Brands Brief: Airlines Buy Ads to Target Trump

Top Stories

  • An advocacy group purchased ads to run on MSNBC’s “Morning Joe” and and Fox’s “Fox and Friends” with the intent on catching President Donald Trump’s attention on behalf of American Airlines Group Inc., Delta Air Lines Inc. and United Continental Holdings Inc. and several flight attendant and pilot unions. (TheStreet)
  • The final four episodes of this season’s “Saturday Night Live” will air live nationwide for the first time, meaning no taped replay for viewers in the Mountain and Western time zones. (The Wall Street Journal)
  • The J.C. Penney Company is losing its chief marketing officer, Mary Beth West. She is taking a role as chief growth officer at The Hershey Company. (Dallas News)

Chart Review

Events Calendar (All Times Local)

South by Southwest in Austin 9:30 a.m.
ANA webinar on customer relationships 1 p.m.


Advertising and Marketing

American, Delta, United Pick Trump’s Favorite Media for Anti-Subsidy Ad Campaign
Ted Reed, TheStreet

Good morning Mr. Trump. Do you have some time this morning to hear a few words from the U.S. airline industry and its unions? An advocacy group representing American (AAL) , Delta (DAL) and United (UAL) , as well as five flight attendant and pilot unions, has bought ads directed personally to Donald Trump, asking the president to help save American jobs by halting the rapid U.S. expansion by the subsidized carriers Emirates, Etihad and Qatar airlines.

J.C. Penney loses chief marketing officer Mary Beth West to Hershey
Maria Halkias, Dallas News

J.C. Penney chief marketing officer Mary Beth West is leaving the Plano-based department store chain to join Hershey Co.,  where she will be chief growth officer. West had been a Penney board member since 2005 when she became chief marketing officer in 2015.

Adidas Hires Social-Media Stars to Double Women’s Market Share
Richard Weiss, Bloomberg News

Adidas AG is increasing efforts to sell more gear to women through social media as it seeks to double its share of the female sporting-goods market by 2020. The German company’s target customer “doesn’t follow the Real Madrids, she doesn’t follow the James Hardens, she follows her own cycle of influencers, and they are typically on Instagram or Youtube or the social media areas we tap into,” board member Eric Liedtke said in an investor address Tuesday.

Adidas ditching hockey apparel brand in favor of own name
Josh Kosman, New York Post

Adidas is killing the CCM apparel brand, The Post has learned. The sportswear giant announced last week it was selling its CCM hockey brand as it continues to move away from the sports hard-goods space.

Discovery and Uniqlo launch marketing campaign for new unisex range
Rezwana Manjur, Marketing Interactive

Discovery Consumer Products, the licensing arm of Discovery Communications (DCI), and Uniqlo, a brand of Fast Retailing, are collaborating on a brand-new collection of unisex youth t-shirts embodying Discovery Channel’s spirit of curiosity. The new collection introduces a line of Discovery Channel-branded unisex youth shirts spanning the genres that spur curiosity such as animals, space and dinosaurs.

SunTrust Expands ‘onUp Movement’
Larissa Faw, MediaPost

SunTrust and its agency StrawberryFrog are expanding the bank’s so-called “onUp movement” to help Americans move from financial stress to financial confidence. The bank’s new “Confidence Starts Here” ad campaign represents the next step in SunTrust’s national marketing strategy that began with a 2016 Super Bowl spot to focus on what it called  the epidemic of financial stress.

Media and Entertainment

‘Saturday Night Live’ to Air Live Across Country for Rest of Season
Joe Flint, The Wall Street Journal

For the first time in its 42-year history, “Saturday Night Live” will actually be live across the entire country. In a move aimed at boosting the audience for the long-running sketch show as its television season winds down, NBC said “SNL” will be time-zone agnostic for its final four episodes scheduled for April 15 and May 6, 13 and 20.

Reveal of Trump Tax Records Brings Rachel Maddow Record Viewership
Michael M. Grynbaum, The New York Times

Rachel Maddow’s slow-walk reveal of President Trump’s decade-old tax records on Tuesday night did not earn her much journalistic praise. But it certainly earned her a lot of viewers.

Budget Could Mean End of Public TV, Radio, Supporters Warn
Joe Flint, The Wall Street Journal

President Donald Trump has taken aim at public broadcasting. In his “America First” budget blueprint released Thursday, the president is proposing the elimination of funding for the Corporation for Public Broadcasting, along with steep cuts in spending on the arts, the environment and foreign aid.

WSJ’s BBC Dad Interview Is Its Highest-Trafficked Piece Ever
Corinne Grinapol, Adweek

The Wall Street Journal scored a coup yesterday when Alastair Gale snagged the first interview with Robert Kelly, aka BBC dad, following this weekend’s viral moment created when Kelly’s children burst into his office, followed by his wife, attempting damage control, during a live interview with the BBC.

UNILAD & The LAD Bible are the most-watched video makers for 8 straight months
Amy Gesenhues, Marketing Land

UNILAD and The LAD Bible are on a tear, ranking in the top two positions on Tubular Labs list of the top 10 video creators for eight consecutive months now. In February, UNILAD ranked No. 1 with 3.1 billion views, while The LAD Bible followed closely behind at No. 2 with 3 billion views.

