Amazon Is Opening Up Its Ads Business, and Marketers See a Big Opportunity to Shake Up Search
Lauren Johnson, Adweek
Execs from Facebook, Google, Pinterest, Snapchat and more are crowding the halls of Dmexco, but perhaps the most interesting company here is Amazon. As brands have complained about the duopoly of Facebook and Google controlling most of the digital ad ecosystem, Amazon is on the lips of consumer-packaged goods and retail brands as digital’s third big player, and the Seattle-based ecommerce giant is quietly talking to marketers about its ad offering this week and speaking on a few panels.
Here’s What P&G Has Learned Since Demanding Advertising Transparency 9 Months Ago
Lauren Johnson, Adweek
Nine months into P&G chief brand officer Marc Pritchard’s mandate to clean up digital transparency, the company is beginning to see some signs that it’s working. It’s also tackling bigger issues like gender equality and corporate responsibility.
Minnesota Twins Name Carmichael Lynch as Agency of Record After 13 Years with Periscope
Erik Oster, Adweek
As the Minnesota Twins celebrate a 16-0 blowout of the San Diego Padres attempt to lock in the second AL Wild Card spot, Minnesota agency Carmichael Lynch has a win of its own to announce. The MLB team named the Minneapolis as its new agency or record, following a review, ending a 13-year relationship with fellow Twin Cities shop Periscope.
How Wealthsimple Got Oscar-Winning Director Errol Morris To Talk About Money Problems
Jeff Beer, Fast Company
In its newest ad campaign, the investment tech brand Wealthsimple has taken its “Money Diaries” concept to video, capturing real conversations with real people talking about real money issues — all directed by Oscar-winning filmmaker Errol Morris.
In China, platforms are cutting out media-buying agencies
Yuyu Chen, Digiday
If China is where the future happens, that’s bad news for media agencies. In China, big brands are increasingly moving their advertising budgets from agency trading desks to Baidu, Alibaba and Tencent (known as the BAT) for more media transparency.
Media and Entertainment
21st Century Fox Predicts TV Ad Loads Will Shrink ‘Across the Board’
Jason Lynch, Adweek
21st Century Fox seemed to make clear on Wednesday what it had hinted at during its upfront event in May: on the television side, its sports and news offerings are of greater importance to the company than its broadcast network is.
Viacom’s Bob Bakish: Entertainment-Focused Skinny Bundle Will Launch by Year’s End
Cynthia Littleton, Variety
A low-cost skinny bundle of entertainment channels without broadcast networks or sports outlets will launch in the U.S. by year’s end, Viacom CEO Bob Bakish predicted Wednesday.
Sling TV is now giving away digital antennas to those who prepay for its service
Sarah Perez, TechCrunch
Dish’s streaming service for cord cutters, Sling TV, is now offering consumers without access to local broadcasts channels the ability to add an over-the-air (OTA) antenna to their existing setup – in some cases, for free.
Comcast Creates Katy Perry Content Channel
Aaron Baar, Marketing Daily
Comcast is getting some extra fireworks out of its presenting sponsorship of Katy Perry’s latest concert tour, turning its online and television resources into a destination for all things Perry. The telecom giant has launched an entire on-demand destination on its X1 platform for Perry’s fans, with content including new songs and music videos, never-before-seen interviews and behind-the-scenes tour footage.
Social Media and Technology
Facebook Moves to Keep Ads From Running on Objectionable Videos
Sapna Maheshwari, The New York Times
Facebook released a new set of rules on Wednesday that outline the types of videos and articles that it will bar from running ads. It also said it would begin disclosing new information to advertisers about where their messages appear on the platform and on external apps and sites it is partners with.
Apple is facing questions from the U.S. Senate on the privacy protections in iPhone X and Face ID
Tony Romm, Recode
A day after Apple unveiled its new iPhone X — a device that its owner can unlock using facial recognition — Sen. Al Franken is pressing the tech giant to detail the privacy and security safeguards it has in place for biometric data.
Facebook quietly released their Bonfire app in Denmark – and we found it
Matthew Hughes, The Next Web
Bonfire, Facebook’s group video chat app, has sprung up on the Danish iOS App Store, suggesting the social media giant is slowly rolling it out to customers.
How a Hit Happens Now
Craig Marks, New York Magazine
The most influential playlist in music is Spotify’s RapCaviar, which turns mixtape rappers into megastars. And it’s all curated by one man.
After two years, Spotify has struggled to break through with video
Sahil Patel, Digiday
Two years and 45 million subscribers ago, Spotify held a splashy event in New York City to announce its plans to get into the streaming video business. Yet since that May 2015 event, Spotify’s video efforts can be best described as a series of stops and starts.
