Kevin Tran
Media and Entertainment Analyst
Kevin Tran is the media & entertainment analyst on the Industry Intelligence team, where he conducts research, authors analyst notes and advises leaders in the media & entertainment industry on how to apply insights to make better business decisions.
For speaking opportunities and booking requests, please email press@morningconsult.com.
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The State of Media & Entertainment Report H1 2023
How media companies can find the next wave of growth in 2023 amid macroeconomic uncertainty
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Why Streamers Can’t Ignore Their Troubling 2023 Oscar Odds
Media & entertainment analyst Kevin Tran explores why video streaming services still need to fight for Oscar wins, even in an era that prioritizes profitability over prestige
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Hollywood Can’t Blame Streaming for Absent Older Moviegoers in 2023
Media & entertainment analyst Kevin Tran unpacks how the exhibition industry can win back audiences that have been notoriously reluctant to return to theaters
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How Companies Can Make the Most of the Podcast Subscription Opportunity
Paying for podcast perks isn’t mainstream yet, but media brands shouldn’t necessarily disregard that potential revenue stream, writes media & entertainment analyst Kevin Tran
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Report: Fastest Growing Brands 2022
Morning Consult’s Fastest Growing Brands of 2022 is the definitive measure of brand growth for both emerging and established brands, showcasing a wide range of companies and products that have accelerated their consumer appeal and awareness in 2022
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2022 TV Favorites Such as ‘Yellowstone’ and ‘The Walking Dead’ Remind Us Why Streaming Originals Aren’t Everything
Media & entertainment analyst Kevin Tran unpacks why a surprisingly high number of the most popular shows in 2022 came from traditional TV networks, rather than video streaming services
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Distributing News Has Hurt Social Platforms’ Trust Among Consumers
The leading social networks aren’t doing enough to clamp down on misinformation and objectionable content, writes media & entertainment analyst Kevin Tran
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Netflix’s Ad Tier Is No Cure-All, but That’s Okay
Morning Consult media and entertainment analyst Kevin Tran unpacks ad tiers’ growth limits for video streaming providers
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Streaming or Struggling?
Analyzing the path forward for video streamers and how ad tiers can be used to capitalize on a meaningful audience amid uncertainty about the industry's growth ceiling
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Apple TV+’s Prestige Push Isn’t Getting Its Due Respect
Media and entertainment analyst Kevin Tran unpacks what consumers’ imperfect memory of Oscar and Emmy wins means for Apple and the broader video streaming landscape