Kevin Tran
Media and Entertainment Analyst
Kevin Tran is the media & entertainment analyst on the Industry Intelligence team, where he conducts research, authors analyst notes and advises leaders in the media & entertainment industry on how to apply insights to make better business decisions. Prior to Morning Consult, Kevin was a media analyst at Variety Intelligence Platform, Variety’s premium subscription service. Kevin graduated from the Haas School of Business undergraduate program at the University of California, Berkeley. For speaking opportunities and booking requests, please email press@morningconsult.com.
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Report: Fastest Growing Brands 2022
Morning Consult’s Fastest Growing Brands of 2022 is the definitive measure of brand growth for both emerging and established brands, showcasing a wide range of companies and products that have accelerated their consumer appeal and awareness in 2022
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2022 TV Favorites Such as ‘Yellowstone’ and ‘The Walking Dead’ Remind Us Why Streaming Originals Aren’t Everything
Media & entertainment analyst Kevin Tran unpacks why a surprisingly high number of the most popular shows in 2022 came from traditional TV networks, rather than video streaming services
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Distributing News Has Hurt Social Platforms’ Trust Among Consumers
The leading social networks aren’t doing enough to clamp down on misinformation and objectionable content, writes media & entertainment analyst Kevin Tran
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Netflix’s Ad Tier Is No Cure-All, but That’s Okay
Morning Consult media and entertainment analyst Kevin Tran unpacks ad tiers’ growth limits for video streaming providers
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Streaming or Struggling?
Analyzing the path forward for video streamers and how ad tiers can be used to capitalize on a meaningful audience amid uncertainty about the industry's growth ceiling
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Apple TV+’s Prestige Push Isn’t Getting Its Due Respect
Media and entertainment analyst Kevin Tran unpacks what consumers’ imperfect memory of Oscar and Emmy wins means for Apple and the broader video streaming landscape
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How Documentaries Will Benefit Media Companies’ Sustainability Pushes
Documentaries are the clear format of choice for consumers seeking sustainability-related content, writes media and entertainment analyst Kevin Tran
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Most Don’t Care About the Metaverse, but Moviegoers Tell a Different Story
Media and entertainment analyst Kevin Tran unpacks why frequent moviegoers should be targeted in the metaverse
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Sustainability Report 2022: What Sustainability Means to Consumers
A brand’s guide to consumer attitudes, behaviors and expectations
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The Next Phase of the Streaming Wars Needs to Involve a Lot More Conservatives
Video streaming services are leaving money on the table by not catering well enough to the tastes of conservative audiences, writes media and entertainment analyst Kevin Tran