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Brands Brief: Airbnb Marketing Chief Leaving to Start Consulting Firm


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  • Airbnb Inc.’s Jonathan Mildenhall is stepping down from his role as marketing chief after more than three years with the company. He is leaving to form his own consulting firm, 21st Century Brand, to provide advice to companies dealing with an increasingly complicated marketing environment. (The Wall Street Journal)
  • Google released an upgrade to its virtual reality headset, Daydream View, along with an all-new augmented reality platform, ARCore. The company also introduced its Pixel 2 phones, which can enable the new ARCore apps. (Fast Company)
  • Amazon.com Inc. is testing its own delivery service in the United States, services that are now provided by longtime partners United Parcel Service Inc. and FedEx Corp., according to two people familiar with the plan. Amazon launched a delivery service in India two years ago and is now looking to expand it in the United States. (Bloomberg)

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Events Calendar (All Times Local)

Thursday
ANA Masters of Marketing conference 7 a.m.
Hawke Media’s Hawkefest e-commerce summit 7 a.m.
Werk It podcast festival 8 a.m.
Business Marketing Association Colorado workshop on AR and VR 8 a.m.
Friday
ANA Masters of Marketing conference 7 a.m.
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Social Media and Technology

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PR and Marketing

Airbnb Marketing Chief Jonathan Mildenhall Steps Down
Suzanne Vranica, The Wall Street Journal

After more than three years as the marketing czar of Airbnb Inc., Jonathan Mildenhall is departing the home-rental company where he was known for promoting diversity in advertising and guiding the brand through the controversies that came with its rapid growth.

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Spencer Soper, Bloomberg

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