Dmexco: Jack Dorsey On Twitter’s Ability To Make Money
Kelly Liyakasa, AdExchanger
WPP CEO Martin Sorrell called out Twitter’s revenue potential – along with the social platform’s positioning amid Google and Facebook’s ad dominance – in an interview with Twitter CEO Jack Dorsey onstage at Dmexco in Germany on Wednesday.
STX Entertainment Teams With Google To Introduce, And Produce For, VR Channel
David Lieberman, Deadline
STX Entertainment says that it has forged a virtual reality alliance with Google to launch what they call a “pay-per-experience channel” for “high quality, mobile VR.”
PR and Marketing
Startup ‘Bodega’ Has Angered Fans of Actual Bodegas. Can It Recover?
Christopher Heine, Adweek
What if you debuted a brand and everyone from two of the country’s most important cities hated on you on Day One? Well, Bodega’s founders are about to find out.
Marriott slammed after leaving Irma refugees stranded
Jonathan Berr, CBS News
Marriott is under fire for leaving more than two dozen people stranded on Hurricane Irma-ravaged St. Thomas even though the ferry it chartered had enough space to accommodate hundreds more. When the ship arrived Friday night on an emergency call at the devastated Caribbean island, it accepted only tourists who had been staying at Marriott properties.
LaCroix Fizzy Water Is Everyone’s Favorite. Nobody Knows What’s In It
Rob Copeland, The Wall Street Journal
The makers of LaCroix sparkling water go to great lengths to explain what isn’t used to create the beverage’s 20 flavors. LaCroix is less forthcoming about what is actually inside its ubiquitous neon cans.
Target to team up with hosts of HGTV’s popular ‘Fixer Upper’
Charisse Jones, USA Today
Target, known for its frenzy-inducing celebrity collaborations, announced Tuesday that it will team up with the popular hosts of HGTV’s Fixer Upper’ to roll out a new line of home decor. Hearth & Hand with Magnolia will debut on Nov. 5, introducing items designed with Chip and Joanna Gaines, whose televised home renovations have drawn a huge fan base, and also spawned Magnolia, a lifestyle brand that sells items ranging from pillows to wallpaper.
Cool-kid Brands Are Embracing the Rise Of Pregnancy Chic
Whitney Bauck, Fashionista
Glamorizing pregnancy is nothing new in the world of celebrity and entertainment. But celebrating pregnancy in non-celeb-focused, capital-F fashion has been much less prevalent.
Alibaba partners with New York Fashion Week, as China’s influence on global fashion expands
Marc Bain, Quartz
New York Fashion Week and China are cozying up to each other, thanks to a new partnership between NYFW: The Shows, which is the part of NYFW managed by entertainment giant IMG, and China’s largest e-commerce company, Alibaba. The deal will introduce New York labels to a giant new Chinese audience, while also increasing the already-strong presence of Chinese talent at the internationally watched New York shows.
Opinions, Editorials, Perspectives and Research
About 6 in 10 young adults in U.S. primarily use online streaming to watch TV
Lee Rainie, Pew Research Center
The rise of online streaming services such as Netflix and HBO Go has dramatically altered the media habits of Americans, especially young adults. About six-in-ten of those ages 18 to 29 (61%) say the primary way they watch television now is with streaming services on the internet, compared with 31% who say they mostly watch via a cable or satellite subscription and 5% who mainly watch with a digital antenna, according to a Pew Research Center survey conducted in August.
Did The Apple Brand Just Lose Another Shred Of Its Rebellious Spirit?
Jeff Beer, Fast Company
The new Apple Watch ad is beautiful, moving, and could just as easily be touting a giant insurance company.
The Lonely Future of Buying Stuff
Justin Bachman, Bloomberg
It’s 2036. We’ve automated ourselves out of shopping and shipping. Here’s how it happened.
Identifying The True Value Of Identity
Drew Bradstock, AdExchanger
People-based marketing, in which publisher and advertiser first-party data is employed to target users across devices, is hotly debated as the new standard for attribution. For it to be truly effective, however, large volumes of publishers seeing many users across many devices are required.
Even Data Specialists Say It’s a Challenge to Keep Up with Tech Advances
Maria Minsker, eMarketer
The two biggest challenges facing top data-focused executives are data security and keeping up with the rapid pace of technological advances. A June 2017 Experian Data Quality survey of chief data officers, or CDOs, found that almost 60% of respondents said keeping up with technology advances would be a key business challenge over the next two years.
Extreme personalization is the new personalization
Brian Solis, Retail Dive
After years of talking about personalization, 1:1 and individual marketing and people to people engagement, retail marketers are still, well, talking about it. So why isn’t personalization more pervasive?