems Inc. and Microsoft Corp. are looking to zero out tariffs for tech goods and remove restrictions on cloud storage as officials prepare to renegotiate the North American Free Trade Agreement.

Tech Brief: Intel CEO Leaves Trump’s Manufacturing Council

Brian Krzanich, Intel Corp.’s chief executive, joined the chief executives of Merck and Under Armour in announcing that he would leave Trump’s council on American manufacturing following the president’s response to violence during a white supremacist rally in Charlottesville, Va. Krzanich said he resigned “to call attention to the serious harm our divided political climate is causing to critical issues.” 

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