Brands Brief: Dick’s Sporting Goods Will Stop Selling Assault-Style Rifles

Top Stories

  • Dick’s Sporting Goods said it will immediately end sales of assault-style rifles and high-capacity magazines in its stores, and that it won’t sell guns to anyone under the age of 21, regardless of local laws, though it will continue to sell sport and hunting firearms. Chief Executive Edward Stack said the move is a direct response to the school shooting in Parkland, Fla., that killed 17 people, and the company is calling on politicians to enact “common sense gun reform,” such as banning assault-type weapons and strengthening background checks. (The New York Times)
  • After the Parkland, Fla., high school shooting, several prominent companies ended their businesses relationships with the National Rifle Association — and some are facing public backlash, according to a new poll. A survey of 2,201 U.S. adults conducted Feb. 23-25 found increases in negative views of firms that severed ties with the NRA. (Morning Consult)
  • Inc. agreed to buy video doorbell maker Ring, in a deal that values Ring at more than $1 billion, according to an unnamed source familiar with the matter. The deal would be one of Amazon’s largest takeovers, following a $13.7 billion deal last year for Whole Foods Market, and could work well with Amazon Key, a smart lock system that allows verified delivery drivers to drop packages inside a shopper’s home to prevent theft or spoiling. (Reuters)

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Social Media and Technology

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PR and Marketing

Dick’s, Major Gun Retailer, Will Stop Selling Assault-Style Rifles
Julie Creswell, The New York Times

One of the nation’s largest sports retailers, Dick’s Sporting Goods, said Wednesday morning it was immediately ending sales of all assault-style rifles in its stores. The retailer also said that it would no longer sell high-capacity magazines and that it would not sell any gun to anyone under 21 years of age, regardless of local laws.

Firms See Negative Responses to Cutting Business Ties With NRA
Ryan Rainey, Morning Consult

After the Parkland, Fla., high school shooting, several prominent companies ended their businesses relationships with the National Rifle Association — and some are facing backlash in public opinion, according to a new poll. A Morning Consult survey of 2,201 U.S. adults conducted Feb. 23-25 found increases in negative views of businesses that severed ties with the NRA after consumers learned of them.

A Georgia Republican’s threat to Delta: Stop boycotting the NRA, or you won’t get your tax break
Marwa Eltagouri, The Washington Post

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Papa John’s Is No Longer the NFL’s Official Pizza
Aisha Al-Muslim and Andrew Beaton, The Wall Street Journal

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As Many Companies Distance Themselves From the NRA, Is This a Watershed Moment for Branding?
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Major brands have been distancing themselves from the National Rifle Association following the shooting at Marjory Stoneman Douglas High School in Parkland, Fla. on Feb. 14. In the last week, shooting survivors and gun control advocates have encouraged airlines like Delta and United, car rental companies like Avis, National and Enterprise, insurance companies like MetLife and Lockton Affinity, banks like First National Bank of Omaha and Republic Bank to cut ties with the NRA.

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