Facebook ‘Stories’ Shows Potential Among Young People: Poll
Events Calendar (All Times Local)
Advertising and Marketing
Snap Wants to Help Brands Track When Ads Drive People to Locations
Snapchat once pledged not to be creepy with advertising. But the app does know an awful lot about where its users go in the real world.
How Three Olives tries to stand out in the saturated vodka market
Its competitors may be riding the craft cocktail wave, but Three Olives vodka is sticking to its flavored vodka roots. “Craft is not our approach, it’s not who we are,” said Erin Chin, group brand director at Proximo Spirits, Three Olives’ parent company.
Marvel’s Guardians of the Galaxy: Vol. 2 is continuing its commercial drive, partnering with cinema-snack staple, M&M’s in a new ad campaign. The brief ad marks the partnership showing Red and Yellow bump into a hungry raccoon seated in a theatre.
Audi’s Newest Brand Embraces Its Racing Roots
German automaker Audi plans to produce eight performance models for the U.S. market in the next two years under a new brand introduced Wednesday at the New York International Auto Show. The aim is to bring all elements of racing—including its professional motorsports and products geared for retail customers—under one new brand called Audi Sport.
Kohl’s Names First CMO Since 2012
Kohl’s has added former Best Buy chief marketing officer Greg Revelle as its new CMO — the first person to hold the title at the retailer since 2012. Mr. Revelle, who was also formerly CMO of AutoNation and a VP of worldwide online marketing at Expedia, replaces Julie Gardner, who departed the company more than four years ago.
Edward Jones targets experienced advisers with $6M ad campaign
Edward Jones launched its first ever advertising campaign targeting experienced advisers in a shift from the broker-dealer’s traditional recruiting focus on training. The company’s headcount grew by 919 advisers to 14,919 over the past three years, according to its latest annual report.
Media and Entertainment
Bill O’Reilly Is Going on Vacation. Will His Show Return?
Embattled Fox News host Bill O’Reilly announced tonight that he is taking a vacation. O’Reilly’s decision to go off the air in the midst of a sexual harassment scandal and advertiser boycott arguably has the appearance of a suspension, but O’Reilly worked to dispel that notion. He announced that he’d scheduled his trip “last fall” — well before the New York Times reported he paid $13 million to settle harassment claims. A Fox News spokesperson confirmed O’Reilly will return on April 24.
Storm Lake Times Pulitzer Win Highlights Decline of Family Newspapers
One of the more heartwarming tales out of this year’s Pulitzer Prize announcements was the win by the tiny Storm Lake Times newspaper in Iowa for editorial writing. The hard-earned accolade seemed proof that, even in these trying times for newspapers, a plucky family-run outfit can still be capable of big things.
Social Media and Technology
Facebook ‘Stories’ Shows Potential Among Young People: Poll
Facebook’s recent Stories format should help it not only retain its large user base but also further engage the coveted millennial demographic. Facebook announced its Stories feature at the end of March, following in the footsteps of its success in Facebook-owned Instagram and rival Snapchat.
Facebook’s business model for Messenger won’t be payments and commerce after all
When Facebook hired David Marcus, the former president of PayPal, to run Facebook Messenger back in 2014, some assumed the company would start to build Messenger’s business model around payments and commerce. Other messaging apps like Line (primarily in Japan) and WeChat (primarily in China) were already building fast-growing businesses around commerce and payments, and the thinking was that payments would offer a second revenue stream alongside Facebook’s advertising business.
Instagram Direct update is Facebook’s latest attack on Snapchat
Stop me if you’ve heard this one: Instagram is making itself a better app by taking some cues from Snapchat. The former photo-sharing app is launching a new version of Direct, its one-to-one and group messaging, with more features.
How Technology Has Failed to Improve Your Airline Experience
There are many reasons for the sorry state of commercial aviation in America. When it comes to your routinely terrible flight — not to mention the sort of exceptional horror that took place aboard United Airlines Flight 3411 last weekend — regulatory failures as well as consolidation, which the authorities have allowed to occur unabated for decades, can be blamed.
Google shuts down Burger King’s cunning TV ad
Just under three hours after Burger King unveiled a new advertisement designed to hijack your Google Home to read a long-winded description of its Whopper burger, Google has disabled the functionality. It was fun / horrifying while it lasted!
PR and Communications
United passenger launches legal action over forceful removal
Lawyers for the passenger dragged from a United Airlines plane in Chicago filed an emergency request with an Illinois state court on Wednesday to require the carrier to preserve video recordings and other evidence related to the incident. Citing the risk of “serious prejudice” to their client, Dr. David Dao, the lawyers want United and the City of Chicago, which runs O’Hare International Airport, to preserve surveillance videos, cockpit voice recordings, passenger and crew lists, and other materials related to United Flight 3411.
United has ‘destroyed’ its brand among furious Chinese
The extent to which United’s brand is damaged in China following the forced removal of a passenger (or ‘deplaned’, in aviation speak) of Vietnamese descent from a US flight is significant—far worse than a normal flare-up over a tone-deaf communications response. In fact, the Chinese are comparing the event to the Black Lives Matter activist movement and clamouring for social justice.
Uber Sees an Executive Exodus as It Faces Questions of Workplace Culture
In the last three months, as Uber has been scrutinized over its workplace culture and the behavior of its top executives, several high-ranking managers have left the ride-hailing company. At least one has been openly critical about the way the company has been run.
Corporate Social Responsibility
The Pope Opened A Free Laundromat For The Homeless In Rome
At a new laundromat in the center of Rome, no one needs quarters. The Pope Francis Laundry–opened by the Pope himself–is a place where homeless people and others struggling with extreme poverty can wash and dry a load of laundry for free.
Opinions, Editorials, Perspectives and Research
Charted: Whole Foods’ organic problem—shoppers naturally prefer cheaper options
In this case, it’s all about quantity. Not enough people are walking through the front doors of Whole Foods Market anymore.
Why Locol’s $1 Coffee Brand Matters
A perhaps unexpected signature of Locol, Roy Choi and Daniel Patterson’s fast-food chain with a soul, was its one-dollar cup of coffee, which was not like most other one-dollar cups of coffee: Engineered by Tony Konecny and Sumi Ali, two veterans of the fancy coffee universe, it’s made with some pretty nice coffee beans, and it is probably vastly better than any coffee you would get anywhere else for a buck. And, it turns out, it was also the first step in building a new coffee company.