Brands Brief: NFL Players’ Anthem Protests Denting Views of League, Poll Shows


Top Stories

  • The National Football League players who are kneeling during the national anthem as a protest against racial injustice have impacted the NFL brand: U.S. adults are more likely to view the NFL unfavorably (44 percent) than favorably (35 percent). A plurality (48 percent) of younger respondents, however, view the league more favorably after the protests. (Morning Consult)
  • Google is expected to unveil a new lineup of new hardware products in San Francisco today, including another Pixel phone. (Wired)
  • All 3 billion Yahoo Inc.’s user accounts were affected in a previously disclosed cyberattack in 2013, according to Verizon Communications Inc., which acquired Yahoo earlier this year. Yahoo said last year that the hack had affected 1 billion user accounts. (The New York Times)

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Events Calendar (All Times Local)

Wednesday
MarTech conference 7:30 a.m.
Werk It podcast festival 8 a.m.
PAC study tour of public affairs in Washington 9 a.m.
ANA Masters of Marketing conference 12 p.m.
ANA webinar on T-Mobile’s social media best practices 1 p.m.
Thursday
ANA Masters of Marketing conference 7 a.m.
Hawke Media’s Hawkefest e-commerce summit 7 a.m.
Werk It podcast festival 8 a.m.
Business Marketing Association Colorado workshop on AR and VR 8 a.m.
Friday
ANA Masters of Marketing conference 7 a.m.
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Advertising

Who Do You Trust? Magazine Industry Calls Out ‘Fake News’ to Promote Print
Garett Sloane, AdAge

The magazine industry is playing the “trust” card in a new ad campaign. The Association of Magazine Media has begun a campaign in print and online running through March with the tagline, “Magazine media. Better. Believe It.”

Coca-Cola Overhauls Schweppes in Bid to ‘Future Proof’ the Business
Leonie Roderick, MediaPost

Coca-Cola is investing heavily in its Schweppes brand as it looks to tap into growing consumer demand for “quality” mixers and fight off newer competitors such as Fever-Tree.

‘Sit Here If You’re Hopeless’: NYC Subway Ads Taunt Knicks Fans
Matt Bonesteel, The Washington Post

Riders on the shuttle between Times Square and Grand Central Terminal in New York were greeted this week by rather peculiar advertisements about the New York Knicks. One of them, on the outside of the train, features photos of highly paid Knicks players Tim Hardaway Jr. and Joakim Noah with “hopeless” written between them.

Chili’s Wants You to Know It’s Back (Baby Back, Baby Back)
Jessica Wohl, AdAge

Eager to get diners back into its restaurants, Chili’s new campaign touches on everything from the chain’s “moment of self-actualization” about its previously bloated menu to “ridic” ribs, all within short, freshened up takes on that famous jingle.

Media and Entertainment

A Former Superagent Bets Big on a More Diverse Hollywood
Calvin Baker, The New York Times

After years as the industry’s top African-American talent agent, Charles D. King is building an audacious new production company — with a vision for bringing long-neglected stories to the screen.

Hollywood Trade Group Finds Some Chinese Cinemas Fudging Box-Office Figures
Wayne Ma, The Wall Street Journal

Hollywood is being shortchanged by millions of dollars at China’s box office, according to a recent audit for the Motion Picture Association of America, say people familiar with the matter.

HBO Nordic, Turner Launch New OTT Toonix Brand
Ed Meza, Variety

HBO Nordic, which operates in Sweden, Norway, Finland and Denmark, has launched Turner’s brand-new children and family OTT service Toonix. Created by Turner EMEA, Toonix is targeted at 3-12-year-olds and their families.

Social Media and Technology

Live Video: Watch Google’s Pixel 2 Announcement
Michael Calore, Wired

Google is expected to launch a heap of new hardware at a media event in San Francisco today, including a follow-up to last year’s Pixel phone.

Google Tells Publishers, ‘We Come in Peace’
Jack Marshall, The Wall Street Journal

Google convened a gathering of publishers in Chicago on Tuesday and had a straightforward message: “We come in peace.” The company brought in dozens of major publishers, broadcasters and developers for its first publisher “leadership summit,” and unveiled a range of new tools it said are designed to help publishers increase revenue from their content.

Pixel 2 vs. iPhone X: Can Google Lure Apple buyers?
Edward C. Baig, USA Today

The next Pixel phones are coming, and Google wants you to know they’re hoping to leave competitors — namely two glossy, recently launched rivals from Samsung and Apple — in the dust.

Bill in NY Would Ban Anonymous Political Ads on Facebook
Associated Press

New York would require political ads on social media platforms such as Facebook to contain the name of the individual or group that paid for it under newly proposed legislation. Democratic state Sen. Todd Kaminsky of Long Island announced his idea Tuesday, a day after Facebook handed over thousands of political ads to congressional committees investigating possible Russian meddling in the 2016 election.

