Brands Brief: Hollywood CEOs Quiet on Trump’s Decision to Rescind DACA

Top Stories

  • President Donald Trump’s decision to rescind the the Deferred Action for Childhood Arrivals program drew loud protests from technology chief executives, but among the major Hollywood studios, only the head of The Walt Disney Co. issued a statement. Disney Chairman and CEO Bob Iger called Trump’s action a “cruel and misguided decision.” (The Wrap)
  • This summer’s box office revenue dropped 14.6 percent to $3.83 billion, according to final numbers released by comScore, making it the first time since 2006 that overall revenue didn’t reach $4 billion. Approximately 430 million people went to the movies between May 5 and Labor Day, the fewest in at least 25 years. (The Hollywood Reporter)
  • Facebook Inc. is in talks with major music labels as it offers hundreds of millions of dollars for music rights so Facebook’s users can legally include songs in videos they upload. If the discussions are successful, users would be able to upload video with songs just as Facebook is introducing Watch, a new hub for video. (Bloomberg)

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This Is the Future of Brand Reputation Tracking

See how Morning Consult Brand Intelligence is changing the way media, marketing and communications executives are managing brand reputation.


Digitas CEO Weisman Departs For Dunkin’ Donuts CMO Role
Larissa Faw, MediaPost

Tony Weisman is departing Publicis Groupe’s DigitasLBi, where he has been North American CEO, to join Dunkin’ Donuts as its new U.S. Chief Marketing Officer. The appointment is effective later this month. Weisman will lead marketing, product innovation, field marketing, consumer insights and advertising, as well as the brand’s digital and consumer packaged goods (CPG) initiatives.

Rosewood’s New Ad Campaign Tries to Make Luxury Guests Its Stars
Laura Powell, Skift

A woman luxuriating in her hotel room after a hectic day of shopping. A group of fashionistas lounging, as fashionistas do, on a grand stairway in the Hôtel de Crillon. A gaggle of hipster musicians jamming in a hotel room. These are just a few of the scenes depicted in a new advertising campaign being rolled out by Rosewood Hotel Group this month.

Agent Provocateur Taps Anton Corbijn for Film, Campaign
Samantha Conti, WWD

With a difficult year behind it, and a new owner in Four Holdings, Agent Provocateur is aiming to reclaim some of the gritty sexiness of its past with a fall ad campaign shot and filmed by Anton Corbijn, the music video producer, photographer and film director.

Diesel Unveils ‘Go With the Flaw’ Fall Ads
Alessandra Turra, WWD

Diesel celebrates the power of imperfection with its “Go With the Flaw” fall advertising campaign. Consisting of a short movie filmed by François Rousselet and images shot by Tom Sloan, the campaign features boys and girls who stand out from the crowd and proudly show their unique features, such as crooked eyes and unibrows.

In advertising blitz, nuclear industry seeks reset
Amy Harder, Axios

The beleaguered nuclear industry is launching an advertising campaign Tuesday that casts the decades-old electricity resource in a new light.

Be an outsider: LL Bean wants to be part of your outdoor fun
David Sharp, The Associated Press

L.L. Bean has done some soul-searching. The century-old brand known for Yankee durability is putting a renewed focus on the fun of being outside as it tries to invigorate sales in a fast-changing marketplace. “Be an Outsider,” the chain is urging, in a quirky new ad campaign that the company told The Associated Press is starting this month that embraces its hunting and fishing traditions but emphasizes the outdoors as an accessible place to enjoy with friends and family. It’s a contrast to how some competitors position themselves, with the outdoors a landscape to be conquered.

WPP’s Ford Agency Picks New Global Creative Leader
E.J. Schultz, Advertising Age

WPP’s dedicated Ford agency has hired an Argentinian native with nearly two decades of U.S. auto ad agency experience as its global creative chief creative officer. Tito Melega assumes the role as the automaker enters a critical advertising phase amid slowing market conditions.

