Brands Brief: Facebook’s ‘Stories’ Feature Succeeds With Millennials

Top Stories

  • Facebook may have been the most recent social platform to roll out a “Stories” feature, but polling shows the coveted millennial demographic is receptive to it. (Morning Consult)
  • While the man dragged off a United Airlines Inc. flight has initiated litigation against the airline, the company’s chief executive said United will stop using police to take passengers off overbooked flights. (Reuters)
  • Bill O’Reilly, immersed in a sexual harassment controversy and losing advertisers, said he was taking a vacation from his show Tuesday, but speculation lingers over whether “The O’Reilly Factor” will remain. (New York Magazine)

Chart Review

Events Calendar (All Times Local)

Content Marketing Conference in Boston 7:30 a.m.
MarketingSherpa Summit 2017 in Las Vegas 8 a.m.
Midwest Digital Marketing Conference 8:30 a.m.
No events scheduled.


Advertising and Marketing

Snap Wants to Help Brands Track When Ads Drive People to Locations
Mike Shields, The Wall Street Journal

Snapchat once pledged not to be creepy with advertising. But the app does know an awful lot about where its users go in the real world.

How Three Olives tries to stand out in the saturated vodka market
Tanya Dua, Digiday

Its competitors may be riding the craft cocktail wave, but Three Olives vodka is sticking to its flavored vodka roots. “Craft is not our approach, it’s not who we are,” said Erin Chin, group brand director at Proximo Spirits, Three Olives’ parent company.

M&M’s misinformed mascots wrongly think they’ve met Guardian of the Galaxy’s Rocket Raccoon in movie ad
John McCarthy, The Drum

Marvel’s Guardians of the Galaxy: Vol. 2 is continuing its commercial drive, partnering with cinema-snack staple, M&M’s in a new ad campaign. The brief ad marks the partnership showing Red and Yellow bump into a hungry raccoon seated in a theatre.

Audi’s Newest Brand Embraces Its Racing Roots
Kirsten Korosec, Fortune

German automaker Audi plans to produce eight performance models for the U.S. market in the next two years under a new brand introduced Wednesday at the New York International Auto Show. The aim is to bring all elements of racing—including its professional motorsports and products geared for retail customers—under one new brand called Audi Sport.

Kohl’s Names First CMO Since 2012
Megan Graham, Advertising Age

Kohl’s has added former Best Buy chief marketing officer Greg Revelle as its new CMO — the first person to hold the title at the retailer since 2012. Mr. Revelle, who was also formerly CMO of AutoNation and a VP of worldwide online marketing at Expedia, replaces Julie Gardner, who departed the company more than four years ago.

Edward Jones targets experienced advisers with $6M ad campaign
Tobias Salinger, On Wall Street

Edward Jones launched its first ever advertising campaign targeting experienced advisers in a shift from the broker-dealer’s traditional recruiting focus on training. The company’s headcount grew by 919 advisers to 14,919 over the past three years, according to its latest annual report.

Media and Entertainment

Bill O’Reilly Is Going on Vacation. Will His Show Return?
Gabriel Sherman, New York Magazine

Embattled Fox News host Bill O’Reilly announced tonight that he is taking a vacation. O’Reilly’s decision to go off the air in the midst of a sexual harassment scandal and advertiser boycott arguably has the appearance of a suspension, but O’Reilly worked to dispel that notion. He announced that he’d scheduled his trip “last fall” — well before the New York Times reported he paid $13 million to settle harassment claims. A Fox News spokesperson confirmed O’Reilly will return on April 24.

Storm Lake Times Pulitzer Win Highlights Decline of Family Newspapers
Lukas I. Alpert, The Wall Street Journal

One of the more heartwarming tales out of this year’s Pulitzer Prize announcements was the win by the tiny Storm Lake Times newspaper in Iowa for editorial writing. The hard-earned accolade seemed proof that, even in these trying times for newspapers, a plucky family-run outfit can still be capable of big things.

