Weekly Quiz — Dec. 11
As the news unfolds each day, Morning Consult is on top of it. We capture how people think and feel about what’s happening around the world in politics, consumer trends, public health, sports, the economy, entertainment and more. Take the quiz below to find out how well you understand public opinion — and catch up on stories you might have missed.
How did you do? Share your score, and challenge your friends and colleagues to up their MCIQ, too.
Crocs landed on Morning Consult’s ranking of Fastest Growing Brands 2022 for every generation except __________.
- Gen Z
- Gen X
- Baby boomers
In addition to taking the No. 2 spot on this year’s overall Fastest Growing Brands list, Crocs is also among the fastest-growing brands for each generation except Gen Z — and that’s just because the shoes are already so popular with young adults. This is the second year in a row that the shoe brand has appeared on the millennials list: In 2021, it took 16th place.Read the full article
What share of U.S. adult podcast listeners paid for podcast benefits — such as ad-free content or exclusive episodes — in the past month?
While Morning Consult’s Smart Screens tracker shows that half of U.S. adults listened to a podcast in the last month, only 22% of U.S. adult podcast listeners paid or made a donation for podcast benefits in that same time period. By contrast, 87% of podcast listeners said they subscribed to at least one video streaming service, 45% said they went to the movies at least once and 38% said they spent at least $1 on video game microtransactions.Read the full article
While tech companies are largely excited about artificial intelligence, the general public is more hesitant when it comes to AI adoption. Which possible downside to AI is a concern for the greatest share of U.S. adults?
- Job losses
- Racial discrimination in AI applications
- Damage to individuals’ data privacy
- Foreign powers using AI against the United States
Of the possible consequences of AI adoption, U.S. adults are most worried about job losses, with 67% citing this as a cause for at least some concern. There is variation in degree of and reason for concern by demographic, however. The top concern among white U.S. adults is the use of AI against the United States by foreign powers, while the top concern among Black U.S. adults is the impact of AI on personal data privacy. Racial discrimination in AI applications ranks near the bottom among all U.S. adults but is more concerning to Black adults (46%) relative to white adults (40%).Read the full article
What share of U.S. adults currently trust the country’s electoral system?
With the dust from the 2022 midterm elections beginning to settle, half of U.S. adults report having at least some trust in the nation’s electoral process. Trust is highest among Democratic voters at 64%, followed by Republicans at 42% and independents at 40%.Read the full article
Who is not among the most popular soccer players in the United States currently?
- Christian Pulisic
- Lionel Messi
- Cristiano Ronaldo
Among U.S. soccer fans, the most popular players are Cristiano Ronaldo (52% favorability), Lionel Messi (45%) and Neymar (38%). Despite being a star on the U.S. World Cup team, Cristian Pulisic earned just 26% favorability among the nation’s fans — not enough to break into his home country’s top 10.Read the full article
This quiz is based on news and analysis published between Dec. 5 and Dec. 9, 2022.
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