Mark J. Burns
Senior Reporter
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Despite NFL’s Caution, Sponsorship Execs Say In-Game Jersey Patches Are Inevitable
Patch deals could initially fetch an estimated $20 million to $30 million annually for top NFL markets
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NFL Practice Jersey Patches Proliferate as Brands Target Training Camp
Media environment has made preseason camps ‘more of a profit center,’ exec says
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Wanted: A Digital-Savvy Sports Marketer. No Sports Experience Necessary
Sports leagues, teams are increasingly looking outside the industry to recruit marketing talent, experts say
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ESPN’s ‘The Ocho’ Is Back, but Is Axe Throwing a Sport? We Asked.
Poll gauged attitudes on whether 99 activities, from kickball to kabaddi, were sports
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YouTube Sees Over 200,000 Peak Concurrent Viewers for First Exclusive MLB Broadcast
Google says it’s currently negotiating to add sponsors for 12 remaining livestreamed games
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Peyton Manning Tops List of Most-Loved Sports Media Personalities
New poll shows Manning, whose ESPN+ show launches this month, is beloved by 'avid sports fans'
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Sports Illustrated College Football Writer Andy Staples Joins The Athletic
Staples’ departure follows May sale of magazine to Authentic Brands Group
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For Digital Sports Media, the Goal Is Getting Their Audience to Wear Them
Merchandise and apparel playing bigger role in online outlets’ revenue model
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Raptors See Success With Unorthodox Marketing Structure
NBA VP calls Toronto a model franchise in partnerships
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NFL Relaxes Policy on Alcohol Sponsorships
League to allow expanded use of team, player likeness for booze marketing