NEW YORK – Morning Consult today announced the global expansion of Brand Intelligence, the company’s flagship brand-tracking platform that surveys consumers on thousands of brands and products every day.
As of today, Brand Intelligence features daily surveys in the United States and 11 new countries including the United Kingdom, Canada, Mexico, India, China, Japan, Germany, France, Brazil, Russia, and Australia. Using Morning Consult’s brand-tracking technology, multinational brands will now be able to track their public perception in real time across global markets, enabling them to understand what consumers think at an unprecedented scale, speed, and accuracy.
“Morning Consult Brand Intelligence transformed the U.S. market research industry by tracking every consumer brand at unparalleled scale,” said Morning Consult Co-Founder and CEO Michael Ramlet. “Today we announce an unprecedented international expansion, offering marketing and communications executives real-time insights across the globe.”
Brand Intelligence tracks public perception of consumer-facing and global Fortune 500 companies by interviewing a nationally representative sample of adults for each brand in each country. Interview respondents rate the brand on a number of metrics, including favorability, purchasing intent, community impact, admired employer, buzz, and value. The scale and frequency of the survey research data in Brand Intelligence lends itself to detailed analytics into more than 100 demographics and real-time data on how consumers are responding to key events and crises.
Morning Consult has quickly emerged as a leader in the data intelligence, brand-tracking, and market research space. In the past year alone, Morning Consult has doubled staff size, opened offices in New York, Chicago and San Francisco, and expanded its D.C. offices as the company continues to see record revenue growth.
Today, hundreds of companies ranging from American Express to Facebook and The New York Times rely on Morning Consult’s revolutionary survey research technology to understand what consumers and voters think in real time.
About Morning Consult
Named one of the fastest growing technology companies in North America by Deloitte, Morning Consult is revolutionizing ways to collect, organize, and share survey research data to transform how global leaders in business and government make decisions.
With offices in New York, San Francisco, Chicago, and Washington D.C., Morning Consult provides research, news, and brand-tracking technology for over 200 of the world’s biggest companies and industry associations. Additionally, Morning Consult conducts regular surveys for major media organizations including POLITICO, The Hollywood Reporter, Bloomberg, and The New York Times.