Brands Brief: Consumer Complaints Pile Up Over Equifax Data Breach


Top Stories

  • Consumers are criticizing Equifax Inc. over its handling of its massive data breach, saying that a website set up by the the credit reporting company to handle inquiries has been giving erroneous responses. Equifax’s response to the breach has added to the anger over the hack, which exposed the personal data of as many 143 million consumers. (The Wall Street Journal)
  • Pepsi said it has chosen Goodby Silverstein & Partners after a creative agency review that included only Omnicom agencies. People familiar with the pitch said the scope of the assignment was for lead U.S. agency status. (Ad Age)
  • An iOS 11 software leak revealed that one of the iPhones set to be introduced Tuesday at Apple’s new campus in Cupertino, Calif., is likely to be called the iPhone X. (TechCrunch)

Chart Review

Events Calendar (All Times Local)

Monday
American Marketing Association annual conference 9 a.m.
Tuesday
American Marketing Association annual conference 8 a.m.
Digital Summit Detroit 8:30 a.m.
PAC workshop on public affairs and advocacy writing workshop 10 a.m.
Adweek webinar on surviving a brand crisis 1 p.m.
ANA webinar on influencers 1 p.m.
Wednesday
American Marketing Association annual conference 7:30 a.m.
Digital Summit Detroit 8:30 a.m.
PAC workshop on working with Trump administration 10 a.m.
ANA webinar on valued content programs 1 p.m.
Thursday
Confluence Conference 7:30 a.m.
PRSA workshop on virtual reality storytelling technologies 8 a.m.
Agents of Change Digital Marketing Conference 8 a.m.
PAC workshop on building a political involvement program 1:30 p.m.
Friday
Agents of Change Digital Marketing Conference 7:30 a.m.
Confluence Conference 8 a.m.
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Advertising

Goodby Silverstein & Partners Wins Pepsi
By E.J. Schultz, Ad Age

After launching an Omnicom-only creative agency review, Pepsi confirmed Friday that it has tapped Goodby Silverstein & Partners. The brand declined to comment on the scope of the assignment. But people familiar with the pitch said it was for lead U.S. agency status.

Vevo is set to pull in nearly $200 million in upfront ad deals this year — thanks in part to Taylor Swift
Mike Shields, Business Insider

The fall TV season has barely begun, but Vevo already has a massive hit on its hands: the Taylor Show. Specifically, as of Friday, Taylor Swift’s buzzy video for her new single “Look What You Made Me Do” had generated a staggering 270 million views since it was posted on August 27.

Here’s YouTube’s First Ad Campaign Targeted to the Ad World
Garett Sloane, Ad Age

YouTube is running its first ad campaign designed explicitly for Madison Avenue. Promoting the video service to the advertising community, the series of ads features a lineup of YouTube video creators and is meant to shine a light on the audiences advertisers can expect to find, including young parents, gamers, sports fans and Gen Xers.

Zenith Downgrades Global 2017 Forecast One More Time
Larissa Faw, MediaPost

Macroeconomic troubles have prompted Zenith to lower its global ad-spend growth prediction to 4% for 2017, when total expenditures are now expected to reach $558 billion. That’s a downgrade from the 4.2% growth that Zenith had forecast in June.

Media and Entertainment

‘It’ Breaks September Records, Supercharging the Box Office
Brooks Barnes, The New York Times

The horror movie “It” arrived as a cultural juggernaut over the weekend, smashing September box office records with an eye-popping $117.2 million in estimated North American ticket sales and ending an alarmingly slow period at multiplexes.

NFL kickoff ratings take a hit, but is Hurricane Irma to blame?
Frank Pallotta, CNN

The NFL’s kickoff game took a ratings hit on Thursday night after a season of chatter about the league’s fluctuating viewership numbers. But was Hurricane Irma to blame?

Jeff Bezos Mandates Programming Shift at Amazon Studios
Cynthia Littleton and Daniel Holloway, Variety

The mandate from Jeff Bezos is clear: Bring me “Game of Thrones.” That’s the word that has the creative community buzzing this week about a major strategy shift underway for Amazon Studios’ original series efforts.

Social Media and Technology

Snapchat’s newest media partners: college newspapers
Kerry Flynn, Mashable

Snapchat is releasing Campus Publisher Stories, where college newspapers will be creating content exclusively for the messaging app that was popularized by students back in 2013. These weekly editions will only be available on Snapchat Discover within the school’s district and will feature ads.

