Charlotte Principato
Financial Services Analyst
Charlotte Principato is a Financial Services Analyst at Morning Consult, where she leads the company’s analysis to deliver real time insights to the financial services sector.
Interested in connecting with Charlotte for a media request or a speaking opportunity? Email press@morningconsult.com.
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Kim Kardashian, Cryptocurrency and Celebrity Clout
Morning Consult financial services analyst Charlotte Principato examines the impact of celebrities on crypto investor decisions
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The Walmart and Litecoin News Was Fake, but Walmart and Bitcoin Have Potential
Morning Consult financial services analyst Charlotte Principato delves into Walmart’s customer base to discover Bitcoin ownership among customers of different shopping frequencies
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For the Most Pronounced CBDC Enthusiasm, Look to the Underbanked
Financial services analyst Charlotte Principato outlines a global view of consumers’ openness to CBDCs
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The Future of Open Banking is Blurry for U.S. Consumers
As U.S. open banking initiatives gain momentum, Americans lag behind the global community in awareness, but financial services analyst Charlotte Principato notes it's more important to understand if they are on board with the mission
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How the Roughly One-Quarter of Underbanked U.S. Adults Differ From Fully Banked Individuals
Morning Consult financial services analyst Charlotte Principato unpacks the demographic details of the fully banked, unbanked and underbanked U.S. population
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The Financial Goals of Underbanked and Unbanked Americans
Morning Consult financial services analyst Charlotte Principato delves into the different financial goals of unbanked and underbanked U.S. adults, as well as the alternative financial services each group uses
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Banking the Unbanked Requires Raising Trust and Awareness. For the Underbanked, Better Service Means Payments Innovation
Morning Consult financial services analyst Charlotte Principato uncovers how banks and fintechs can better serve both unbanked and underbanked adults
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Recovering but Not Recovered: A Look at Robinhood’s U.S. Brand Health Ahead of Its IPO
Robinhood Financial has regained much of the trust and purchase consideration it lost in January, thanks to a loyal user base of retail investors, writes Morning Consult financial services analyst Charlotte Principato
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How ‘Buy Now, Pay Later’ Consumers Differ From Credit Card Users
U.S. respondents who have used a BNPL service report more income volatility and poorer financial well-being compared to those in a household with a credit card, writes Morning Consult’s financial analyst Charlotte Principato
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Outlining the Potential Growth of BNPL Services, Apple Pay’s Newest Reported Venture
Morning Consult’s financial services analyst Charlotte Principato details the threat and opportunity of "buy now, pay later" services to traditional credit card companies