We are excited to announce the launch of Morning Consult Economic Intelligence – the largest global consumer confidence tracking platform ever created, covering over 15,000 daily survey interviews across the United States, Canada, Mexico, Brazil, United Kingdom, France, Germany, Australia, Russia, Japan, India, and China.
In 2014, we launched Morning Consult with a relentless focus on delivering to business executives and government leaders unrivaled survey data on what people think in real time. In 2015 and 2016, we transformed the political landscape with Morning Consult Political Intelligence, first by identifying the rise of Donald Trump, and later by correctly calling the general election within 1% of the final popular vote margin. In 2017 and 2018, we disrupted the legacy market research industry with Morning Consult Brand Intelligence, which provides daily tracking on over 3,700 brands in 12 countries, with over 75,000 interviews conducted annually per brand.
The launch of Morning Consult Economic Intelligence represents over two years of data collection and engineering to address major challenges facing central banks and governments as well as corporations and financial services firms.
Building on the same 5 questions that the University of Michigan Surveys of Consumers uses to measure consumer sentiment, the Morning Consult Economic Intelligence survey offers greater:
FREQUENCY – In the United States, the Morning Consult Economic Intelligence survey completes over 7,500 daily interviews, enabling unrivaled analysis of breaking news events at a time of extraordinary political volatility and global economic uncertainty.
SCALE – In the United States, the Morning Consult Economic Intelligence survey completes over 210,000 monthly interviews with adults, allowing for an unparalleled depth of analysis by unique geographies, demographic characteristics, and economic variables.
COVERAGE – Globally, the Morning Consult Economic Intelligence survey completes annually over 5,500,000 interviews conducted on a daily basis, providing an unprecedented ability to benchmark and evaluate global consumer confidence in developed and emerging markets.
Today’s launch is marked with the first public release of our new weekly Economic Intelligence report, which currently focuses on the United States economy, which you can sign up to receive every week here.
In the coming months, we will begin releasing weekly reports for each foreign market tracked in the Morning Consult Economic Intelligence platform. If you would like to learn more, please contact EconIntel@MorningConsult.com.
Thank you for your continued support.
Co-Founder & Chief Executive Officer
Kyle Dropp, PhD
Co-Founder & Chief Research Officer
Co-Founder & Chief Technology Officer