Brands Brief: Consumers Unfazed by Galaxy Note 7 as Galaxy S8 Premieres

Top Stories

  • Recent polling shows people have largely moved on from the scandal involving the Galaxy Note 7’s flammability, as the Samsung Galaxy S8 premieres today. (Morning Consult)
  • Some of the features on Facebook Inc.’s Instagram that look and act a lot like those debuted on Snap Inc.’s Snapchat have pulled the attention of advertisers away from Snapchat. (Digiday)
  • After 21st Century Fox announced Bill O’Reilly would not be back to host his show on Fox News, The New York Times looks at whether the advertisers who left while he was mired in scandal will be back. (The New York Times)

Chart Review

Events Calendar (All Times Local)

Marketing United Summit in Nashville, Tenn. 7 a.m.
Mid-Atlantic Marketing Summit in Washington 8 a.m.
Business-to-Government Marketing Workshop in Washington 9:30 a.m.


Advertising and Marketing

Scale matters: Advertisers are opting for Instagram over Snapchat
Tanya Dua, Digiday

Instagram is mimicking Snapchat, and Snapchat is feeling the pain. Eight months since Instagram rolled out its Stories feature and just over a month since it launched ads on it widely, it has already surpassed Snapchat.

With Bill O’Reilly Gone From Fox News, Will Advertisers Return?
Sapna Maheshwari, The New York Times

Last month, “The O’Reilly Factor” was typically home to at least 30 nationally broadcast commercials a night. By April 11, the final time Bill O’Reilly hosted the 8 p.m. show on Fox News, that number had dwindled to 10.

FTC Fires Warning Shot On Influencers
Erik Sass, MediaPost

Marketers are pushing the boundaries on acceptable practices in their social media influencer campaigns – and regulators are pushing back. This week, the Federal Trade Commission sent letters to scores of social media influencers and their advertising partners, warning them to follow the rules on consumer disclosure and transparency, or risk legal sanctions and fines.

Nike Launches Giannis Ad as part of ‘Come Out of Nowhere’ Campaign
Adam Paris, SB Nation

The splendor of fame has descended upon Giannis this year, earning himself plenty of publication space and a comfortable spot in the league’s top-ten selling jerseys this year. His ascendance is well-documented at this point, but he’s yet to garner much in the way of national ad campaigns outside of this stellar Greek endorsement of chocolate milk.

Media and Entertainment

Why Some Media Companies Are Pulling Back on the NewFronts
Mike Shields, The Wall Street Journal

Are the NewFronts at a crossroads? Several big media companies, including AOL, BuzzFeed and Fullscreen, have either pulled out of the NewFronts or scaled back their plans considerably.

Publishers Weigh Pros and Cons of Potential Google Ad-Blocking Feature
Jack Marshall, The Wall Street Journal

Online publishers and media companies are trying to discern the potential impact on their businesses if Alphabet Inc.’s Google proceeds with a plan to introduce an ad-blocking feature in its popular Chrome web browser that would filter out certain types of unacceptable ads. On the one hand, such a feature could help weed out the types of irritating ads that drive consumers to avoid online advertising in the first place, they say.

El Rey Network Taps Brand Strategist Alma Derricks As Chief Marketing Officer
Greg Evans, Deadline

El Rey Network has hired brand strategist Alma Derricks as chief marketing officer, a newly created position overseeing all consumer and trade marketing. “With her diverse background in entertainment focused on the consumer experience, Alma is a supreme marketer with a deep understanding of what resonates with audiences,” said Daniel Tibbets, president & general manager of the English-language lifestyle network.

Bill O’Reilly Departure Probably Won’t Hit Fox News Finances, Analysts Say
David Lieberman, Deadline

How much of a factor will the loss of Bill O’Reilly be to the finances of Fox News Channel or its parent, 21st Century Fox? Probably not much, analysts say.

Five Studios’ Mission: Winning the Distribution Rights to James Bond
Brooks Barnes, The New York Times

A five-studio tug of war has broken out over James Bond. For more than a decade, starting with “Casino Royale” in 2006, the superspy series has been based at Sony Pictures Entertainment.

