July 30, 2020 at 5:00 am ET
Top Five: USPS, Google, UPS, Amazon and Netflix
Food & Beverage and Household Brands Dominate Nearly Half of Top 50
Brands Known for Diversity & Inclusion Fare Notably Well
NEW YORK — JULY 30, 2020 — Morning Consult, the leader in global data intelligence, released today its Most Loved Brands of 2020 report, detailing what drives brand love in a year like no other.
This year’s Top 5 Most Loved Brands features the United States Postal Service, Google, UPS, Amazon and Netflix, leading the definitive brand ranking determined by more than 150,000 interviews from the company’s flagship product Morning Consult Brand Intelligence. The report highlights brand performance based on four metrics — favorability, trust, community impact and net promoter score (NPS) — added together for an index Brand Love score. These metrics matter more than ever during the pandemic, as they become more closely predictive of overall and more frequent usage when consumers’ choices are limited and finances are strained.
“2020 has undeniably reshaped how consumers think about brand love,” said Victoria Sakal, managing director of brand intelligence for Morning Consult and author of the report. “As the pandemic continues to alter brand perceptions and shift consumer needs, companies must commit to understanding what’s driving love to stay relevant today — and into the future.”
Learn more on how Brand Love varies by generation, what the top drivers are for Brand Love, and more in the special report, “Most Loved Brands of 2020: What Drives Brand Love in a Year Like No Other” authored by Victoria Sakal, managing director of brand intelligence for Morning Consult. (Please email email@example.com if you’re interested in connecting with Victoria for more insights.)
About Morning Consult
Morning Consult is a global data intelligence company delivering insights on what people think in real time. By surveying tens of thousands across the globe every single day, Morning Consult is unmatched in scale and speed: It determines the true measure of what people think and how their decisions impact business, politics and the economy. Industry leaders rely on Morning Consult’s proprietary technology and analysis for real-time, intelligent data to transform information into a competitive advantage.