Viewers are still tuning in to see “Saturday Night Live” spoof the White House, according to a new poll. It’s most engaged viewers are those who voted for Hillary Clinton in November.
Alphabet Inc.’s Google will have the Media Rating Council audit You Tube, particularly the video streaming site’s external metric collection.
Americans don’t overwhelmingly support one film nominated for a best picture Academy Award over another because a lot of people simply haven’t seen any of the…
Can President Donald Trump’s supporters boost Ivanka Trump’s brand? While scores of retailers are backing away from selling her merchandise, her perfume is a top seller on Amazon.com Inc. Meanwhile, a majority of registered voters say it’s inappropriate for the president to publicly criticize companies his family does business with, even though such criticisms don’t affect voters’ perceptions of the company.
The United Auto Workers union is preparing a “Buy American” campaign to get consumers to purchase their vehicles domestically. The move comes as President Donald Trump’s calls for companies to create more jobs in the United States.
Star power reigns supreme: A new poll shows Americans are more likely to see a film based on its actors and the movie trailer, and they’re less influenced by accolades like the Academy Awards.
A majority of registered voters say it’s inappropriate for the president to publicly criticize companies his family does business with, even though such criticisms don’t affect voters’ perceptions of the company, according to a new poll.
Many Americans are celebrating Valentine’s Day with their significant others, or their pet, according to a new poll. And while many respondents said they plan on giving a gift, they prefer receiving presents that are practical, like a gift card.
Sears Holdings Corp. and Kmart Corp. joined the list of retailers dropping Ivanka Trump’s brand from its inventory, citing a push to refocus their online business on its most profitable items.
Actions from companies such as Starbucks Corp. and Amazon.com Inc. in opposition to Trump’s immigration order were well received by young adults, though opinions were split among white respondents. Uber Technologies Inc. and rival Lyft Inc. both made headlines for how they responded to Trump’s immigration order, but those actions didn’t change the perception of the companies among U.S. consumers.