Wired Is the Latest Publication to Provide a Secure Space for Sources Bearing Information
Corinne Grinapol, Adweek

While Wired is the latest in a still-expanding group of publications offering sources a secure, anonymous space to send information through SecureDrop, there’s something a little different about Wired signing on. SecureDrop, according to Wired’s Andy Greenberg, was a Wired brainchild.

Social Media and Technology

Poll: People Are Not Concerned About Samsung’s Fiery Past
Laura Nichols, Morning Consult

As Samsung coaxes users to “unbox your phone” ahead of its Galaxy S8 launch Friday, people appear to have moved on from the company’s scandal involving the last model, which risked catching on fire. Three-quarters of Americans surveyed said they have a favorable view of Samsung, an even match with Google and beating Apple by 5 percentage points, according to a recent Morning Consult poll.

PR and Communications

Verizon profit, revenue miss Wall Street view as subscribers dash
Anjali Athavaley and Aishwarya Venugopal, Reuters

Verizon Communications Inc on Thursday reported its first-ever quarterly loss of subscribers, even as it offered an unlimited data plan, raising questions on whether the No. 1 U.S. wireless carrier may need a larger acquisition than Yahoo to diversify its business. Verizon has been struggling to fend off smaller rivals T-Mobile US Inc and Sprint Corp in a maturing market for U.S. wireless service, and in February offered an unlimited data plan for the first time in more than five years.

Tesla Recalls Model S and Model X Vehicles Over Faulty Parking Brakes
Tim Higgins, The Wall Street Journal

Tesla Inc. said Thursday it is recalling 53,000 Model S sedan and Model X sport-utility vehicles over an issue with electric-parking brakes that could prevent them from being released. The Silicon Valley auto maker said it is issuing the voluntary recall “to be overly cautious” despite no reported accidents or injuries.

Prince Tribute Concert at Center of New Dispute
Hannah Karp, The Wall Street Journal

The messy affairs of late pop star Prince became even more tangled Wednesday, as two of the singer’s half-brothers suggested the bank that previously oversaw the estate’s business may have breached its fiduciary commitments. The allegations stem from a tribute concert the estate decided to hold last year, several months after Prince died of an opioid overdose.

Corporate Social Responsibility

Bloomberg Adds a Section Devoted to Covering Climate Change
Corinne Grinapol, Adweek

The name of Bloomberg’s new section on climate change is an intimation that it is addressing, not debating, reality. It’s called Climate Changed–past tense, as in, climate change has happened.

Opinions, Editorials, Perspectives and Research

‘Fulfilled By Amazon’ Doesn’t Have To Be A Brand Killer
Brian Cohen, MediaPost

Let’s start with the obvious: owning and managing a brand is a harder proposition than ever before. Gone are the days of controlling a brand’s image and reputation through owned properties like traditional advertising, packaging and websites.

Millennials boost American Airlines over Delta for brand of the year
Bill Hethcock, Dallas Business Journal

Millennials — increasingly dictating the health of America’s top brands — helped American Airlines topple Delta for the Fort Worth-based carrier’s first Full Service Airline Brand of the Year designation. Dallas-based Southwest Airlines marks its sixth consecutive year as Value Airline Brand of the Year, according to new airline information from The Harris Poll’s annual study of brand health.

What Will Fox News Be Without Its Biggest Star?
Derek Thompson, The Atlantic

Eighteen days after a New York Times investigation revealed a slew of sexual-harassment settlements with the biggest star on the biggest cable news network in America, Bill O’Reilly is out at Fox News. In the last two weeks, up to 50 advertisers abandoned The O’Reilly Factor, even as its ratings increased.

‘That Place Where Coke Tastes So Good’: Why McDonalds’ New Ad Campaign Is Absolutely Brilliant
Justin Bariso,

McDonald’s has a new ad campaign. It has almost everything you’d expect from a big brand nowadays: A Hollywood star (Mindy Kaling). An endorsement of another major brand, which is well connected with the fast-food chain (Coca-Cola). An appeal to users of modern technology (who are encouraged to “Google” a question).

How to Use Social Media Activism to Build Your Brand
Curtis Sparrer, Adweek

In the 90s, name brands enjoyed a particular, short-lived heyday. You didn’t have to check the tag to know if someone was wearing Calvin Klein, Hugo Boss or the Gap because it was writ large on the clothing itself.