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Morning Consult IQ

Weekly Quiz — Jan. 15

As the news unfolds each day, Morning Consult is on top of it. We capture how people think and feel about what’s happening around the world in politics, consumer trends, public health, sports, the economy, entertainment and more. Take the quiz below to find out how well you understand public opinion — and catch up on stories you might have missed.

How did you do? Share your score, and challenge your friends and colleagues to up their MCIQ, too.

1/5

In the wake of Kevin McCarthy’s tumultuous bid to become speaker of the House, what share of voters hold unfavorable views of the California Republican?
  • 49%
  • 35%
  • 61%
  • 73%
Correct
Incorrect

Nearly half of voters (49%) hold unfavorable views of McCarthy, up from 43% in a survey conducted before the House’s four-day fight over his speakership. Among Republicans, the share with negative opinions about the congressman increased from 29% to 35% over the same time period, though 41% still view him favorably.

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2/5

How has participation in Dry January — the campaign to abstain from alcohol throughout the first month of the year — changed since 2022?
  • Decreased 4 percentage points
  • Decreased 9 percentage points
  • Increased 3 percentage points
  • Increased 8 percentage points
Correct
Incorrect

Though awareness of the Dry January challenge has increased in the United States, with 24% of adults saying they’ve heard about it this year compared with 21% in 2022, participation dropped 4 percentage points, from 19% to 15%. Those attempting Dry January this year are more committed though: 70% plan to take the entire month off from imbibing compared with just 52% who said the same last year.

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3/5

Thanks to milder than expected winter weather conditions and a drop in natural gas prices, most European countries saw an increase in optimism over the past three months. Which were the only two countries surveyed where optimism declined?
  • Norway and France
  • Italy and Germany
  • Poland and the Czech Republic
  • Spain and Sweden
Correct
Incorrect

Of the 13 European nations surveyed, only Norway and France experienced decreases in optimism since the fall of 2022. Optimism declined 5 percentage points in Norway, which had stood to profit from elevated demand for natural gas after the European Union cut off imports from Russia, its main competitor. In France, which had less to be concerned about from rising natural gas prices than its peer economies due to sourcing roughly 40% of its energy from nuclear power, national optimism dropped 3 percentage points.

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4/5

What share of podcast listeners prefer a video option as opposed to an audio-only format?
  • 46%
  • 25%
  • 34%
  • 61%
Correct
Incorrect

While 42% of podcast listeners would rather consume podcasts in an audio-only format, 46% prefer podcasts with video. This aligns with recent changes in how podcasts are distributed, with a new, hybrid model of distribution often prioritizing video — particularly YouTube and live paid events. A third of regular podcast listeners cite YouTube as their preferred podcasting platform, followed by Spotify (24%) and Apple Podcasts (12%).

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5/5

In the United States, which generation cares the least about buying from companies that reflect their social values?
  • Gen Z
  • Millennials
  • Gen X
  • Baby boomers
Correct
Incorrect

While the majority (59%) of U.S. consumers say they prefer to purchase goods and services from companies that reflect their social values, only 56% of Gen Z adults express this preference, compared with 59% of millennials and baby boomers and 61% of Gen Xers. This may stem in part from younger generations looking less to the United States and American companies as arbiters of global ethics. Relative to older generations, younger consumers express stronger demand for corporate action on hot-button domestic issues like race and abortion but lower demand for activism on traditional geopolitical issues like war.

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This quiz is based on news and analysis published between Jan. 9 and Jan. 13, 2023.

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