Brands Brief: Week in Review & What’s Ahead

Week in Review

Academy Awards, South by Southwest

  • PricewaterhouseCoopers, the firm behind the best picture fumble at this year’s Academy Awards, saw its brand take a hit after “La La Land” was accidentally announced named the winner instead of “Moonlight.”
  • Despite its faithful industry following, South by Southwest, which started Friday, lags behind the Sundance Film Festival in awareness among Americans, according to a recent poll.

The Trump effect

  • Bob Iger, chief executive of The Walt Disney Co., told shareholders that his participation in President Donald Trump’s business policy forum is “not an endorsement at all of the policies of the new administration.” Shareholders had asked him to step down from the council.
  • More than 1,400 companies have taken their ads off the Breitbart News website since Election Day. The effort to direct ad dollars away from the site that was once run by White House chief strategist Steve Bannon is being led by an anonymous online group called “the Sleeping Giants.”
  • Fox News is getting a big bump from Trump. Coverage of the president drew more viewers than ABC or Fox Broadcasting, and the news network is even attracting more viewers under the age of 50.
  • Public relations firms are adding to their crisis communications offerings and ramping up efforts to counsel clients on what to do if they’re subjected to an “Attack by President” online.
  • Arnold Schwarzenegger left “Celebrity Apprentice” after one season with the NBC show, citing a good working relationship with the network and its creator, but noting that he wants something with less “baggage.”

What’s Ahead

  • Attending South by Southwest this week? Digiday has a guide to what not to miss at the annual event.
  • Starbucks Corp. debuted a line of Pantone-inspired spring cups that aren’t Easter cups, raising the specter of controversy similar to the backlash surrounding the coffee chain’s red cups during the winter holiday season.

Events Calendar (All Times Local)

South by Southwest in Austin 8 a.m.
MRC Vegas 8 a.m.
The Content Council annual spring conference in New York 8:30 a.m.
MRC Vegas 7:30 a.m.
South by Southwest in Austin 8:30 a.m.
Performance Marketing Summit in Austin 10 a.m.
Adweek webinar on mobile app engagement 1 p.m.
ANA webinar on working with celebrities 1 p.m.
MRC Vegas 7:30 a.m.
South by Southwest in Austin 8:30 a.m.
ANA webinar on user-generated content 1 p.m.
MRC Vegas 7:30 a.m.
South by Southwest in Austin 9:30 a.m.
South by Southwest in Austin 9:30 a.m.
ANA webinar on customer relationships 1 p.m.


Morning Consult Brands Top Reads

1) Poll: Majority of American Adults Have Never Heard of SXSW
Laura Nichols, Morning Consult

2) What Marketers Should Know About Facebook User Engagement in 2017
Lyle Stevens, Adweek

3) Snapchat maker’s stock keeps falling — and analysts think it’ll drop even more
Nina Agrawal, Los Angeles Times

4) Breitbart is bleeding advertisers due to an anonymous Twitter collective
Aja Romano, Vox

5) Survey: PwC Brand Takes a Hit After Oscars
Laura Nichols, Morning Consult

6) ‘Attack by President’ Is Big Business for PR Agencies
Alexandra Bruell, The Wall Street Journal

7) WPP Shares Slide as Advertising Giant Posts Slowest Revenue Growth in Years
Nick Kostov, The Wall Street Journal

8) Report: Uber CEO seeking a second-in-command
Mike Snider, USA Today

9) How Halo Top Is Conquering the Ice Cream Biz — Without Ads
Jessica Wohl, Advertising Age

10) Exclusive: Chipotle closing ShopHouse chain
Jonathan Maze, Nation’s Restaurant News