Brands Brief: PwC Brand Takes a Hit After Oscars

Top Stories

  • PricewaterhouseCoopers, the firm behind the best picture fumble at this year’s Academy Awards, saw its brand take a hit after “La La Land” was accidentally announced named the winner instead of “Moonlight.” (Morning Consult)
  • Bob Iger, chief executive of The Walt Disney Co., told shareholders that his participation in President Donald Trump’s business policy forum is “not an endorsement at all of the policies of the new administration.” Shareholders had asked him to step down from the council. (The New York Times)
  • More than 1,400 companies have taken their ads off Brietbart News’ website since the election. The effort to direct ad dollars away from the site that was once run by President Donald Trump’s chief strategist, Steve Bannon, is being led by an anonymous group online called “the Sleeping Giants.” (Vox)

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Events Calendar (All Times Local)

Engage Conference in Portland 7:30 a.m.
Brand Marketers Insiders Summit in Austin 7:30 a.m.
ROI Revolution Summit in Orlando, Fla. 8 a.m.
Advertising Age webcast 1 p.m.
Adweek webinar on video advertising 1 p.m.
MarTech Conference in San Francisco 5:15 p.m.
MarTech Conference in San Francisco 7 a.m.
Brand Innovators Mega Trends in Austin 7:30 a.m.
Brand Marketers Insiders Summit in Austin 7:30 a.m.
ROI Revolution Summit in Orlando, Fla. 8 a.m.
SXSW 2017 in Austin 8 a.m.
Traffic and Conversion Summit in San Diego 8:30 a.m.


Advertising and Marketing

Ivanka Trump brand is ringing up some of its biggest sales in history, label’s president says
Krystina Gustafson, CNBC

Amid a tug-of-war between consumers who either love or loathe the Ivanka Trump brand, the company’s president said it has rung up near record sales since Nordstrom dropped the collection from its stores in February. In an interview with Refinery29, Abigail Klem — who took the reins when Donald Trump was elected president — said the label has recorded “some of the best performing weeks in the history of the brand” since the beginning of February.

Is that a swoosh on that hijab? Nike announces ‘Pro Hijab’ for Muslim women
Chuck Schilken, Los Angeles Times

The Nike swoosh — coming soon to a hijab near you. The sportswear giant on Tuesday announced a spring 2018 launch for the Nike Pro Hijab, the company’s first foray into high-performance headgear for Muslim women athletes.

Adidas U.S. push keeps up pressure on Nike, Under Armour
Emma Thomasson, Reuters

The new boss of Adidas increased sales and profit targets on Wednesday, sending shares in the German sportswear firm to a record high as he pledged to keep investing heavily in the key U.S. market and do more to boost e-commerce sales. The more ambitious targets will maintain a squeeze on U.S. rivals Nike and Under Armour, which have both been losing sales to the German brand in their home market, where Adidas’s retro Superstar was the top-selling shoe of 2016.

Old Navy ads ditch funny ladies for nobodies
Don Kaplan, New York Daily News

Happy International Women’s Day Amy, Julia and Liz — you’re fired! Old Navy will debut its new “Hi Fashion” campaign on Wednesday by ditching its 3-year-old ad campaign that featured funny ladies, Amy Schumer, Julia Louis-Dreyfus and Elizabeth Banks.

Urban Outfitters CEO Says the Retail Bubble Has Burst
Nick Turner, Bloomberg News

Shares of Urban Outfitters Inc. and Express Inc. fell on Wednesday after the apparel chains gave a dour outlook for the industry, renewing concerns about America’s overabundance of retail stores. Urban Outfitters’ fourth-quarter earnings fell short of estimates, and same-store sales were flat.

This Empowering Ad From United Colors of Benetton Encourages Women to Take Their Half
Katie Richards, Adweek

United Colors of Benetton has an incredible message to share with the world for Wednesday’s International Women’s Day. It’s asking women all over the world to unite and fight to be seen as an equal gender.

How a Facebook Executive Revived a Fading Surf Brand
Eilene Zimmerman, The New York Times

Either you’ve never heard of Birdwell Beach Britches, or you love them. So says Matt Jacobson, who grew up surfing with his father in Manhattan Beach, Calif., and wearing the hand-sewn board shorts all summer long.

