By Joanna Piacenza Week in Review Disney-Fox deal Walt Disney Co. officially announced its acquisition of most of 21st Century Fox Inc., a $52.4 billion deal that will help Disney better compete with Netflix Inc. by expanding its direct-to-consumer capabilities. But the acquisition must be approved by federal regulators, making it a very busy start to […]
By Joanna Piacenza Top Stories Facebook will begin testing six-second ads at the beginning of videos in its Watch hub, which features shows and video series created by Facebook, media companies and other video creators. This is a shift from its mid-roll ads, similar to commercial breaks, which Facebook found left viewers unsatisfied. (Advertising Age) Ad […]
By Joanna Piacenza Top Stories Walt Disney Co. confirmed that it is purchasing most of the assets of 21st Century Fox, including the 20th Century Fox film and television studio, in an all-stock deal valued at $52.4 billion. The move positions Disney as a serious streaming competitor to Netflix Inc. and others, with two offerings already […]
By Joanna Piacenza Top Stories The Walt Disney Co. and 21st Century Fox are down to the final stages of negotiating a deal for most of Fox’s assets, with people briefed on the matter saying that an announcement could come as early as Thursday. One analyst said that such a deal, which could be worth over […]
By Joanna Piacenza Top Stories Westfield Corp., the Australian company that runs high-end malls throughout the United States, has agreed to a $15.7 billion offer from European giant Unibail-Rodamco, in a deal that would merge two of the largest mall operators in the world as more consumers turn online to shop. The combined company would run […]
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