Charlotte Principato
Financial Services Analyst
Charlotte Principato is a financial services analyst at Morning Consult, where she leads the company’s analysis to deliver real time insights to the financial services sector.
Interested in connecting with Charlotte for a media request or a speaking opportunity? Email press@morningconsult.com.

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Consumers’ 2021 Financial Progress Was Hard Fought. 2022 Will Require More Support From Banks
Morning Consult financial services analyst Charlotte Principato examines what impeded consumers’ progress toward financial goals over the second half of the year
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Overdrafted, Underbanked and Looking for New Providers: A Deep Dive Into Consumers Who Overdrafted in 2021
Morning Consult financial services analyst Charlotte Principato examines the demographics and habits of consumers who overdrafted in 2021 and what the data means for banks
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Is the Public Ready for the Innovations Coming Out of the 2022 Consumer Electronics Show?
From the Internet of Things to the metaverse, our industry analysts unpack where consumers stand on some of the key themes from this week’s trade show
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Fintechs Dominated Morning Consult’s 2021 Fastest Growing Brands List: Here’s What That Means for the Industry
Fintechs will continue to gain traction among consumers, with blockchain technology increasingly interwoven into their offerings, writes Morning Consult financial services analyst Charlotte Principato
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The Holidays Highlight Financial Well-Being and Fintech Inclusion Gender Gaps
Women are more likely to report being stressed by holiday finances, a symptom of their overall lower financial well-being, writes financial services analyst Charlotte Principato
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BNPL Users Plan Bigger Holiday Purchases, Larger Budgets Than Everyday Shoppers
Morning Consult financial services analyst Charlotte Principato examines how consumers plan to use “buy now, pay later” services this holiday season, and how their budgets differ from those of the general public
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Consumers Without Financial Anxiety Are Helping Drive BNPL, New Credit Card Holiday Growth
Shoppers who are worried about finances lead overall interest in alternative funding options such as BNPL, but they aren’t driving growth in the service, writes Morning Consult financial services analyst Charlotte Principato
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How BNPL Fits Into Shoppers’ Payment Plans This Holiday Season
Credit and debit cards still dominate, but interest in and usage of “buy now, pay later” services continue to grow among younger generations, writes Morning Consult financial services analyst Charlotte Principato, with no signs of slowing down before the holiday season
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Ahead of the Holidays, Boomer Financial Well-Being Stands Out
Baby boomers report disproportionately high financial well-being compared with younger adults, a divide that could worsen as consumers from younger generations brace for the holidays, writes Morning Consult financial services analyst Charlotte Principato
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The State of Consumer Banking: Q4 2021 Report
This quarterly report tracks how global consumer trends are evolving today and what they mean for the future of the financial services industry