Social Media and Technology

Facebook ‘Stories’ Shows Potential Among Young People: Poll
Laura Nichols, Morning Consult

Facebook’s recent Stories format should help it not only retain its large user base but also further engage the coveted millennial demographic. Facebook announced its Stories feature at the end of March, following in the footsteps of its success in Facebook-owned Instagram and rival Snapchat.

Facebook’s business model for Messenger won’t be payments and commerce after all
Kurt Wagner, Recode

When Facebook hired David Marcus, the former president of PayPal, to run Facebook Messenger back in 2014, some assumed the company would start to build Messenger’s business model around payments and commerce. Other messaging apps like Line (primarily in Japan) and WeChat (primarily in China) were already building fast-growing businesses around commerce and payments, and the thinking was that payments would offer a second revenue stream alongside Facebook’s advertising business.

Instagram Direct update is Facebook’s latest attack on Snapchat
Kerry Flynn, Mashable

Stop me if you’ve heard this one: Instagram is making itself a better app by taking some cues from Snapchat. The former photo-sharing app is launching a new version of Direct, its one-to-one and group messaging, with more features.

How Technology Has Failed to Improve Your Airline Experience
Farhad Manjoo, The New York Times

There are many reasons for the sorry state of commercial aviation in America. When it comes to your routinely terrible flight — not to mention the sort of exceptional horror that took place aboard United Airlines Flight 3411 last weekend — regulatory failures as well as consolidation, which the authorities have allowed to occur unabated for decades, can be blamed.

Google shuts down Burger King’s cunning TV ad
Natt Garun, The Verge

Just under three hours after Burger King unveiled a new advertisement designed to hijack your Google Home to read a long-winded description of its Whopper burger, Google has disabled the functionality. It was fun / horrifying while it lasted!

PR and Communications

United passenger launches legal action over forceful removal
Alana Wise, Reuters

Lawyers for the passenger dragged from a United Airlines plane in Chicago filed an emergency request with an Illinois state court on Wednesday to require the carrier to preserve video recordings and other evidence related to the incident. Citing the risk of “serious prejudice” to their client, Dr. David Dao, the lawyers want United and the City of Chicago, which runs O’Hare International Airport, to preserve surveillance videos, cockpit voice recordings, passenger and crew lists, and other materials related to United Flight 3411.

United has ‘destroyed’ its brand among furious Chinese
Jenny Chan, Campaign Asia

The extent to which United’s brand is damaged in China following the forced removal of a passenger (or ‘deplaned’, in aviation speak) of Vietnamese descent from a US flight is significant—far worse than a normal flare-up over a tone-deaf communications response. In fact, the Chinese are comparing the event to the Black Lives Matter activist movement and clamouring for social justice.

Uber Sees an Executive Exodus as It Faces Questions of Workplace Culture
Mike Isaac, The New York Times

In the last three months, as Uber has been scrutinized over its workplace culture and the behavior of its top executives, several high-ranking managers have left the ride-hailing company. At least one has been openly critical about the way the company has been run.

Corporate Social Responsibility

The Pope Opened A Free Laundromat For The Homeless In Rome
Adele Peters, Fast Company

At a new laundromat in the center of Rome, no one needs quarters. The Pope Francis Laundry–opened by the Pope himself–is a place where homeless people and others struggling with extreme poverty can wash and dry a load of laundry for free.

Opinions, Editorials, Perspectives and Research

Charted: Whole Foods’ organic problem—shoppers naturally prefer cheaper options
Chase Purdy, Quartz

In this case, it’s all about quantity. Not enough people are walking through the front doors of Whole Foods Market anymore.

Why Locol’s $1 Coffee Brand Matters
Matt Buchanan, Eater

A perhaps unexpected signature of Locol, Roy Choi and Daniel Patterson’s fast-food chain with a soul, was its one-dollar cup of coffee, which was not like most other one-dollar cups of coffee: Engineered by Tony Konecny and Sumi Ali, two veterans of the fancy coffee universe, it’s made with some pretty nice coffee beans, and it is probably vastly better than any coffee you would get anywhere else for a buck. And, it turns out, it was also the first step in building a new coffee company.