Social Media and Technology

Twitter Is Finally Dishing Out Data on Likes
David Cohen, Adweek

Brands and agencies using Twitter’s Gnip application-programming interfaces finally have access to data on likes via the Decahose, the social network’s stream that provides a 10 percent random sample of its full real-time Firehose. Data product manager Adam Tornes announced in a blog post that likes have been one of the most requested features by Gnip API users, adding that starting Tuesday, they can now receive public like events relevant to tweets delivered through the Decahose.

Twitter’s Latest Sports Livestreaming Pact Is With the National Lacrosse League
David Cohen, Adweek

Lacrosse is the next sport up on Twitter’s livestreaming menu, as the social network reached a partnership with the National Lacrosse League for the 2017 and 2018 seasons. The social network will livestream an NLL Game of the Week free-of-charge, along with playoff games, Champion’s Cup games and highlights from the professional indoor lacrosse league, starting with Friday’s match-up of the Colorado Mammoth at the Toronto Rock.

Qualcomm Tweaks Snapdragon Brand: No Longer a Processor, Instead a Platform
Ryan Smith, AnandTech

While all eyes are on Qualcomm for the impending release of devices containing their high-end Snapdragon 835 SoC, this morning the company has a slightly different kind of announcement to make. After nearly a decade since the launch of the Snapdragon brand, Qualcomm is undergoing a brand redesign of sorts ahead of their next-generation product launches.

At SXSW, Tech Reckons With the Problems It Helped Create
Issie Lapowsky, Wired

Hangovers are a fixture of South by Southwest. Free branded booze abounds, turning late nights into too-early mornings filled with product demos and repetitive panels.

PR and Communications

‘Offensive and Irresponsible’ Calvin Klein Poster Removed Following Complaints
Leah Prinzivalli, Yahoo News

A Calvin Klein ad has been removed from a store’s window after customers complained that the photo sexualizes children. Customers at House of Fraser in the United Kingdom has responded to concerns that the young model — wearing a black bra and tugging at one strap — was too youthful-looking to be posing in such a suggestive way.

GoPro says sudden job cuts won’t hinder product cycle
Therese Poletti, MarketWatch

GoPro Inc. seems to have found more fat in its organization, just a few months after a round of job cuts, with claims that more layoffs won’t hurt its product development cycle. Earlier on Wednesday, GoPro surprised investors with news that it was cutting 270 more jobs, forecasting revenue on the high end of its guidance, and profitability on an adjusted, or EBITDA, basis in 2017.

China’s consumer rights show names and shames US brand Nike, Japan’s Muji
Sidney Leng, South China Morning Post

At an annual event to name and shame dishonest businesses, Chinese state media took on two global consumer brands: accusing US sports apparel maker Nike of misleading advertising and Japanese retail brand Muji of mislabelling food products. In response, Nike admitted a mistake in a product description but said it was not false advertising.

Corporate Social Responsibility

Chocolate makers and cocoa groups vow to end deforestation
Emiko Terazono, Financial Times

The world’s largest chocolate makers, including Nestlé, Mars and Mondelez, and cocoa traders, such as Cargill and Olam, have agreed to co-operate in ending deforestation in key cocoa growing areas, starting with the Ivory Coast and Ghana. Twelve companies have signed an agreement at a meeting hosted by Prince Charles in London on Thursday to develop an action plan to tackle deforestation by the next round of UN climate talks in November.

Opinions, Editorials, Perspectives and Research

A McDonald’s Twitter account insulted Trump, and now it is content: A step-by-step guide
Abby Ohlheiser, The Washington Post

Hi. Today’s viral news story has been chosen, and it is this tweet from a verified corporate account run by McDonald’s, the popular fast-food restaurant.

It’s Time for Every Brand to Pick a Side
Seth Matlins, Time

For the first time in its 42-year history, “Saturday Night Live” will actually be live across the entire country. In a move aimed at boosting the audience for the long-running sketch show as its television season winds down, NBC said “SNL” will be time-zone agnostic for its final four episodes scheduled for April 15 and May 6, 13 and 20.

Disney, Just Eat and Philips on nurturing a brand
Simon Gwynn, Campaign

We’ve been telling princess stories since Snow White and the Seven Dwarfs in 1937. While we believe the princesses have always had positive attributes as part of their characters, its really since Tangled in 2011 that we’ve had a concerted effort to actively modernise our princess stories – to be more relevant to audiences of today, to a world where girls want to be seen as ambitious, confident and much more relatable.

Guinness on how it is creating an ‘ageless’ brand
Thomas Hobbs, Marketing Week

When you think of Guinness it’s easy to imagine a pub full of distinguished middle-aged drinkers complimenting the bartender for the thickness of his pour. Yet, according to Rory Sheridan, head of sponsorship for Diageo in Western Europe, the iconic Irish stout is now attempting to steer away from its specialist tradition and to resonate more with a younger audience.

Brand safety on a global scale and in real-time
Niall Hogan, Campaign

It’s become all-too-familiar for digital ads to appear next to unsavoury content on the web. Just last week, The Straits Times ran an article highlighting ads for Singapore brands seen on incendiary websites.

Many Destinations Use Celebrities for Marketing But Pitbull Fiasco Is a Warning Sign
Dan Peltier, Skift

Many travelers have a favorite movie, TV show or novel in mind when booking a vacation and some destinations want to give them a face to remember, too. Sometimes these official tourism ambassadors — often movie stars or other A-list celebrities who are either paid or have pro bono agreements with tourism boards to promote destinations — successfully personify cities or countries and convince many people to book trips there.