Charlotte Principato
Financial Services Analyst
Charlotte Principato is the financial services analyst on the Industry Intelligence team, where she conducts research, authors analyst notes and advises leaders in the financial services industry on how to apply insights to make better business decisions.
For speaking opportunities and booking requests, please email press@morningconsult.com.
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First Look: Consumers’ 2022 Holiday Plans
An early analysis into the consumer trends that brands should anticipate ahead of the holiday season across the finance, retail, travel and food industries
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Sustainability Report 2022: What Sustainability Means to Consumers
A brand’s guide to consumer attitudes, behaviors and expectations
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In a Rapidly Evolving Industry, Banking Leaders Must Redefine ‘Underbanked’
Morning Consult’s financial services analyst Charlotte Principato breaks down the banking status of U.S. adults and argues banks must reconsider how they think of unbanked and underbanked populations if they hope to keep their primary place in consumers’ wallets
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The State of Consumer Banking & Payments: H2 2022 Report
The State of Consumer Banking & Payments tracks evolving trends in consumer banking, payments and investing, and evaluates what changing attitudes mean for the future of each industry.
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Future of ESG Investing Unclear Amid Inflation, Regulatory Scrutiny
Morning Consult financial services analyst Charlotte Principato analyzes investors’ current understanding and prioritization of ESG investing
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Inflation and a Possible Recession May Cement BNPL in Consumers’ Wallets Forever
Financial services analyst Charlotte Principato unpacks the headwinds and tailwinds that BNPL companies face this summer
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The Crypto Report: Our Analysts on the State of Cryptocurrency
Consumers’ habits, attitudes and perspectives on cryptocurrency, in the United States and around the world
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Consumers May Hibernate for ‘Crypto Winter,’ but They Aren’t Giving Up — Here’s What It Means for Brands
Morning Consult financial services analyst Charlotte Principato details how consumers are reacting to current cryptocurrency market volatility and their expectations for the future
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For Financial Services, Trust Is a Must, but Data Privacy Is the New Differentiator
Financial services analyst Charlotte Principato reveals consumers’ opinions on trust and data privacy in their financial services relationships
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Report Series: Most Trusted Brands 2022
Unpacking how trust is built and broken in the 10 largest economies around the world, including breakout reports in six key industries.