Brands Brief: Ivanka Trump Stepping Down From Fashion Brand, Trump Organization

Top Stories

  • Ivanka Trump is stepping down from leading her retail brand, and she’s also leaving her position at the Trump Organization. The president-elect’s daughter does not have a role with the incoming Trump administration, but her husband is slated to work in the White House. (Racked)
  • Yahoo Inc. will change its name to Altaba Inc. after the sale of its core internet business to Verizon Communications Inc. (The Wall Street Journal)
  • Facebook Inc. will start showing ads when a video has been playing for 20 seconds, part of an effort to boost revenue for those who hold the rights to the videos (Recode). Instagram could soon do the same in the stories section of its app. (Advertising Age)

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Advertising and Marketing

White House win provides a stimulus for the Trump brand
Darren Samuelsohn, Politico

Donald Trump is already making money from the presidency, a post-election bump to the value of his brand that highlights the inextricable ties between his famous name, his business interests and the powerful public office he is about to assume. Since his surprise November win, the value of Trump’s name has risen to all-time highs, coinciding with a surge in demand for everything from his condominiums and hotel rooms to his golf courses and men’s suits, according to experts in marketing, real estate and other industries who have been tracking the Trump brand since long before the launch of his political career.

Publicis Expected to Name Andrew Swinand CEO of Leo Burnett North America
Alexandra Bruell, The Wall Street Journal

Advertising giant Publicis Groupe is expected to appoint one of its former media agency executives, Andrew Swinand, as chief executive of Leo Burnett in North America, people familiar with the matter say, signaling a change in direction for the storied creative agency. The French holding company is also in talks to acquire two small agencies that Mr. Swinand helped build and currently runs: digital marketing shop The Abundancy and analytics firm Ardent.

What Facebook’s Head of Advertising Wants to See Happen in 2017
Marty Swant, Adweek

During his long tenure at Facebook, Andrew Bosworth has been tasked with creating both the company’s newsfeed and its mobile advertising strategy. Now, Bosworth—Facebook’s vp of ads and business—has his sights set on another shift in how people use the platform by making it more useful.

BMW Uses Facebook Live To Intro 5 Series
Tanya Gazdik, MediaPost

BMW of North America unveiled its new 5 Series via Facebook Live Sunday from the 2017 North American International Auto Show. The event showed off the vehicle ahead of its official debut at a press conference Monday morning at the show.

Nordstrom Is Betting On Natural Beauty
Cheryl Wischhover, Racked

Nordstrom just announced that this month it will open “natural beauty outposts” in 46 of its brick and mortar stores, including Los Angeles, Scottsdale, Dallas, Charlotte, Chicago, and Seattle, and it will likely expand to other markets. This means part of the beauty floor in Nordstroms will be devoted to so-called natural brands, which Nordstrom is loosely defining as not containing parabens, sulfates, or phthalates.

Amazon’s latest grocery experiment involves accepting food stamps
Emma Hinchliffe, Mashable

Online grocery shopping will soon be a reality for a lot more families. Amazon, FreshDirect and other online grocers will now accept food stamps in a pilot program done in partnership with the U.S. Department of Agriculture.

Media and Entertainment

NFL Blitzes Trudeau in Arcane Super Bowl Advertising Dispute
Josh Wingrove and Gerrit De Vynck, Bloomberg News

The Super Bowl always comes with a dose of Canadian grumbling. The U.S. ads synonymous with television’s premiere event have long been blocked north of the border, riling viewers who are force-fed local ads instead.

Ratings: Green Bay Packers Beat Giants, Golden Globes
Tony Maglio, The Wrap

The Golden Globes had a very good night but Fox NFL Sunday had a great one. The Green Bay Packers’ win over the New York Giants ran enough into primetime to take the whole evening on average.

Social Media and Technology

Facebook is going to start showing ads in the middle of its videos and sharing the money with publishers
Peter Kafka, Recode

Facebook wants to show more ads to people who watch its videos and start making money for the people who supply it with those videos. Industry sources say the social network is going to start testing a new “mid-roll” ad format, which will give video publishers the chance to insert ads into their clips after people have watched them for at least 20 seconds.

Instagram Is Testing Mid-Roll Video Ad Pop-Ups In Stories
Garett Sloane, Advertising Age

Instagram is testing video ads inside Stories, the section of the app that was built to challenge Snapchat, according to multiple people briefed on the new ad format. “Instagram is testing them now with select publishers and content creators,” said one ad agency executive, speaking on condition of anonymity.

