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Brands Brief: Week in Review & What’s Ahead


Week in Review

Facebook tackles music rights, fake accounts

  • Facebook said a review of advertising buying on its site found approximately 500 fake accounts responsible for $100,000 in ad spending that the company believes has ties to Russia.

Leadership changes at J.Crew, Vanity Fair

  • Somsack Sikhounmuong, who effectively replaced Jenna Lyons as chief design officer of the J.Crew brand after her departure in April, resigned from the retailer.

Corporate upheaval

  • Tronc Inc., parent company of the Los Angeles Times and Chicago Tribune, bought the New York Daily News for $1 in a deal that includes the assumption of operational and pension liabilities.
  • After the international public relations firm Bell Pottinger was expelled from the industry’s trade association in the United Kingdom over a secret campaign that sought to inflame racial tensions in South Africa, Bell Pottinger staff members were told that the firm would go into administration soon after a search for a buyer failed.

What’s Ahead

  • Apple Inc. is expected to introduce the iPhone 8 on Tuesday at its new Apple Park campus in Cupertino, Calif., where the company is also likely to announce updates to the Apple Watch, Apple TV and iOS software.
  • The Toronto International Film Festival, which began Thursday, continues through this week. Movies that have already generated a buzz include “I, Tonya,” about the disgraced figure skater Tonya Harding, and Alexander Payne’s “Downsizing,” which is set in the near future, where citizens seeking a new life can shrink themselves to 4 inches.
  • Facebook is prepared to spend up to $1 billion on original shows, which pits the social networking company against other tech giants, like Apple and Amazon.com Inc., and traditional media giants like Time Warner Inc. for content.

Events Calendar (All Times Local)

Monday
American Marketing Association annual conference 9 a.m.
Tuesday
American Marketing Association annual conference 8 a.m.
Digital Summit Detroit 8:30 a.m.
PAC workshop on public affairs and advocacy writing workshop 10 a.m.
Adweek webinar on surviving a brand crisis 1 p.m.
ANA webinar on influencers 1 p.m.
Wednesday
American Marketing Association annual conference 7:30 a.m.
Digital Summit Detroit 8:30 a.m.
PAC workshop on working with Trump administration 10 a.m.
ANA webinar on valued content programs 1 p.m.
Thursday
Confluence Conference 7:30 a.m.
PRSA workshop on virtual reality storytelling technologies 8 a.m.
Agents of Change Digital Marketing Conference 8 a.m.
PAC workshop on building a political involvement program 1:30 p.m.
Friday
Agents of Change Digital Marketing Conference 7:30 a.m.
Confluence Conference 8 a.m.
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Morning Consult Brands Top Reads

1) Jenna Lyons Replacement Departs J.Crew
Chantal Fernandez, Business of Fashion

2) Verizon Wants to Build an Advertising Juggernaut. It Needs Your Data First
Ryan Knutson, The Wall Street Journal

3) Equifax reveals hack that likely exposed data of 143 million customers
Yashaswini Swamynathan, Reuters

4) 6-Second TV Spots On The Rise
Wayne Friedman, MediaPost

5) To Save Retail, Let It Die
Doug Stephens, Business of Fashion

6) Why White Castle’s Uniforms Are Suddenly Among the Industry’s Most Fashionable
David Gianatasio, Adweek

7) Tronc acquires New York Daily News
Rick Kogan and Robert Channick, Chicago Tribune

8) Bell Pottinger expelled from PR trade body after South Africa racism row
Mark Sweney, The Guardian

9) Sprint Takes More of Its Advertising In-House With New Digital Agency
Erik Oster, Adweek

10) T-Mobile US to offer free Netflix with family plan
Anjali Athavaley, Reuters