Brands Brief: Week in Review & What’s Ahead

Week in Review


  • Despite the president’s penchant for posting, 62 percent of President Donald Trump’s voters aren’t following his tweets closely, a new Morning Consult/POLITICO poll shows. What’s more is that registered voters trust the information coming from the media more than that from the White House or Trump, with 46 percent of those surveyed saying Trump’s information was not credible.

Changes in the media landscape

  • Time Inc. could be soon known by another name, as it looks to rebrand to show its marketing and business partners how it has become a “multi-platform consumer media company.” The names of Time’s publications — which include Time, Sports Illustrated and People — would not be affected.
  • If a planned $85.4 billion acquisition of Time Warner Inc. goes through, AT&T Inc. CEO Randall Stephenson would add chairman to his job title and John Stankey, chief executive of AT&T Entertainment Group, would take over the company’s media business, including management of Time Warner.

Trouble in the auto industry

  • Porsche is facing a formal investigation in Germany for allegedly being untruthful with customers about its emissions. Its parent company, Volkswagen AG, admitted in 2015 to fitting 11 million diesel vehicles with devices to fool emissions tests.
  • Honda confirmed that a victim’s death in 2016 after working on a car — not driving it — was linked to a faulty air bag made by Takata.
  • Fiat Chrysler Automobiles NV announced a recall of 1.3 million vehicles worldwide, with an airbag issue in 770,000 sport utility vehicles and a fire risk in 565,000 vehicles due to problems with alternators.

What’s Ahead

  • Brides and their wedding parties are asking for and waiting on answers after bridal retailer Alfred Angelo suddenly started closing stores late last week with apparently no warning even to staff. The company is likely to file for bankruptcy protection.
  • Retail spending was down 0.2 percent in June, marking the second decline in spending in two months. Americans have curbed their spending on everything from pastimes to dining out.

Events Calendar (All Times Local)

Digital Publishing Innovation Summit in New York 7:30 a.m.
MozCon Seattle 8 a.m.
Milestone Engage 2017 digital marketing conference in Chicago 1 p.m.
Digital Publishing Innovation Summit in New York 7:30 a.m.
Milestone Engage 2017 digital marketing conference in Chicago 7:30 a.m.
MozCon Seattle 8 a.m.
Innovation Congress in New York 12 p.m.
Advertising Age’s Small Agency Conference and Awards in Nashville 6 p.m.
Advertising Age’s Small Agency Conference and Awards in Nashville 8 a.m.
Innovation Congress in New York 8 a.m.
OMMA Los Angeles 8 a.m.
MozCon Seattle 9 a.m.
ANA webinar on building customer relationships 1 p.m.
GrowCommerce 2017 in New York 8 a.m.
PRNews’ Facebook Boot Camp in New York 8:30 a.m.
PR Now & Next Conference Chicago 8:30 a.m.
Adweek webinar with Office Depot on people-based marketing 1 p.m.
PR Now & Next Conference Chicago 9 a.m.


Morning Consult Brands Top Reads

1) DraftKings and FanDuel abandon proposed merger
Alex Schiffer, The Washington Post

2) Majority of Trump Voters Don’t Regularly Read His Tweets
Laura Nichols, Morning Consult

3) Snapchat Is Getting Crushed
Maya Kosoff, Vanity Fair

4) News Outlets to Seek Bargaining Rights Against Google and Facebook
Jim Rutenberg, The New York Times

5) The $3 Toothpaste Club? Startup to Test the Power of Brands
Sharon Terlep, The Wall Street Journal

6) ‘Elephant in the room’: Agencies are rolling out Amazon service units
Shareen Pathak, Digiday

7) Online Publishers Try Reducing Ads to Boost Revenue
Jack Marshall, The Wall Street Journal

8) The Cosmetics Counter Was Long Immune to Discounting. Not Anymore
Suzanne Kapner and Sharon Terlep, The Wall Street Journal

9) Google, Amazon and 80,000 websites are protesting against the FCC’s plans to reverse net neutrality
Arjun Kharpal, CNBC

10) Time Inc. Explores Renaming the Company, Seeking a Refresh
Jeffrey A. Trachtenberg and Suzanne Vranica, The Wall Street Journal


Brands Brief: Discovery, Scripps Consider Merger

Discovery Communications Inc., which is worth around $15 billion, and Scripps Networks Interactive Inc, valued at $8.8 billion, are contemplating a merger. They previously abandoned a deal in 2014 but are looking this time around at uniting in the face of competition from online media and streaming services.

Brands Brief: Epcot Is Getting a Makeover

The Walt Disney Co. is giving its Epcot theme park a new look that will include more character stories, the company announced at an expo in Anaheim, Calif., over the weekend. The park gets fewer visitors than the Magic Kingdom, despite being twice the size, and executives are banking on the idea that adding more film-related attractions will prove lucrative.

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