With more than 140 streaming services available in the United States, consumers have thousands of movies and TV shows to choose from. But while free platforms such as Fox Corp.’s Tubi or Fandango Media LLC’s Vudu offer users a significant amount of content, data from Reelgood provided exclusively to Morning Consult shows that streaming services that charge users a monthly or annual fee offer more than twice the amount of programming available than free options do.
Prime Video has the most titles to choose from compared with other U.S. competitors, with 14,103 films and 2,240 TV shows. Programming on free streaming service Tubi is right behind with 11,832 movies and 1,183 TV shows. Prime Video is free for Amazon.com Inc. Prime members, or $8.99 per month for nonmembers.
Seven of the 25 streaming services with the largest number of TV shows and movies are free to consumers.
But content is key to entice subscribers in the crowded streaming marketplace, with subscription services Netflix Inc., Prime Video and Disney+ each touting buzzy originals such as “Stranger Things,” “The Marvelous Mrs. Maisel” and “The Mandalorian” that drive conversation online and cause consumers to flock to the services offering them.
Netflix has the most subscribers globally, at 193 million, according to its second-quarter earnings report. Tubi touts 25 million monthly active users as of December 2019, while Peacock, which has both a free and subscription plan, reported 10 million sign-ups to date after launching nationwide on July 15, according to Comcast Corp.’s second-quarter earnings.
And while free services may appeal to the budget-conscious consumer, an April 16-18 Morning Consult survey found that many people are willing to pony up for paid subscriptions to major streaming services. Seventy-seven percent of all streaming subscribers surveyed were on a paid plan for Netflix Inc., as opposed to the service’s month-long free trial, while 76 percent paid for Prime Video and 69 percent paid for Hulu.