Gen Z’s Favorite Brands 2022: Report

Ranking the brands that have best succeeded in winning over Gen Z adults in 2022

Report: The Most Trusted Universities

Why trust is important, how trust is built and how it’s broken in higher education.

Download the Full Fastest Growing Brands 2021 Report

Report: Most Trusted Brands 2021 – Catalyzing Consumer Trust in a Changed World

Americans React to Trump’s Testing Positive for Coronavirus

Live updates of the latest insights from a new survey tracking the response to news Trump has contracted the coronavirus

Analysis: How COVID-19 Has Changed Consumer Confidence in All 50 States

Tracking how consumer perceptions have shifted in the wake of the coronavirus outbreak

The Most Loved Entertainers

From Dwayne ‘the Rock’ Johnson to Kim Kardashian West, here’s whom Americans love most, and whose endorsements they’re most willing to follow.

Surveying Democrats and Republicans in the Early Trump Era

Infographic: How Cord-Cutters Are Giving Cable a Run for Its Money