Anna Gronewold



Anna covers brands for Morning Consult.

Brands Brief: Dog Food Brands Recalled Over Concerns About Euthanasia Drug

By Anna Gronewold and Joanna Piacenza Top Stories The J.M. Smucker Co. is recalling some shipments of canned dog food after a local Washington, D.C., television station found traces of a euthanasia drug in the company’s Gravy Train cans. Smucker, which is withdrawing some shipments of Gravy Train, Kibble ’N Bits, Skippy and Ol’ Roy brands, said it is […]

Brands Brief: Google Launches Ad-Blocking Program for Chrome Browser

By Anna Gronewold Top Stories Google’s Chrome browser, used by more than 59 percent of internet users, today will begin blocking certain types of online advertisements like pop-ups and spam, a move that some in the industry say is designed to benefit the Alphabet Inc. unit. Critics say the push to prevent ads that are considered annoying […]

Brands Brief: Upstart Online Florists Flourish by Touting Social Responsibility

By Anna Gronewold Top Stories Several U.S. retailers are furthering an eco-friendly trend within the $3.1 billion online flower delivery market by promoting an environmentally and socially responsible message as they offer product transparency and American plants. But a new nationwide survey shows that while many consumers support the idea of locally sourced stems that limit […]

Brands Brief: NBC Ranks No. 1 in Total Viewers for First Time Since 2002

By Anna Gronewold Morning Consult just launched the first edition of our new monthly Trump Tracker, showing the president’s approval state by state, month over month. See it here. Top Stories Boosted by back-to-back coverage of this year’s Super Bowl and the 2018 Winter Games in Pyeongchang, South Korea, NBC claimed the top spot for most-watched […]

Brands Brief: Winter Olympics Opening Ceremony Draws 28.3 Million Viewers for NBC

By Anna Gronewold Top Stories NBC Sports estimated that 28.3 million viewers watched the Winter Olympics Opening Ceremony on Friday, including the average minute audience of 449,000 who live streamed the event. Among the opening ceremonies that have aired on tape-delay since 1992, Pyeongchang’s viewership ranks third behind the 33.8 million who watched CBS’ Lillehammer, Norway, […]

Brands Brief: Week in Review & What’s Ahead

By Anna Gronewold Week in Review Super Bowl LII Super Bowl LII averaged 103.4 million TV viewers for NBC, a 7 percent decline from the 111.3 million who watched last year’s game on Fox, according to Nielsen data. Inc.’s “Alexa Loses Her Voice” Super Bowl ad came in first for both entertainment and brand effectiveness, according to […]

Brands Brief: Apple Enters Smart Speaker Market With Release of HomePod

By Anna Gronewold Top Stories Alongside today’s launch of Apple Inc.’s first smart speaker, the HomePod, a new poll shows consumer interest is highest among people who already have a voice assistant, with half of Google Home device owners saying they’re likely to buy Apple’s latest product. The same nationwide survey found that 42 percent of […]