Morning Consult Polling


2016 Election: How America Voted

Morning Consult & POLITICO conducted one of the largest exit polls on Election Day, surveying over 25,000 voters about which candidate they chose and why. The graphs below illustrate how Trump and Clinton voters broke down along gender, age and party lines, on a national level and in the key states that decided the election.

Morning Consult’s Road to Election Day

The finish line is in sight. The 2016 election has been a whirlwind — and gave Morning Consult the opportunity to showcase where the future of polling and market research is going. Before the final votes are cast, take a look back with us as we chart the biggest twists, turns, and highlights from one of the craziest elections on record.

Alabama Governor Sees Approval Drop Following Scandal

Alabama Gov. Robert Bentley (R) saw a significant drop in his approval rating in the latest edition of Morning Consult’s Governor Approval Rankings. Bentley, who recently admitted to inappropriate remarks with a former aide, moved from a 1-point net approval rating among state residents to a whopping 18-point deficit between voters who have a favorable view of […]

Sam Brownback Is Still the Most Unpopular Governor in America

Kansas Gov. Sam Brownback (R) remains the least popular governor in the latest edition of Morning Consult’s Governor Approval Rankings. Brownback’s unpopularity, likely a result of an austere budget and tax strategy that has hampered transportation and education in the state, has raised alarms among Republican officials who worry that other state GOP candidates could […]