Tom Brady Huddles Up With Instagram
David Cohen, Adweek

New England Patriots quarterback Tom Brady spent some of his free time during his club’s National Football League postseason bye week joining Instagram. Brady had already collected more than 768,000 followers at the time of this post.

Future of Hotel Fitness: More On Demand, Tech-Driven and Branded
Deanna Ting, Skift

Hotel fitness centers and wellness offerings have come a long way. Once occupying dingy, windowless basement spaces some now take up entire floors and, in some cases, some hotel companies have even built entire brands around them, like InterContinental Hotels Group, EVEN Hotels, for example.

Online grocery GrubMarket breaks even, and wants to go public in 2018
Lora Kolodony, TechCrunch

Despite the copious amounts of venture funding that have flowed to them in recent years, food tech startups haven’t had an easy time of it especially in the food delivery game. Since 2015, GoodEggs, Zesty and Munchery have shuffled their executive decks, meal kit delivery darlings Blue Apron struggled with worker safety, and logistics providers Postmates struggled to lock in a new round of funding.

Are ‘smart’ high heels brilliant or terrible?
Lauren Goode, The Verge

A French company named Zhor-Tech was showing off two pairs of “smart” high heels at CES last week, adding to the list of tech companies that are trying to appeal to women with a variety of Bluetooth-connected, traditionally femme products. The Zhor-Tech Digitsole heels come in two models: a pair with heated insoles and another pair with an adjustable, mechanical high heel.

PR and Communications

Ivanka Trump Is Stepping Down from Her Fashion Brand
Eliza Brooke, Racked

The Ivanka Trump brand of clothing, footwear, and accessories will no longer have an Ivanka Trump at its helm. On Monday, the New York Times reported that Trump is stepping down from both her eponymous label and from her role as executive vice president of acquisitions and development at the Trump Organization.

Marissa Mayer to Leave Yahoo Board; Yahoo to Change Name to Altaba
Deepa Seetharaman and Maria Armental, The Wall Street Journal

Yahoo Inc. said Monday it will whittle down its board after completing its deal with Verizon Communications Inc., and several longtime directors, including Chief Executive Marissa Mayer and co-founder David Filo, will step down as directors. After the sale of its core internet business, the company will change its name to Altaba Inc. from RemainCo, Yahoo said in a regulatory filing.

Corporate Social Responsibility

The technology sector could make or break disability inclusion
Catherine Cheney, Devex

One of the criticisms of the technology industry is that, by focusing on products and platforms, it has forgotten about people. Advocates for disability rights are adding that they want to see a greater commitment to disability inclusion in product development as well as global development.

Foster Youth Program Helps Companies Meet Social Responsibility Goals
Leah Burdick, The Chronicle of Social Change

For corporations today, a premium is placed on creating positive social impact more than ever before. A company’s “corporate social responsibility” (CSR) goals often encompass cash donations, employer-matching gift programs, volunteer time and pro bono services to non-profit groups that generate tangible social benefits.

Opinions, Editorials, Perspectives and Research

PR News Pro/Nasdaq Survey: Influencers Abound, But Brands Still Need Help Managing Them
Seth Arenstein, PR News

The tactic of using influencers to deliver messages that will drive consumer action has matured to the point that it’s become an accepted practice in most of the marketplace. Yet finding and working with influencers is far more complex than it appears at first glance.

Hint Water, Zuckerberg Media and Birchbox CEOs Share Advice On The Power Of Your Brand Story
Christina Vuleta, Forbes

Have you ever wanted to jump on stage during an industry panel to ask a question? 4020 Mentoring Salons do just that.

Virtual Reality Awareness Doubles After Holidays; Samsung Takes Lead
Chase Martin, MediaPost

Consumer awareness of virtual reality and the brands involved increased across the board after the holiday season. The number of consumers who said they are very familiar with virtual reality almost doubled between September of last year and January, according to a new study.

How the Internet of Things will turn everyday devices into publishers
Francine Hardaway, Phoenix Business Journals

CES — the Consumer Electronics Show — is a wonderland of new gadgets, technologies, and possibilities. For the past few years, its focus has been on concept cars with huge screens that can drive themselves while their passengers watch video, and connected home devices for the Internet of Things.