Events Calendar (All Times Local)
Advertising and Marketing
Omnicom Remains Cautious on Earnings Outlook Amid Global Uncertainty
On the same day the U.K. prime minister called for an early election to solidify a stronger mandate for the country’s exit from the European Union, it seems appropriate that Omnicom Group Inc. OMC harped on global uncertainty as a reason for caution about the advertising holding company’s future financial results. “This morning, you had the U.K. announcing the election in June.
Kobe Bryant Pursues Second Act as Director
After they retire, future Hall of Fame athletes these days are supposed to play some golf, keep an eye on their investments so they don’t lose their fortunes, collect six-figure appearance fees, and maybe, if they feel like it, do some broadcasting work. Kobe Bryant has another plan.
McDonald’s Creates Clickbait TV Ad That Mentions Google, Coke, But Not McDonald’s
An actress in a yellow dress stands in front of a red curtain. She tells you about Coke and about Google, but it’s not a commercial for either of those things… and you’ll have to search a catch phrase to find out what it is for. It is, apparently, “unbranded marketing” for McDonald’s… but will it work?
Intel launches new ads focused on ’embracing the future’ as emerging technologies take hold
Intel launched a global B2B marketing campaign this week starring “The Future” sitting on a train next to actor Jim Parsons. The ads’ message is focused on sectors where Intel technology is building the future, such as artificial intelligence and autonomous driving.
Propel Launches New Campaign With Jessie J and Fitness Classes
Propel Electrolyte Water will host a series of workout events for consumers in cities across the United States beginning May 16 in Miami and ending with a two-day festival in Los Angeles in mid-August. The events are known as Propel Co:Labs because they are a collaboration between the brand and fitness instructors in each of the host cities.
What Airbnb Has Discovered About Building A Lasting Brand
Fast Company recently got access to an internal study undertaken at Airbnb, which tries to quantify the impact that investing in brand-building can have on an enterprise. Precipitated by Airbnb chief marketing officer Jonathan Mildenhall—who previously was a top executive at Coca-Cola—the study’s underlying assumption is that the tech community does not understand and appreciate what brand strength delivers, and that by not leveraging that tool, Silicon Valley (for all its success) has left huge value unexploited.
Media and Entertainment
Fox Is Preparing to Cut Ties With Bill O’Reilly
Fox News is preparing to cut ties with star anchor Bill O’Reilly, according to people close to the situation, after revelations that he and Fox parent 21st Century Fox settled multiple sexual harassment complaints led to an exodus of advertisers from his show and mounting pressure on the network. A final resolution on the fate of Mr. O’Reilly, host of the “The O’Reilly Factor,” could come as early as the next several days, the people said.
Oracle to Acquire Digital Measurement Firm Moat
Oracle has inked a deal to acquire Moat, a digital measurement company known for its role as an independent third party hired to measure ads across platforms like Facebook , Google’s YouTube and Snapchat. The move comes as advertisers and publishers rely more heavily on marketing technology companies like Oracle to help them make sense of their customer data, and hire firms such as Moat in an effort to add greater visibility and transparency to their digital advertising efforts.
Magazines Thrive On Social Media
Total followers and likes for magazine brands on social-media platforms — across Facebook, Twitter, Instagram, Google+ and Pinterest combined — has reached 1.1 billion in the first quarter of 2017, up nearly 5 percent compared to last quarter. That’s according to the latest Magazine Media 360° Social Media Report from MPA – The Association of Magazine Media.
Hollywood’s New Script: You Can’t Make Movies Without China
February’s premiere of “The Great Wall” showcased the calculated balance between two superpowers. Matt Damon walked the red carpet with his Chinese co-star, Jing Tian. Director Zhang Yimou thanked co-producers Universal Pictures and China-owned Dalian Wanda Group Co.
Social Media and Technology
Pandora Premium opens to all, invites no longer needed
Pandora Premium, the company’s paid, on-demand service and rival to Spotify, is today available to all users. The service was technically launched in March, but required users request an invitation to join, as it ramped up to its broader, public availability.
