Joanna Piacenza

Senior Reporter

Joanna is a senior reporter for Morning Consult.

Brands Brief: Week in Review & What’s Ahead

By Joanna Piacenza Week in Review Disney-Fox deal Walt Disney Co. officially announced its acquisition of most of 21st Century Fox Inc., a $52.4 billion deal that will help Disney better compete with Netflix Inc. by expanding its direct-to-consumer capabilities. But the acquisition must be approved by federal regulators, making it a very busy start to […]

Brands Brief: Facebook to Test 6-Second Ads Before Videos

By Joanna Piacenza Top Stories Facebook will begin testing six-second ads at the beginning of videos in its Watch hub, which features shows and video series created by Facebook, media companies and other video creators. This is a shift from its mid-roll ads, similar to commercial breaks, which Facebook found left viewers unsatisfied. (Advertising Age) Ad […]