Week in Review
Academy Awards, South by Southwest
- PricewaterhouseCoopers, the firm behind the best picture fumble at this year’s Academy Awards, saw its brand take a hit after “La La Land” was accidentally announced named the winner instead of “Moonlight.”
- Despite its faithful industry following, South by Southwest, which started Friday, lags behind the Sundance Film Festival in awareness among Americans, according to a recent poll.
The Trump effect
- Bob Iger, chief executive of The Walt Disney Co., told shareholders that his participation in President Donald Trump’s business policy forum is “not an endorsement at all of the policies of the new administration.” Shareholders had asked him to step down from the council.
- More than 1,400 companies have taken their ads off the Breitbart News website since Election Day. The effort to direct ad dollars away from the site that was once run by White House chief strategist Steve Bannon is being led by an anonymous online group called “the Sleeping Giants.”
- Fox News is getting a big bump from Trump. Coverage of the president drew more viewers than ABC or Fox Broadcasting, and the news network is even attracting more viewers under the age of 50.
- Public relations firms are adding to their crisis communications offerings and ramping up efforts to counsel clients on what to do if they’re subjected to an “Attack by President” online.
- Arnold Schwarzenegger left “Celebrity Apprentice” after one season with the NBC show, citing a good working relationship with the network and its creator, but noting that he wants something with less “baggage.”