Morning Consult Polling


Governor Approval Rankings Q4 2017 Methodology

Morning Consult conducted surveys with 253,393 registered U.S. voters from Oct. 1 to Dec. 31, 2017 to determine the Q4 2017 Governor Approval Rankings. In each poll, Americans indicated whether they approve or disapprove of the job performance of their U.S. governors. For each question, they could answer strongly approve, somewhat approve, somewhat disapprove, strongly […]

Methodology for Most Polarizing Brands

The inaugural edition of Morning Consult’s Most Polarizing Brands is based on 336,370 surveys conducted across the United States to rank which companies, organizations or brand names are most divisive between Republicans and Democrats. The data come from Morning Consult Brand Intelligence. The top 30 brands — drawn from at least 1,900 — were determined using surveys conducted […]

Senator Approval Rankings Q4 2017 Methodology

Morning Consult conducted surveys with 253,393 registered U.S. voters from Oct. 1 to Dec. 31, 2017 to determine the Q4 2017 Senator Approval Rankings. In each poll, Americans indicated whether they approve or disapprove of the job performance of their U.S. senators. For each question, they could answer strongly approve, somewhat approve, somewhat disapprove, strongly […]

Community Impact Rankings Methodology

The inaugural edition of Morning Consult’s Community Impact Rankings surveyed 330,488 across the U.S. to provide an in-depth view of which companies, organizations and brands having a positive impact on American communities. The data comes from Morning Consult Brand Intelligence. The 2017 rankings included over 800 brands and were determined by online surveys conducted July 15 […]

Most Loved Brands Spring 2017 Methodology

Morning Consult’s Most Loved Brands Spring 2017 edition uses nearly 200,000 interviews with U.S. adults to provide an in-depth view of the companies, organizations and brands that define American culture and commerce.