Mark J. Burns
Data Reporter
Mark J. Burns is a senior data reporter at Morning Consult covering the business of sports. @markjburns88
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18 Months Into the NIL Era, Athletes, Fans and Brands Are Mostly Happy. But Messiness Remains
New Morning Consult data, alongside insight from NCAA athletes, leaders and advertisers, offers an evaluation of the evolving marketing ecosystem as it slowly transforms college athletics
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Fans Say Tua Tagovailoa’s Concussions Damaged the NFL More Than Damar Hamlin’s Cardiac Arrest Did
About 3 in 5 NFL fans said football is “unsafe” after the Hamlin incident, per a new Morning Consult survey
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Podcasters First Wanted Your Ears. Now They Want Your Eyes Too
YouTube is the most preferred podcast platform among regular listeners, ahead of Spotify and Apple, according to Morning Consult data
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Predictions, Storylines and Everything Else the Sports Industry Is Watching in 2023
Sports executives weigh in on top-of-mind topics, from the potential of the Apple-MLS pact to the future of regional sports networks and more
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Snapchat Creator Jack Settleman on How to Fix the Gen Z Sports Problem
The 26-year-old founded one of the world’s largest Snapchat sports accounts in 2017
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LeBron James and Stephen Curry Tie as Gen Z’s Favorite Athletes
Soccer stars Lionel Messi and Cristiano Ronaldo also rank among the cohort’s top five favorite athletes, per new Morning Consult data
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Gen Z Keeps Sports Executives Up at Night. Here’s What They’re Doing About It
Industry executives and experts address how they’re trying to reach the young demographic amid a steady change in sports consumption habits
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The NFL’s Gen Z Fan Base Is Slowly Growing
NBA and college football round out the top three most popular sports properties and leagues among Americans ages 13 to 25, according to Morning Consult data
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What Soccer Fans Around the World Really Think of Other Men’s National Teams
Spain, Brazil and England received the highest marks from fans in other countries, per Morning Consult data, while Qatar and Iran were among the least popular teams
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The Most Popular Soccer Players in the World
Lionel Messi, Cristiano Ronaldo and Neymar are the three most popular footballers in the world, per new Morning Consult data from nine countries