Morning Consult asked more than 2,200 U.S. adults their opinions of the 28 brands known to be running commercials during the big game as of Jan. 30. Mars Inc.’s M&Ms earned the highest net favorability rating (78 percentage points) among the tested set, followed by Frito-Lay North America Inc.’s Doritos (75 points) and the Kellogg Co.’s Pringles (70 points). Net favorability refers to the share of respondents who have a favorable view minus the share who have an unfavorable view.

Sports fans were most likely to name seven-time Super Bowl winner Tom Brady as the best quarterback of all time, but he was the runner-up behind NBA legend and Charlotte Hornets owner Michael Jordan in the vote for the greatest athlete of all time. Nearly 1 in 5 self-identified sports fans (19%) named Jordan as the greatest athlete of all time, while 12% chose Brady, among the 32 total star athletes included in the survey.

Republican trust in the scientific community has fallen 20 points since tracking began in mid-October 2020, while independent trust in the institution dropped 14 points, and Democratic trust slipped 4 points. Among all adults, trust in the scientific community has decreased 12 points since tracking started.

Millennials (75%) were most likely to say they have goals to improve their finances in 2023, while baby boomers were least likely (47%). About 3 in 5 U.S. adults said they had these plans, and 77% of adults are confident they’ll feel satisfied with the overall progress toward their financial goals by the end of the year.

Macron saw a 5-point drop in net approval from last week’s Global Leader Approval Ratings update, reaching -40 — his lowest net approval rating since early March 2020. Modi remains the leader, with the highest net approval rating out of the 22 world leaders included in the survey. Net approval refers to the share who approve of the job the person is doing minus the share who disapprove.