Mark J. Burns
Senior Reporter
Mark is a senior reporter at Morning Consult covering the business of sports.
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How NHL Fans Feel About the League’s New Broadcast Partners, On-Air Personalities
As the hockey season nears its conclusion, a new Morning Consult survey reveals that Turner Sports’ Wayne Gretzky is most popular with fans
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Most NFL Fans Support Colin Kaepernick’s Potential Return, but Fewer Want to Watch Him Play
Also, 1 in 3 NFL fans want to eliminate the annual Pro Bowl game, according to new data
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Celtics or Warriors? Americans Are Evenly Split on Preferred NBA Finals Winner
About 1 in 3 NBA fans say they’re more interested in this year’s finals than previous years’
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Clear Majority of Americans Still Support Paying College Athletes Despite NIL Issues
3 in 5 U.S. adults say they support college athletes’ licensing their names or likenesses for use in video games, other products
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Inside the Rapid Expansion of the NBA and NFL in Brazil
Executives highlight the strategies they’re using to connect with consumers in the sports-obsessed country
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Weird, Unpolished Sports Content Is Thriving on TikTok
Executives say influencer marketing and the creator economy are still huge, untapped growth areas for U.S. sports
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Dogs and Disney: Sports ‘Theme Nights’ Are a Crucial Tool in Bringing Crowds Back After COVID
C-level sports business executives say theme nights increase group ticket sales and promote inclusivity while reaching new fans
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How Blue-Chip Sponsors Are Approaching the Very Messy Qatar World Cup
Marketing experts discuss how brands like Coke, Visa and Adidas must navigate an event that’s run the controversy gamut, from allegations of human rights abuses to the host country’s stance on homosexuality
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Americans Name Belichick and Lombardi Greatest Coaches of All Time; Duke’s ‘Coach K’ Ranks Sixth
Mike Krzyzewski, the newly retired head coach of the Duke men’s basketball team, finished in a tie for sixth
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Despite NFL’s Caution, Sponsorship Execs Say In-Game Jersey Patches Are Inevitable
Patch deals could initially fetch an estimated $20 million to $30 million annually for top NFL markets