Twitter and Facebook Haven’t Stopped Russia-backed RT from Advertising on their Websites
Tony Romm, Recode

Twitter has continued to allow a Russian government-supported news network to advertise on its platform, even though the tech company sounded alarms about its ads to lawmakers investigating the Kremlin’s interference in the 2016 presidential election.

Instagram Stories Mimics Polly With New Poll
Josh Constine, TechCrunch

Polly blew up with teens last month by tacking multiple-choice polling onto Snapchat. Instagram is following suit with its own polling feature within Stories. Now just like adding a location sticker, you can add a two-answer poll on top of your Stories that friends can answer with a tap.

Snapchat is Cozying up to Startups with a Dedicated Benefits and Discounts Program for Their Advertising Needs
Tanya Dua, Business Insider

Snapchat is launching a dedicated benefits program called “Snap Accelerate” to incentivize startups to advertise on the platform. The benefits include media coupons, creative services credits, free branded filters and early access to new ad products among other things up to $100,000.

Snapchat Teams up with Artist Jeff Koons on AR Sculptures
Kaya Yurieff, CNN Money

Snapchat is bringing pop art to its platform. On Tuesday, Snap announced a new partnership with artist Jeff Koons, known for his stainless steel sculptures of balloon animals. The collaboration is part of Snapchat’s Lens feature which lets users animate videos and photos, such as adding a flower crown to their head.

PR and Marketing

Poll: Anthem Protests Dent Views of NFL, but Not Among All U.S. Adults
Cameron Easley, Morning Consult

As the debate continues to rage regarding National Football League player protests during the national anthem, a new Morning Consult survey shows a plurality of U.S. adults are taking a dimmer view of the league.

All 3 Billion Yahoo Accounts Were Affected by 2013 Attack
Nicole Perlroth, The New York Times

It was the biggest known breach of a company’s computer network. And now, it is even bigger. Verizon Communications, which acquired Yahoo this year, said on Tuesday that a previously disclosed attack that had occurred in 2013 affected all three billion of Yahoo’s user accounts.

Disney’s Iger Says ‘Empathy’ Led Him Not to Punish ESPN’s Jemele Hill Over Tweets
Ben Fritz et al., The Wall Street Journal

Walt Disney Co. Chief Executive Robert Iger was personally involved in the decision not to discipline ESPN’s Jemele Hill after she tweeted that President Donald Trump was a “white supremacist,” the CEO said Tuesday, adding that he felt that recent political events outweighed the company’s social-media strictures.

Lawmakers Berate Former Equifax C.E.O. Over Huge Data Breach
Tara Siegel Bernard et al., The New York Times

Members of Congress tore into Equifax on Tuesday, berating the company’s former chief executive for a breach of its computer systems that potentially exposed the sensitive personal information of more than 145 million Americans.

Ben & Jerry’s Promises Fair Treatment for Farmworkers
Wilson Ring, The Associated Press

Ice cream maker Ben & Jerry’s has agreed to improve the pay and working conditions of people hired by farms that provide milk to the company.

comScore, PlaceIQ Measure Store Visits Based On Ads Viewed, Location Data
Laurie Sullivan, MediaPost

comScore and PlaceIQ have developed technology that measures the increase in physical retail store visits by consumers after seeing an advertisement on television, a mobile device or a desktop computer.

Opinions, Editorials, Perspectives and Research

What Company Executives Should Do When They Are Called to Testify Before Congress
Rob Collins, Morning Consult

Equifax, the company that monitors the credit of Americans so that families can get a mortgage, a loan, even a credit card, recently had a massive data breach. The personal data of 145.5 million Americans was breached. After it was disclosed that company executives made stock trades before the breach was made public, there is now a fast-acting political firestorm for the company.

More Isn’t Better for Twitter
Gregg Opelka, The Wall Street Journal

It isn’t every day that a chief executive officer lets us watch his publicly traded company self-immolate, but Twitter’s Jack Dorsey is doing just that. Twitter recently revealed that in limited markets it’s allowing a “small group” of users to compose tweets of 280 characters, twice as much leash as the rest of us get.

Washington Failed to Regulate Big Tech—and Now it’s About to Discover That it Can’t
Heather Timmons, Quartz

Companies like Facebook, Google, and Amazon dominate markets, and have deep pockets and armies of lobbyists. That, combined with historical precedent, gridlock in Congress, and the Donald Trump White House’s aversion to regulation in general, means passing new laws or rules to rein them is going to be a tough battle, some government and industry veterans say.