Brands Brief: Week in Review & What’s Ahead

Week in Review

Pepsi and robots

  • Morning Consult polling showed that a plurality of Americans liked the PepsiCo Inc. ad featuring Kendall Jenner that was removed a day after it debuted following public backlash online.
  • Americans are more concerned about robots in their daily lives, be it as a pilot or surgeon, than they are when it comes to artificial intelligence as an existential threat.

United Airlines

  • The lawyer for the man who was dragged off a United Airlines Inc. flight said the airline will likely be named as a defendant in a lawsuit from his client.
  • United Airlines eventually apologized for the incident. However, the airline remains in PR crisis mode due to the incident’s high-profile negative publicity.

Social media rivalries

  • While Facebook Inc. was the most recent social platform to roll out a “Stories” feature, polling shows the coveted millennial demographic is receptive to it.
  • Facebook’s Instagram Stories, released less than a year ago, surpassed Snap Inc.’s original Snapchat Stories feature when it hit 200 million daily active users, compared to Snapchat’s 161 million. Snap’s share price dropped slightly as a result.
  • Facebook now boasts 5 million advertisers using its site. The company is working to bolster those numbers with tools like one-click ad targeting.

What’s Ahead

  • Bill O’Reilly, immersed in a sexual harassment controversy and whose Fox News program is losing advertisers, is taking a vacation from his show, raising questions about whether “The O’Reilly Factor” will remain on the air.
  • While United Airline’s PR troubles are unlikely to blow over anytime soon, some experts say there are benefits to overbooking. Others note that while United has been damaged by this most recent incident, the airline is likely to stick around for the long haul.

Events Calendar (All Times Local)

No events scheduled
Adweek webinar on identity mapping 1 p.m.
Digiday Brand Summit in Charleston, S.C. 1:30 p.m.
Instagram for Business Seminar in Rockville, Md. 7 p.m.
Digiday Brand Summit in Charleston, S.C. 7:15 a.m.
The Greater Washington Business Roundtable in Potomac, Md. 8 a.m.
Conversion Conference in Las Vegas 8 a.m.
Storynomics seminar in New York 9 a.m.
DigitalHack Marketing Series 1 p.m.
Marketing United Conference in Nashville, Tenn. 5 p.m.
Marketing United Conference in Nashville, Tenn. 7 a.m.
Conversion Conference in Las Vegas 8 a.m.
Digiday Brand Summit in Charleston, S.C. 8:30 a.m.
Adweek webinar on building out cross-platforms 1 p.m.
Marketing United Summit in Nashville, Tenn. 7 a.m.
Mid-Atlantic Marketing Summit in Washington 8 a.m.
Business-to-Government Marketing Workshop in Washington 9:30 a.m.


Morning Consult Brands Top Reads

1) Plurality of Americans Actually Like Ad That Pepsi Pulled
Laura Nichols, Morning Consult

2) Facebook ‘Stories’ Shows Potential Among Young People: Poll
Laura Nichols, Morning Consult

3) What Americans Are Most Worried About When It Comes to Robots
Laura Nichols, Morning Consult

4) Instagram Stories hits 200M users, surpassing Snapchat as it copies its AR stickers
Josh Constine, TechCrunch

5) Social Commerce Is Primed to Go Mainstream (Survey)
Kimberlee Morrison, Adweek

6) Bill O’Reilly Is Going on Vacation. Will His Show Return?
Gabriel Sherman, New York Magazine

7) United Grapples With PR Crisis Over Videos of Man Being Dragged Off Plane
Julie Creswell and Sapna Maheswari, The New York Times

8) Wells Fargo Rehires About 1,000 Staff in Wake of Account Scandal
Laura J. Keller, Bloomberg News

9) Will United’s PR Disaster Finally Make Airlines Reconsider the Hated Practice of Overbooking?
Robert Klara, Adweek

10) Google Pays Female Workers Less Than Male Counterparts, Labor Department Says
Jack Nicas, The Wall Street Journal