Kevin is the media and entertainment analyst at global decision intelligence company Morning Consult, where he focuses on writing actionable, data-driven analysis for media professionals. His areas of focus include video streaming, podcasting, and the social media space.
Prior to joining Morning Consult, Kevin was a media analyst for Variety Intelligence Platform, Variety’s premium subscription service. Before Variety, Kevin was a digital media research associate at Business Insider Intelligence, which has since rebranded to Insider Intelligence.
Kevin graduated from U.C. Berkeley’s Haas School of Business and currently resides in Los Angeles, CA.
Interested in connecting with Kevin for a media request or a speaking opportunity? Email firstname.lastname@example.org.
Why Media Companies Need to Pay More Attention to FAST Services, Quickly
Free ad-supported streaming TV services will only become more attractive promotional channels as consumers minimize entertainment expenses amid inflationary pressures, writes Morning Consult’s media and entertainment analyst Kevin Tran
How Inflation Concerns Are Impacting Consumer Spending
Morning Consult’s Industry Intelligence team analyzes the effects of rising prices on U.S. adults’ purchasing decisions
Live Content Is Clearly the Next Hurdle to Overcome in the Streaming Wars
Most consumers feel that live content is lacking in their current video streaming mix, writes media and entertainment analyst Kevin Tran
Media Companies and the Metaverse Paradox
Media and entertainment analyst Kevin Tran unpacks the chicken-or-the-egg problem that media companies face over expansion into the metaverse
Why Video Streaming’s Impact on Theater Attendance Is Overblown
Movies watched on streaming are not always taking the place of movies watched in theaters, writes media and entertainment analyst Kevin Tran
A Large Content Library Will Only Get You So Far in the Streaming Wars
The relatively low household penetration of both Apple TV+ and Discovery+ hints at valuable takeaways for video streaming service operators, writes media and entertainment analyst Kevin Tran
Trust Isn’t Everything When It Comes to Gen Z News Consumption
Media and entertainment analyst Kevin Tran explores why Gen Zers tend to turn to social media for news when so many of them don't trust the medium
A Bigger Video-Streaming Consumer Product Push Should Start With Gen Z
Streamers could meaningfully benefit by targeting younger consumers with branded merchandise pushes, writes media and entertainment analyst Kevin Tran
Why Binge Releases Won’t Be Going Extinct Anytime Soon
All-at-once TV series drops can help streaming services retain Gen Z adults and millennials, who tend to take advantage of binge release drops the most, writes media and entertainment analyst Kevin Tran
Ad Tiers Are Crucial for Streamers in Their Domestic Battle for Viewers
Most U.S. adults across demographics are in favor of ad-supported services over ad-free ones if it means a smaller monthly price tag, writes media and entertainment analyst Kevin Tran