Ellyn Briggs
Data Reporter
Ellyn Briggs is a data reporter at Morning Consult covering brands and marketing. @ellynbriggs
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Fiji, Aquafina, Evian or Dasani? U.S. Consumers Pick Their Favorite Water Brands
New Morning Consult data highlights major generational and regional differences in U.S. bottled water preferences as industry experts weigh in on the role marketing plays
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The Taylor Swift Fandom Is White, Suburban and Leans Democratic
A slim majority of U.S. adults identified as fans of Swift, according to a recent Morning Consult survey
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Following Tarmac Incidents, U.S. Frequent Flyers Say Airline Industry Should Be More Regulated
As trust in air travel declines, Americans are more likely to blame these incidents on air traffic control over airports and airlines, according to new Morning Consult data
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Younger Americans Aren’t Buying the Idea That Recent Mass Layoffs Were Unavoidable
A majority of Gen Z adults and millennials think recent headcount reductions are an overreaction to the current economic environment, per new Morning Consult data
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Snacks Reign Supreme: Super Bowl LVII Advertisers, Ranked by Favorability
M&Ms, Doritos and Pringles top the list, according to a new Morning Consult survey
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Most Americans Don’t Like Where Social Media Platforms Are Headed but Still Aren’t Interested in the Alternatives
Despite ongoing controversy at many major platforms, new Morning Consult data reveals that usage of startup platforms is low
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18 Months Into the NIL Era, Athletes, Fans and Brands Are Mostly Happy. But Messiness Remains
New Morning Consult data, alongside insight from NCAA athletes, leaders and advertisers, offers an evaluation of the evolving marketing ecosystem as it slowly transforms college athletics
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Will U.S. Live Shopping Finally Have Its Moment in 2023?
New Morning Consult data, alongside thoughts from executives and experts, offers a nuanced answer for the nascent industry
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Gen Z Is Extremely Online
More than half of Gen Zers spend four or more hours on social media every single day, per a new Morning Consult survey
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Gen Z’s Favorite Actors and Content Creators
On the big screen, Gen Zers love Dwayne “The Rock” Johnson. Online, Jimmy Donaldson, aka MrBeast, is king, per new data