Media and Entertainment

Summer Box-Office Debacle: Moviegoing Hits 25-Year Low as Revenue Plummets
Pamela McClintock, The Hollywood Reporter

It’s official — the summer box office in North America wilted this year. Revenue plummeted 14.6 percent to $3.83 billion, tying with summer 2014 to mark the worst year-over-year decline in modern history, according to final numbers released Tuesday by comScore. When adjusting for inflation, it’s even worse.

Michael Seitzman Partners With Christina Davis To Launch Maniac TV Production Company Based At ABC Studios
Nellie Andreeva, Deadline

In a power pairing, former CBS head of drama Christina Davis has joined forces with writer-producer Michael Seitzman (Code Black, Quantico) to form a new company, Maniac Productions. The TV production company has entered a three-year overall deal with ABC Studios where Seitzman has been based for the past eight years. Under the pact, Seitzman and Davis will develop projects — primarily drama — for all platforms: broadcast, streaming and cable.

Conservative publisher wants nothing more to do with Times
David Bauder, The Associated Press

A company that publishes books by Laura Ingraham, Mark Levin, Ann Coulter and other conservative authors says it wants nothing to do anymore with The New York Times and its best-seller list. Regnery Publishing said on Monday it will no longer recognize the Times’ accounting of book sales, meaning its writers can no longer claim to be “New York Times best-selling authors.” That’s a big deal in the book business.

Condé Nast Employees Brace for Yet Another Reorganization
Alexandra Steigrad, WWD

Condé Nast is expected to roll out another reorganization as early as this week. Insiders said that the changes will impact the entire company and  include “heavy” cuts on the editorial and business teams with a continued structural reconfiguration of the advertising sales teams. The result is rumored to be more centralization and teams working across titles. Condé Nast declined to comment.

At CNN, Retracted Story Leaves an Elite Reporting Team Bruised
Sydney Ember and Michael M. Grynbaum, The New York Times

Late on a Monday afternoon in June, members of CNN’s elite investigations team were summoned to a fourth-floor room in the network’s glassy headquarters in Midtown Manhattan. A top CNN executive, Terence Burke, had startling news: three of their colleagues, including the team’s executive editor, were leaving the network in the wake of a retracted article about Russia and a close ally of President Trump. Effective immediately, Mr. Burke said, the team would stop publishing stories while managers reviewed what had gone wrong.

Lucasfilm Will Get New Director for ‘Star Wars: Episode IX’
Brooks Barnes, The New York Times

Ejecting directors from its movie galaxy is starting to become a regular occurrence for Lucasfilm, which said on Tuesday that Colin Trevorrow would no longer direct the ninth chapter in the “Star Wars” saga.

Social Media and Technology

Facebook Offers Hundreds of Millions of Dollars for Music Rights
Lucas Shaw and Sarah Frier, Bloomberg

Facebook Inc. is offering major record labels and music publishers hundreds of millions of dollars so the users of its social network can legally include songs in videos they upload, according to people familiar with the matter. The posting and viewing of video on Facebook has exploded in recent years, and many of the videos feature music to which Facebook doesn’t have the rights.

Facebook bid $610 million for the rights to stream Indian cricket matches
Alex Heath, Business Insider

Facebook is willing to pay lots of money for sports. That much is evident by the company’s roughly $610 million bid for the rights to stream five years of games from the Indian Premier League, the most popular cricket league in the world. has lots of users, not much ad traction
Yuyu Chen, Digiday

With over 200 million registered users,, a lip-syncing app developed by Chinese entrepreneurs Alex Zhu and Luyu Yang in 2014, is catching on in America. is known to be focused on user growth at the moment, not monetization. But the platform is pitching some agencies in the U.S. three ad products.

Luxury Brands Just Got One More Reason to Hate the Internet: Spoofing 
Robert Klara, Adweek

As recently as 2015, prominent luxury brands such as Fendi and Louis Vuitton were only starting to test out ecommerce. They embodied a larger hesitancy in the luxury segment to embrace digital transactions. The cold feet were understandable: Luxe brands feared that selling online would mean a loss of prestige. Many were afraid shoppers would be reluctant to hit the purchase button and part with very large sums.