Media and Entertainment

Breitbart is bleeding advertisers due to an anonymous Twitter collective
Aja Romano, Vox

Since the 2016 presidential election, more than 1,400 companies — and counting — have yanked their advertising from the right-wing website Breitbart News, where President Donald Trump’s chief strategist, Steve Bannon, was formerly the editor-in-chief. The ad removals are the result of consumer backlash spearheaded by the Sleeping Giants, an anonymous collective of progressive activists who organize their protests on social media.

Social Media and Technology

Twitter’s Moments get their own analytics
Sarah Perez, TechCrunch

Twitter Moments, Twitter’s own take on short-form content told as a series of connected tweets, are today getting their own analytics, the company announced today. This will allow Moments’ creators to track how well their content is working on Twitter, by offering details on opens, likes, shares and more.

PR and Communications

Disney Chief: My Role on a Trump Panel Is ‘Not an Endorsement’
Brooks Barnes, The New York Times

The Walt Disney Company’s annual shareholder meeting on Wednesday brought the company’s chief executive, Robert A. Iger, face to face with a smattering of shareholders who demanded that he resign from President Trump’s business policy forum. “The question is about endorsement,” said Mehrdad Azemun, a shareholder from Chicago, echoing two other shareholders who had spoken.

Actually, Uber’s PR disasters aren’t that great for Lyft
Johana Bhuiyan, Recode

The first leg of 2017 has been a public relations disaster unlike any other in Uber’s six or so years of existence — and for the ride-hail behemoth with a history of public scandals, that’s saying something. So it stands to reason that Lyft — the perennial runner-up to Uber — should benefit from its competitor’s perceived loss.

Some Uber riders react to sexism claims with their wallets
Jessica Guynn, USA Today

Uber is famous for its confrontational business approach. But this time it’s riders who are getting in Uber’s face.

Corporate Social Responsibility

Microsoft’s New ‘Make What’s Next’ Ad Shows Girls How to Pursue STEM Careers
Lindsay Stein, AdvertisingAge

For the next phase of its “Make What’s Next” campaign, which encourages girls to enter tech and science fields, Microsoft is launching a spot that shows girls the steps they have to take to make their STEM goals a reality. Last year, the ad showcased young girls talking about why they love science but failing to name any female inventors.

Opinions, Editorials, Perspectives and Research

Survey: PwC Brand Takes a Hit After Oscars
Laura Nichols, Morning Consult

PricewaterhouseCoopers’ brand was blemished after it mishandled envelopes at the Academy Awards, according to Morning Consult Brand Intelligence data, a mistake that led to “La La Land” getting the top prize at first instead of the rightful winner, “Moonlight.” On Feb. 25, the day before the Oscars, 11 percent of people said they had an unfavorable view of PricewaterhouseCoopers, according to Morning Consult Brand Intelligence polling.

80% of women surveyed no longer trust brands they buy, report suggests
Laurie Fullerton, The Drum

Influencer company for women SheSpeaks set out to understand the impact of the trust deficit among women and brands, and of the 2,100 womennationwide who they surveyed, 80% claim to distrust the news media, citing “inadequate fact checking” and “political bias” as the primary causes, and 80% of women say they don’t trust ads. The main reason brands are not trustworthy, according to 61% of women, is that they don’t live up to the promises they make.

A Celebration Of Women In Marketing
Giselle Abramovich,

A diverse team leads to better ideas—that’s Management 101. But women, specifically, bring something very special to a marketing department.

Why TV is still powerful for building food brands
Lily Katz-Smolenske, SmartBrief

In 2017, for the first time ever, digital media spending is expected to overtake TV advertising. According to eMarketer, in the US, TV’s share will be at 35.8 percent of total media ad spend and digital’s at 38.4 percent.

AI Bots Are Encouraging Brand Marketers to Use AI
Murray Newlands, Entrepreneur

With the launch of Facebook’s bots, among others, more marketers have started thinking about how they can use bots and AI to their advantage. There are many ways you can use this technology to benefit your business whether you are a beginner of a chatbot marketing expert.