Poll: People Are Not Concerned About Samsung’s Fiery Past

As Samsung coaxes users to “unbox your phone” ahead of its Galaxy S8 launch Friday, people appear to have moved on from the company’s scandal involving the last model, which risked catching on fire.

Three-quarters of Americans surveyed said they have a favorable view of Samsung, an even match with Google and beating Apple by 5 percentage points, according to a recent Morning Consult poll. Another 41 percent of people said they were interested in buying the company’s newest phone, including a majority of those aged 18-29.

On its website, Samsung teases the phone’s new features, such as curved edges, a bigger screen and an artificial intelligence assistant named Bixby — though the company has indicated the assistant won’t have voice recognition until later.

Sangkyu Lee, a senior vice president at Samsung Electronics, also stressed the steps Samsung took this time around to ensure a safe user experience.

A fifth of those polled (21 percent) said they had heard “a lot” about the recall of the Note 7, and another 38 percent said they had heard “some” about the recall.

But whether quick to forget or just convinced the company learned its lesson, a plurality of people (35 percent) said the Galaxy Note 7’s penchant for overheating, catching on fire and perhaps even exploding had no impact on their buying decisions. And people were split on whether the recall makes them more or less likely to purchase a Samsung smartphone, with just over a quarter believing each.

Among smartphone users, about a third (31 percent) said they own a Samsung, a figure that lags Apple smartphone users by 3 percentage points.

According to Morning Consult Brand Intelligence data, almost 4 in 10 (38 percent) people said they had seen, read or heard something positive about Samsung in the past two weeks, and 42 percent said they plan on buying a Samsung product in the future.

Polling was conducted among 2,202 adults between April 6-9. See full results here.

Briefings

Tech Brief: Ransonware Cyberattack Spreads Worldwide

After tearing through banks and government offices in Europe and disrupting power grids in Ukraine, the Petya ransomware virus is making its way across the globe, halting operations at a shipping terminal in India and affecting users in North America. The attackers are asking for $300 in cryptocurrency to unlock systems on each infected computer.

Brands Brief: Amtrak CEO Will Step Down at Year’s End

Wick Moorman, the chief executive of Amtrak, will resign in December and will serve until then alongside his successor, Richard Anderson, the former CEO of Delta Air Lines Inc., who starts July 12. Moorman, who has served as transitional CEO since September 2016, is stepping down amid critiques of operational shortcomings and an upcoming disruptive repair schedule at New York’s Penn Station this summer.

Tech Brief: Google Hit With $2.7 Billion Fine

The European Commission slammed Google Inc. with a record $2.7 billion fine after an investigation into antitrust violations. The company, which is charged with skewing its search engine results to favor its own shopping services over its competitors, could face additional fines if it doesn’t stop the practice within 90 days.

Load More