Retail & E-Commerce Analyst
Claire Tassin is the retail and e-commerce analyst at global intelligence company Morning Consult, where she conducts research, authors analyst notes, and advises clients on emerging consumer shopping trends. Interested in connecting with Claire for a media request or a speaking opportunity? Email email@example.com.
Return Drop-Off Points Are a Win-Win for Retailers and Consumers
Retailers are in the midst of peak returns season, facing the growing expense and logistical challenge of dealing with unwanted holiday gifts amid the rise in online shopping. Retail and e-commerce analyst Claire Tassin finds that third-party drop-off points offer a better alternative to shipping returns back to warehouses
Is the Public Ready for the Innovations Coming Out of the 2022 Consumer Electronics Show?
From the Internet of Things to the metaverse, our industry analysts unpack where consumers stand on some of the key themes from this week’s trade show
Expect the Same In-Store Holiday Rush, Even Amid Omicron
Pandemic fears won’t keep consumers from stores in December, easing some shipping pressure as Christmas approaches, writes retail and e-commerce analyst Claire Tassin.
Unpacking Omicron’s Muted Effect on Consumer Comfort Levels
Consumers’ comfort with various retail, dining and travel activities, stagnant since the initial delta wave, remains unchanged in the omicron era. While that’s somewhat reflective of the early delta days, it could also signal a new attitude toward the pandemic
Millennial Parents’ Ongoing Safety Fears Will Limit Holiday Activities as Omicron Variant Looms
Millennial parents are some of the biggest spenders during the holidays, but ongoing pandemic concerns are limiting in-store shopping in favor of curbside options, writes retail and e-commerce analyst Claire Tassin
Shopping Holiday Boundaries Blur as Consumers Find Deals Online All Season Long
As holiday shoppers hunt for deep discounts from the comfort of their own homes, retailers feel less compelled to open for early birds on Thanksgiving Day, writes retail and e-commerce analyst Claire Tassin
Expected Price Hikes in Food, Travel and Personal Tech Are Making Consumers More Deal-Conscious This Holiday Season
Inflation concerns mean consumers will seek more budget-friendly options this year, writes retail and e-commerce analyst Claire Tassin, but millennials are disproportionately more likely to swallow the higher costs.
What Retailers Need to Know as Consumers Face Inevitable Supply Chain Issues
The primary challenge for retailers will be keeping consumers on-site as inventories for sought-after items dwindle, writes retail and e-commerce analyst Claire Tassin
Consumers Return to Shopping in Stores With More Digital Support
Increasing comfort in stores leads to more channel mixing for holiday shoppers, notes retail and e-commerce analyst Claire Tassin
Early Bird Holiday Shoppers Are Already Reporting Supply Chain Challenges
Half of those who have started shopping for the holidays are reporting delivery delays and stock issues, notes retail and e-commerce analyst Claire Tassin, and the situation is only expected to worsen as the rest of the country joins in.