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For Autonomous Vehicles, Safety and Trust Remain Major Obstacles
Morning Consult’s automotive and mobility analyst Lisa Whalen unpacks consumer perceptions of self-driving vehicles
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The State of Automotive & Mobility: Q1 2022 Report
This quarterly report tracks how consumers are reshaping the automotive and mobility industries amid inflation, supply chain and pandemic woes
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Rising Gas Prices Spell Shifts in Consumer Driving and Purchasing Behavior
Consumers are wary of higher prices at the pump, and both gas prices and mileage weigh heavily on their vehicle purchase decisions, writes automotive and mobility analyst Lisa Whalen
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They’re Electric: Automakers Resonated With EV-Interested Consumers at the Super Bowl
Electric vehicle ads were front and center at this year’s Super Bowl, with Kia’s “Robo Dog” winning hearts and outperforming other automotive ads, writes automotive and mobility analyst Lisa Whalen
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Automotive Service and Repair Retailers Face an Uphill Battle to Win Back Customers
The auto service and repair industry needs to up the ante by providing more efficient, more user-friendly customer experiences in 2022, writes automotive and mobility analyst Lisa Whalen
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Vehicle Buyers Don’t Whine About Going Online, and Traditional Retailers Should Take Note
Consumers are increasingly open to purchasing vehicles on the internet, and traditional automotive retailers have much to learn from online upstarts, writes automotive and mobility analyst Lisa Whalen
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Consumers’ Mixed Emotions Foretell Roadblocks for an All-EV Future
Just because manufacturers build electric vehicles doesn’t mean consumers will come, writes automotive and mobility analyst Lisa Whalen
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Vehicle Brands Should Double Down on Brand Loyalty
2022 could be a reset year for brand loyalty as vehicle manufacturers begin to recover from last year’s “chip-pocalypse,” writes automotive and mobility analyst Lisa Whalen.
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Most Trusted Brands: Auto & Mobility
This report explores which auto and mobility brands have garnered the most trust among consumers
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As EV Companies Pursue Right to Sell Directly, Consumers Split on Their Preferred Auto-Buying Experience
37% of adults who would consider buying an EV say they'd prefer to purchase through a dealership