Uber’s long history with tipping (or not tipping)
What’s one problem Uber has that’s just the usual level of upsetting, and not totally horrifying? Tipping. The ride-hailing giant has for years stood strong against letting customers tip their Uber drivers within the Uber app. Lyft started letting riders tip their drivers in 2012, and Uber still hasn’t gotten on board. The issue has been one of the stickiest for Uber’s fraught relations with its drivers.
How YouTube’s Shifting Algorithms Hurt Independent Media
At the age of 21, David Pakman started a little Massachusetts community radio talk program. While the young broadcaster got his show syndicated on a few public radio stations, it was a YouTube channel he began in 2009, “The David Pakman Show,” that opened up his progressive political commentary to a whole new digital audience.
Instagram Influencer Market Expected To Double By 2019
Time to get your followers up. Social media influencer marketing has emerged as a crucial advertising strategy for companies to create credible visibility of products through trusted third-party tastemakers.
PR and Communications
United Airlines Says Corporate Clients Seek Customer-Policy Fixes
United Airlines’s lucrative corporate clients are pushing the airline to fix its customer service, the carrier’s president said on Tuesday. “There has been concern from corporate accounts, which is totally appropriate,” said Scott Kirby, president of United Continental Holdings Inc., on Tuesday.
United Picks a Funny Time to Attract More Passengers
Just as United Airlines grapples with the fallout of a customer service debacle, the carrier is embarking on a growth spurt—an effort to regain what its president dubs “natural market share” after years of decisions that ceded traffic to rivals. In the second quarter, United plans to boost domestic growth by as much as 5.5 percent as its mainline flights expand and regional jets disappear on marquee business routes such as Chicago-Washington and Newark-Atlanta.
Volkswagen Profit Jumps as Diesel-Scandal Recovery Accelerates
Volkswagen AG posted first-quarter earnings that beat analysts’ estimates as new models and spending cuts helped the German carmaker’s namesake brand recover from its emissions-cheating scandal. Operating profit totaled about 4.4 billion euros ($4.7 billion), “significantly higher than market expectations,” the Wolfsburg-based manufacturer said Tuesday in a statement.
Cara Delevingne Rimmel mascara ad banned for airbrushing
Rimmel has been forced to pull a TV ad campaign featuring model and actor Cara Delevingne after the advertising watchdog ruled that it had been manipulated too much with post-production techniques including airbrushing. The ad, for the brand’s Scandaleyes Reloaded mascara, showed the model applying the product.
Corporate Social Responsibility
Los Angeles’ tourism industry may be riding the coattails of the “two-hour advertisement for Los Angeles” that is the Academy Award-winning film “La La Land,” said Discover Los Angeles CMO Don Skeoch. But the city is also doubling down on its message that it’s a welcoming and inclusive place to visit to help combat negative perceptions of the United States from President Trump’s travel ban and the U.S. political climate.
Marc Jacobs Ad Features Model With Vitiligo
Marc Jacobs muses have run the gamut in age, body type, race, and ethnicity. He’s tapped famous faces from Beth Ditto to Jessica Lange to Willow Smith to rep the brand.
Opinions, Editorials, Perspectives and Research
As Controversy Around O’Reilly Builds, So Does Support for Axing His Show
Americans are becoming increasingly critical of Bill O’Reilly and less inclined to watch his show on Fox News amid claims he sexually harassed at least half a dozen women. As controversy builds around O’Reilly, who has faced a growing number of accusers, fewer people say they watch his show and an increasing plurality are in favor of axing “The O’Reilly Factor” altogether, according to a recent Morning Consult poll.
‘Blame United,’ ‘Blame Deregulation,’ and Other Fallacies
Did you see that passenger getting hauled off the United flight? No, I spent the last week hiding under a rock for tax reasons.
TED wants to remind us that ideas—not politicians—shape the future
In less than a week, some of the world’s best minds will gather in Vancouver, Canada, for the TED conference. With the theme “The Future You” on its 33rd year, business and cultural celebrities will take turns expounding on their “idea worth sharing” in TED’s storied stage.