Brands Brief: Millennials Are Willing to Pay for Premium Access

Top Stories

  • Millennials are more likely than their older counterparts to pay for premium access, but they are not as willing to use ad-blockers, a recent Morning Consult poll shows. This comes as Google Inc. contemplates developing its own ad-blocking software. (Morning Consult)
  • As Apple Inc. prepares to premiere new hardware and tech at its Worldwide Developers Conference this week, users say many of its existing products and innovations are already too complicated to use. (The New York Times)
  • Nissan Motor Co.’s premium offering, the Infiniti, saw a 9-percent global sales uptick since the same time last year and a 37-percent boost from January to May. The company anticipates the trend to continue as a new offering become available stateside. (Reuters)

Chart Review

Events Calendar (All Times Local)

Monday
MediaPost’s Publishing Insider Summit in Amelia Island, Fla. 8 a.m.
Searchlove Conference in Boston 9:10 a.m.
Tuesday
MediaPost’s Publishing Insider Summit in Amelia Island, Fla. 8 a.m.
Internet Retailer Conference + Exhibition in Chicago 8:30 a.m.
Searchlove Conference in Boston 9:35 a.m.
Ad Age & Modern Healthcare custom webcast 1 p.m.
4A’s webinar on brand storytelling 1 p.m.
Wednesday
MediaPost’s Publishing Insider Summit in Amelia Island, Fla. 8 a.m.
Admerica 2017 in New Orleans 8 a.m.
Internet Retailer Conference + Exhibition in Chicago 8:15 a.m.
Confab Central in Minneapolis 9 a.m.
CRMC 2017 in Chicago 10 a.m.
Thursday
CRMC 2017 in Chicago 7 a.m.
Admerica 2017 in New Orleans 7 a.m.
Confab Central in Minneapolis 7:30 a.m.
Internet Retailer Conference + Exhibition in Chicago 8:15 a.m.
4A’s webinar on accounts management 1 p.m.
Friday
CRMC 2017 in Chicago 7:15 a.m.
Confab Central in Minneapolis 7:30 a.m.
Internet Retailer Conference + Exhibition in Chicago 8 a.m.
Admerica 2017 in New Orleans 8 a.m.

 

Advertising and Marketing

Nissan Premium Brand Infiniti Global Sales Climb 9 Percent Year on Year in May
Norihiko Shirouzu, Reuters

Global sales for Nissan Motor Co’s premium brand Infiniti rose 9 percent in May from a year earlier and have risen 37 percent for the first five months of the year, according to a press release seen by Reuters on Monday. Infiniti’s global chief Roland Krueger believes the sales momentum will likely continue as a key new product is due to hit showrooms in the United States, the brand’s biggest market around the world.

Wyndham Launches a New Independent Lifestyle Brand: Trademark Hotel Collection
Deanna Ting, Skift

Wyndham Hotel Group announced a new brand today: Trademark Hotel Collection. The soft-brand collection marks the company’s 19th brand and will consist of independent hotels ranging from three to four stars in ratings.

NFL Adds Liquor to Menu of Advertisers
Joe Flint and Suzanne Vrancia, The Wall Street Journal

The National Football League is ready for a good stiff drink. In a change of its advertising policy, the NFL will allow its television partners to accept commercials for distilled spirits in the upcoming 2017 season, according to a memo reviewed by The Wall Street Journal.

How Lego clicked: the super brand that reinvented itself
Johnny Davis, The Guardian

From its founding in 1932 until 1998, Lego had never posted a loss. By 2003 it was in big trouble.

Why MailChimp’s Insane Fake Ad Campaign Paid Off
Stephanie Schomer, Entrepreneur

Did you recently pick up a free bag of FailChips at your local convenience store? See a preview for an art-house film called KaleLimp?

Media and Entertainment

ABC Threatened By Hacker Who Posted ‘Orange Is The New Black’ Episodes
Greg Evans, Deadline

The hacker who followed through on a threat to post unaired episodes of Netflix’s Orange Is the New Black now is threatening ABC. Hacker the Dark Overlord tweeted today that the network is in his or her cross-hairs.

High Times Is Sold to Group That Includes Son of Bob Marley
Daniel Victor, The New York Times

High Times, the magazine that has chronicled the transformation of marijuana use from an underground vice to a major American business, said on Thursday that it had been acquired by a group of investors that includes Damian Marley, son of the reggae star Bob Marley. The group, led by Adam Levin, the founder of the investment firm Oreva Capital, bought a controlling interest at a price that values the magazine at $70 million, according to The San Francisco Chronicle.

