-
Hydrogen Cars Aren’t the Hindenburg, and Other Marketing Hurdles for Toyota’s Mirai
As it bets on fuel cell technology, automaker faces consumer misconceptions, lack of fueling stations
-
Backlash After United’s Pet Scandals Less Severe Than After Dragging Video
Airline's net favorability sank 28 points vs. 47-point drop after passenger dragged off plane in April 2017
-
To Win Streaming Music Wars, Spotify Has Potential Edge in Its Appeal to Young Adults
18-29 age group more likely to have Spotify account or choose service compared to general population in poll
-
Healthier Choices, Not Disney Toys, More Likely to Get Parents to Buy Happy Meals
Poll shows parents more receptive to McDonald's menu changes emphasizing fewer calories, fat and sugar
-
MoviePass Intrigues Consumers, But Company Faces Marketplace Challenges
39% of respondents in recent poll said they would likely purchase MoviePass' limited-time movie deal
-
How Adding Users Could Backfire for Snapchat
Snapchat's popularity increases among young adults, but wider audience appeal remains hazy
-
Dating in the Digital Age
How U.S. adults seek love and companionship via apps and online matchmaking services
-
Despite NBC’s Winter Games Livestreaming Push, Most Viewers Opt for TV
In poll, 78% of likely viewers said they plan to watch the Pyeongchang Olympics only or mostly on TV
-
African-Americans View Ram Truck Ad With MLK More Favorably Than Other Groups
48% favorability from black respondents compares with 36% of whites, 45% of Hispanics and 38% overall
-
For 2nd Year in a Row, More People Want Patriots to Lose in Super Bowl
45% plurality in poll favor Philadelphia Eagles over five-time champion New England