Alyssa Meyers
Alyssa Meyers previously worked at Morning Consult as a reporter covering brands and marketing.
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The Airline Vaccine Mandate Question
Consumers support a vaccine mandate to travel, but the industry remains hesitant. Experts discuss if — and how — U.S. airlines should go about enacting one
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Consumers Think Streaming Ads Are Repetitive and Invasive. The Industry Says It’s Fixing It
The internet was supposed to make TV ads better, but the vast majority of consumers are still bothered by the advertising experience on streaming services
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This Halloween, Americans Are Ready to Party Like It’s 2019
56% of U.S. adults say they plan to celebrate Halloween this year, up from 42% last year and in line with 2019 levels
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Brands Are Keeping Quiet on the Texas Abortion Law. Public Opposition Could Pay Off
34% of U.S. adults say they’d purchase more from companies that oppose the law
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Brands That Ignore Biden’s Vaccine Mandate Have a Lot to Lose
59% of U.S. adults said they support the new requirement for large companies
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Exclusive: As Demand for Virtual Events Grows, an Industry Leader Is Teaming With a Premium Video Provider to Enhance Offerings
Toldright and Brandlive also debut new logo for partnership
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Pumpkin Spice Products Are Arriving Earlier. This Year More Than Last, Some Consumers Say Bring It On
1 in 4 U.S. adults say late August is the perfect time for selling pumpkin spice products; 19% said the same last year
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Nike, Coca-Cola Are the Brands Most Associated With the Olympics
19% of consumers say they most associate Nike with the games; 8% say Coke
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Fashion, Tickets to Concerts and Movies: Gen Zers Are Most Eager to Increase Their Spending on These Items
Consumers ages 13-24 also prioritize self-care, domestic travel and restaurants as pandemic restrictions begin easing
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Rising Delta Variant Cases, CDC Indoor Mask Guidance Are Taking a Toll on Consumer Comfort Levels
49% of U.S. adults say they’re comfortable doing more than 40 activities on average, down from a record high of 55% as of July 8-10