Social Media and Technology

Millennials More Likely to Buy Premium Access, Less Likely to Use Ad Blockers
Camille Balistreri, Morning Consult

Young adults are almost twice as likely as older Americans to purchase premium access to websites, according to a recent Morning Consult poll. Overall, about a quarter of adults surveyed said they have paid for premium content on a website, for reasons ranging from unlimited use of the site and exclusive content to browsing without ads.

Apple Piles On the Features, and Users Say, ‘Enough!’
Vindu Goel, The New York Times

As Apple prepares to show off new features for the iPhone and other devices at its developer conference on Monday, the company is grappling with an uncomfortable issue: Many of its existing features are already too complicated for many users to figure out. At last year’s conference, for example, Apple’s top software executive, Craig Federighi, demonstrated how users could order food, scribble doodles and send funny images known as stickers in chats on its Messages app.

Toyota wants a flying car to light the cauldron at the 2020 Tokyo Olympics
Katherine Ellen Foley, Quartz

Toyota thinks we shouldn’t have to choose between flying and driving. The Japanese car company has invested ¥42.5 million ($386,000) into Cartivator Resource Management, a startup of just 30 people, that hopes to develop a flying car reminiscent of the DeLorean time machine from Back to the Future.

PR and Communications

Toyota Says It Sold Entire Stake in Tesla in 2016
Bloomberg News

Toyota Motor Corp. has sold its stakes in Californian electric carmaker Tesla Motors Inc., a spokeswoman for Japan’s largest carmaker said Saturday. The sale marks the end of collaboration between the two companies for now, Toyota spokeswoman Akiko Kita said by phone.

Harley-Davidson recalls 57,000 bikes for possible oil-line failure
Rick Barrett, Milwaukee Journal Sentinel

Harley-Davidson Inc. is recalling about 57,000 motorcycles worldwide because an oil line can come loose, spewing oil into the path of the rear tire. The recall covers certain 2017 Electra Glide Ultra Classic, Police Electra Glide, Police Road King, Road King, Road King Special, Street Glide, Street Glide Special, Road Glide and Road Glide Special motorcycles built from July 2 through May 9.

Corporate Social Responsibility

Meet the 15-year-old developer making a difference one app at a time
Karissa Bell, Mashable

Like many developers about to attend their first major developer conference, Amanda Southworth is looking forward to the week-long event. Besides Monday’s keynote, when Apple will unveil the next version of iOS, MacOS and maybe even some new hardware, there will be deep dives into new developer tools and countless networking opportunities.

Opinions, Editorials, Perspectives and Research

Arthur Sadoun, Publicis CEO, on advertising’s new age
Harriet Agnew, Financial Times

Arthur Sadoun is a man in a rush. “This is a race. It’s a race to be relevant,” says the 46-year-old, who last week took over from Maurice Lévy as chief executive of Publicis, the world’s third-largest communications group by revenues.

Bart & Fleming: Netflix’s Disruptive Cannes & Growing Pains; ‘Wonder Woman’s Empowerment Opportunity
Mike Fleming, Deadline

Fleming: Talk about being smacked in the face by the contrast between art and pure commerce. I returned from Cannes where I saw four spectacularly different creatively ambitious films, and went to the multiplex for Pirates Of The Caribbean: Dead Men Tell No Tales.

Critic’s Notebook: Real Cracks in the Netflix Facade or Just a Bad Week?
Tim Goodman, The Hollywood Reporter

The streaming giant and TV game-changer Netflix has always been a fascinating study if you follow the industry. From the no-ratings-information-supplied stance that annoys competitors to its insane budget for content (reaching $6 billion in 2017), knowing what’s going on inside of Netflix or even finding a tea leaf or three to read on its strategy remains an interesting pursuit.

eBay mocks Amazon for being boring
Chris Matyszczyk, CNET

Please lie here on my chaise longue. Now close your eyes and think of Amazon.

Implications for Users and Marketers as Google Plans to Block Intrusive Ads
Anurag Harsh, HuffPost

The epitome of a first world problem is viewing something on your smartphone only to be interrupted by one of those not easily terminable intrusive pop-up ads. As you exasperatingly endeavor to close the ad, you often find yourself opening the link instead.

Sallie Krawcheck: Why Corporate America Will Never ‘Get’ Diversity
Sallie Krawcheck, Fortune

While we women have been leaning in, knowing our worth, asking for more, and following every other strategy that promises to bring us workplace equality, diversity at major U.S. corporations has been going…sideways. At best. I guess we’ll just have to keep at it.

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