YouTube now lets you stream your iPhone’s screen, makes it easier to moderate chat
Sarah Perez, TechCrunch

YouTube today is rolling out several features to make itself more appealing to live streamers, including video game streamers, as the battle with rivals like Amazon’s Twitch and Microsoft’s Mixer continues. Most notably, YouTube will now allow iPhone users to stream directly from their phone’s screen – a feature that was previously available to those on Android.

PR and Marketing

Silicon Valley Stands Up for DACA, Hollywood Keeps Quiet
Matt Pressberg, The Wrap

When the Trump Administration put the legal status of millions in limbo by announcing plans to rescind DACA — the Deferred Action for Childhood Arrivals program — the tech industry quickly objected. But aside from Disney, most Hollywood studios have remained  conspicuously quiet.

Why e-commerce brands are flipping the script and opening brick-and-mortar stores
Ilyse Liffreing, Digiday

Walking into Boll & Branch’s new New Jersey-based retail store, you would never guess that the brand’s bedding products were only available online before last week. It looks like a modern store with items on display and friendly customer associates ready to answer questions. And yet you won’t see any customers walking out with packages here. All purchases are mailed directly to the consumer, just like how the store operates online.

Why Notoriously Litigious Disney Is Letting Fan Stores Thrive
Hilary George-Parkin, Racked

Wander through any one of the Disney parks — or rather, peruse its Instagram geotags — and among the families of tourists and kids with ice cream-smeared faces you’ll see a sizable contingent of selfie-savvy parkgoers in carefully planned outfits: Minnie Mouse ears shimmering with sequins or adorned with 3D-printed Tinkerbells and Peter Pans, T-shirts with phrases like “Princess Vibes Only” or “Greetings From Neverland,” and a smattering of enamel pins and iron-on patches with winking, Disney-inspired designs like swirls of Dole Whip, the pineapple soft-serve available exclusively in the parks, or teeny-tiny renderings of Baby Groot, the improbably adorable treelike character from Guardians of the Galaxy Vol. 2.

Amazon is expanding its clothing ambitions from polos and underwear to thigh-high velvet boots
Marc Bain, Quartz

Amazon has barely made any noise about the clothing lines it has been steadily rolling out while it works to take over clothing retail. These brands, which focus mostly on basics—items such as men’s polos, kids’ clothes, and workwear for women—seem like they’ve been practically designed to generate sales without generating attention. Now, though, Amazon is going after the spotlight with a new, more fashion-centric brand called Find.

How Crayola Crayons Gave Its Century-Old Product Renewed Relevance in the Age of iPads
Robert Klara, Adweek

As global executive creative director of design firm Jones Knowles Ritchie, Tosh Hall has one of the most coveted design jobs in the world. But though Hall holds two college degrees and experience drawn from stints at Revlon and Landor, his education actually began when he was a toddler—with crayons.

Opinions, Editorials, Perspectives and Research

Protecting Your Brand Before the Crisis – Part 1
Angie Greving and Bader Rutter, PR Week

Great public relations practitioners know the making of a crisis when they see one. And PR pros know how to navigate the crisis to save a brand. But what if we didn’t have to work in crisis mode? PR teams can deploy solid reputation management strategies to help their clients sustain quality conversations that both keep the peace and sustain a reputation for the long run.

42% of Millennials Are Multicultural
Jack Loechner, MediaPost

According to new research from Viant, the Marketers Guide to Hispanic Millennials,  Millennials are one of the most inherently multicultural consumers in the U.S. In fact, of the 75 million Millennials in the U.S. today, more than 42% are multicultural. And while Hispanic Millennials may be one of the biggest buzzwords in the advertising industry today, behind all the buzz is a wealth of opportunity for brands.

Which brands topped the social media Movers and Shakers list in 2017?
Eileen Brown, ZDNet

It does seem that new products and those within sectors such as technology that are considered to be the “hottest” are the ones consumers are talking about most. However, this is more of a myth than fact. New York-based data, analytics, and insights company Engagement Labs has identified the top 10 brands that saw the most improvement with respect to the quality and quantity of consumer conversations.