Morning Consult Polling

Most Loved Brands Spring 2017 Methodology

Morning Consult’s Most Loved Brands Spring 2017 edition uses nearly 200,000 interviews with U.S. adults to provide an in-depth view of the companies, organizations and brands that define American culture and commerce.

Watch People React to Pepsi’s Ad in Real Time

Morning Consult dial tested 2,002 people’s reactions to the Pepsi ad that was released — and quickly flopped — last week. Respondents were asked to indicate in real-time whether they had a favorable or unfavorable view of the commercial they were watching.

2016 Election: How America Voted

Morning Consult & POLITICO conducted one of the largest exit polls on Election Day, surveying over 25,000 voters about which candidate they chose and why. The graphs below illustrate how Trump and Clinton voters broke down along gender, age and party lines, on a national level and in the key states that decided the election.

Morning Consult’s Road to Election Day

The finish line is in sight. The 2016 election has been a whirlwind — and gave Morning Consult the opportunity to showcase where the future of polling and market research is going. Before the final votes are cast, take a look back with us as we chart the biggest twists, turns, and highlights from one of the craziest elections on record.