Claire Tassin
Retail & E-Commerce Analyst
Claire Tassin is the retail and e-commerce analyst at global intelligence company Morning Consult, where she conducts research, authors analyst notes, and advises clients on emerging consumer shopping trends. Interested in connecting with Claire for a media request or a speaking opportunity? Email press@morningconsult.com.
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What Retailers Need to Know About Resale’s Buyers and Sellers
Retail and e-commerce analyst Claire Tassin takes a look at why brands and retailers need to recruit more secondhand sellers
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Consumer Comfort With In-Store Shopping Is Back
Consumers’ level of comfort with in-store shopping has reached its highest point since the onset of the COVID-19 pandemic, writes retail and e-commerce analyst Claire Tassin
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Physical Stores Are Still King: Diving Into the Demographics of In-Store Enjoyment
As comfort with in-store shopping rises, retailers can make shopping trips fun again by promoting in-store experiences, writes retail and e-commerce analyst Claire Tassin
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Discount and Off-Price Retailers Are Driving Rural Retail Growth
Discount and off-price retailers are leading the 2022 surge in physical store openings, writes retail and e-commerce analyst Claire Tassin.
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New Workers, New Normal: Future of Work Report
A new report based on a survey of more than 3,500 employed U.S. adults about their priorities, work preferences, and lifestyle, provides insights for leaders across industries.
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The State of Retail & E-Commerce: Q1 2022 Report
Consumer comfort with in-store shopping is rising as online sales growth stabilizes after a period of pandemic-driven acceleration
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Checking In on Retailers Participating in the Fifteen Percent Pledge
Retailers’ efforts to contribute to Black economic equity and improve Black employee and customer treatment are often met with skepticism and require more transparency, writes retail and e-commerce analyst Claire Tassin
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Mobile Payment Users Are Ready to Embrace Frictionless Retail Payments
Mobile payments are the first stepping stone toward one- or zero-click transactions and flexible financing options like “buy now, pay later,” writes retail and e-commerce analyst Claire Tassin
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Retailers Feel Pressure to Speed Up Deliveries, but It Isn’t Coming From Consumers
Emerging businesses promising 15-minute delivery have retailers wondering if instant fulfillment will become the new standard, but a recent survey suggests consumers are far more patient, writes retail and e-commerce analyst Claire Tassin
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Return Drop-Off Points Are a Win-Win for Retailers and Consumers
Retailers are in the midst of peak returns season, facing the growing expense and logistical challenge of dealing with unwanted holiday gifts amid the rise in online shopping. Retail and e-commerce analyst Claire Tassin finds that third-party drop-off points offer a better alternative to shipping returns back to warehouses