Brands

Gen Z Preferences

Major News Brands Need to Fight Harder for Gen Z

Major news brands are likely not working aggressively enough to align their current distribution strategies with Gen Z’s latest news consumption habits, writes media and entertainment analyst Kevin Tran

Millennials Are Largely OK With the Superhero Genre’s Diversity Efforts. Gen Zers Demand More

Demand is highest for more female superheroes, superheroes with disabilities and Black superheroes, per new polling

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