Twitter built an in-app Tweetstorm feature
Johana Bhuiyan, Recode

Twitter built a feature that lets people draft out an entire Tweetstorm, or string of tweets, and then send them out all together. The feature was first pointed out by Matt Navara, director of Social Media at The Next Web, on Twitter.

Is Jake Paul a Social Media Genius or a Jerk?
Alex Williams, The New York Times

The 20-year-old YouTube megastar is mining a summer of controversy to build a social media empire.

PR and Marketing

Equifax Customer Complaints Continue to Pile Up
AnnaMaria Andriotis, The Wall Street Journal

Equifax Inc. struggled over the weekend with its response to its massive data breach as consumers continued to criticize the credit-reporting company’s efforts and cited ongoing problems with a website set up to help them.

What to expect from the iPhone 8, iPhone 8 Plus and iPhone X
Brian Heater, TechCrunch

After months of rumors and leaks, the next iPhone is just days from being unveiled at Apple’s brand new Steve Jobs Theater. So, what do we know so far?

Apple tests customer loyalty with $1,000 iPhone
Tim Bradshaw, Financial Times

Apple will this week test its customers’ loyalty, buying power and enthusiasm for innovation when it unveils the first iPhone to cost as much as $1,000.

How Kirkland Signature Became One of Costco’s Biggest Success Stories
Sarah Nassauer, The Wall Street Journal

Kirkland Signature, Costco’s store brand, is challenging manufacturers hoping to earn or retain a coveted spot at the warehouse retailer.

It could happen here. What the PR Council will do with the next Bell Pottinger
Diana Bradley, PR Week

The PR Council agrees with the U.K.-based PRCA’s decision to kick Bell Pottinger to the curb after the London-based firm orchestrated a campaign in South Africa the group said was “likely to inflame racial discord.” And it has a message for its U.S.-based members: we’re prepared to do the same thing.

Nordstrom Tries On a New Look: Stores Without Merchandise
Suzanne Kapner, The Wall Street Journal

Nordstrom Inc. is opening a new store next month that is a fraction of the size of its typical locations, where shoppers will be able to enjoy services such as manicures and on-site tailoring. Something it won’t carry: clothes.

Decoding the Digital Strategy Behind Ralph Lauren’s ‘Garage’ Show
Lauren Sherman, Business of Fashion

Chief marketing officer Jonathan Bottomley shares the brand’s strategy for amplifying its ultra-exclusive runway show at the designer’s upstate car garage. Two words: Instagram Stories.

Thanks, Internet Outrage! Now Dapper Dan and Gucci Are Buds
Matthew Schneier, The New York Times

In a twist of fortune that could hardly have been imagined back in the day, Daniel Day — better known as Dapper Dan, his nom de knockoff — is reopening his famous studio and atelier with the support of Gucci.

Opinions, Editorials, Perspectives and Research

Seriously, Equifax? This Is a Breach No One Should Get Away With
Farhad Manjoo, The New York Times

Equifax, you had one job. Your only purpose as a corporation, the reason you were created and remain a going concern, is to collect and maintain people’s most private financial data. Now you have fallen down on your only job — and spectacularly so.

Why it’s so hard to trust Facebook
Brian Stelter, CNN

Why won’t Facebook show the public the propagandistic ads that a so-called Russian troll farm bought last year to target American voters? That lack of transparency is troubling to many observers.

Goldman Sachs asked its interns about their spending habits, social-media apps, and dreams — here are their answers
Frank Chaparro, Business Insider

Internship season has wrapped up on Wall Street, and young financiers have headed back to school with all the new skills and knowledge they picked up over the summer. Of course, banks can also learn a thing or two from the young people they hire for a summer.

Fearless Girl Stole the World’s Heart, but What Did It Do for the Client’s Business?
Katie Richards, Adweek

She arrived in the middle of the night, seemingly out of thin air. Her arrival was quiet but calculated. The following day—International Women’s Day—millions would know her as the Fearless Girl.

Is This the Beginning of the End for Goop?
Rae Paoletta, Gizmodo

Since it was founded in 2008, Goop has grown wider in its following and dug deeper into the trenches of its own absurdity.