Sonnet Frisbie
Sonnet Frisbie is managing director for Europe, the Middle East and Africa (EMEA) on Morning Consult’s Geopolitical Risk Analysis team. Sonnet leverages the company’s high-frequency survey data to advise clients on how best to integrate geopolitical risk into their decision-making. Interested in connecting with Sonnet for a media request or a speaking opportunity? Email press@morningconsult.com.
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Widespread e-CNY Adoption in China Is Coming, Whether Banks and Businesses Like It or Not
Nearly 1 in 5 Chinese adults have the app. For payment providers hoping to preserve market share, it's time to adapt
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Food Insecurity Is Up in Europe, Raising Political Risks
As domestic opposition parties and Russia tap into discontent, businesses should brace for short-term policy fixes and longer-term instability
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U.S.-E.U. Coordination on Artificial Intelligence Shouldn’t Ignore U.S. Voters’ Concerns About Jobs
Trans-Atlantic cooperation on AI is increasingly focused on threats to democratic values, but U.S. voters want leaders to pay more attention to its impact on their jobs
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Voters Approve of U.S.-E.U. Trade and Tech Council’s Efforts to Strengthen Export Controls
Near-term trans-Atlantic cooperation on critical technologies will focus on Russia, but unilateral U.S. action on China remains a strong possibility
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For Companies That Stayed in Russia, the Risk of Reputational Blowback is Strong When and Where Awareness is High
Companies that remain in Russia face an especially elevated risk of declining brand favorability among politically-engaged U.S. consumers, and among the average European consumer in countries where the crisis is acutely felt
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In Today’s Russia, Geopolitics and Consumer Preferences Align
Western companies shouldn’t expect a warm reception on their return to Russian markets post-crisis
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Corporate Activism With Chinese Characteristics: Positive Over Punitive
Chinese adults differ from Western European and U.S. adults on how companies should respond to global events, particularly when it comes to Russia’s invasion of Ukraine
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Gas Price Pain Is Curbing Mobility, and Consumers Are Getting Creative to Stay on the Move
Automotive and mobility analyst Lisa Whalen and geopolitical risk analyst Sonnet Frisbie explore ongoing shifts in consumer behavior around rising gas prices
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Companies That Remain in Russia Will Struggle to Justify Their Decision to European and U.S. Audiences
Consumers on both sides of the Atlantic are somewhat receptive to the message that companies’ staying put helps ordinary Russians, but reputational risks abound