Claire Tassin
Retail & E-Commerce Analyst
Claire Tassin is the retail & e-commerce analyst on the Industry Intelligence team, where she conducts research, authors analyst notes and advises leaders in the retail & e-commerce industry on how to apply insights to make better business decisions. Before joining Morning Consult, Claire was an analyst at Gartner, where she conducted research on shifting consumer behaviors and expectations, as well as trends and technology relevant to marketing leaders in the retail sector. She graduated from Washington University in St. Louis with a bachelor’s degree in psychology. For speaking opportunities and booking requests, please email press@morningconsult.com.
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A Significant Uptick in Holiday Gift Card Giving Reflects Shopper Practicality
Retail & e-commerce analyst Claire Tassin examines the top holiday shopping categories in 2022
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Despite Inflation’s Toll on Holiday Shoppers, Black Friday’s Relevance Is Fading
Retail and e-commerce analyst Claire Tassin breaks down financially anxious consumers’ holiday shopping plans, including what retailers can expect on Black Friday
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First Look: Consumers’ 2022 Holiday Plans
An early analysis into the consumer trends that brands should anticipate ahead of the holiday season across the finance, retail, travel and food industries
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For Many Shoppers, the Most Sustainable Action Is to Buy Less
Retail and e-commerce analyst Claire Tassin examines consumers’ opinions on the most impactful actions retailers can take to be more sustainable
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Sustainability Report 2022: What Sustainability Means to Consumers
A brand’s guide to consumer attitudes, behaviors and expectations
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Consumers Prioritize Holiday Gifts Amid Inflationary Pressures
Retail and e-commerce analyst Claire Tassin previews key holiday shopping trends to track as consumers prepare for a more budget-conscious season
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Inflation Disrupts Consumers’ Retail Relationships
Retail and e-commerce analyst Claire Tassin examines retailers’ fight ahead as consumers’ shopping behaviors shift amid elevated prices for essentials
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The State of Retail & E-Commerce H2 2022 Report
Growth in consumers’ use of e-commerce channels has normalized, and the next phase of growth will require overcoming online and delivery friction
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Urban Millennial Men Will Drive BOPIS Growth
Retail and e-commerce analyst Claire Tassin dives into what companies can learn from current “buy online, pick up in store” power users
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How Inflation Concerns Are Impacting Consumer Spending
Morning Consult’s Industry Intelligence team analyzes the effects of rising prices on U.S. adults’ purchasing decisions