Brands Brief: Week in Review & What’s Ahead


Week in Review

Amazon

  • Grocery chain Albertsons agreed to buy the remainder of drugstore chain Rite Aid as the grocery store works to reposition itself as modern and digitally focused in the face of Amazon.com Inc.’s emergence into the grocery and health care sectors.
  • Customers who use the Amazon Prime Rewards Visa card will get 5 percent cash back on purchases at Whole Foods, the same reward cardholders get on purchases from Amazon.
  • Amazon is planning to open as many as six more cashierless convenience stores this year, most likely in Seattle, where the first location is based, and in Los Angeles, according to people familiar with the situation.

Snapchat

  • Snap Inc. plans to double the amount of Snapchat video shows it releases this year — to about 80 shows — as the company begins to emphasize professionally produced content on its Discover page within its redesign.
  • Snap shares plummeted as much as 8.4 per cent, nearing last year’s $17 IPO price, after reality TV star Kylie Jenner, who has famously shared intimate looks at her lavish life on Snapchat, tweeted that she doesn’t open the app anymore.
  • Chief Executive Officer Evan Spiegel received a $636.6 million stock grant when Snap went public last year, according to the firm’s annual report. The amount could make him one of the highest-paid U.S. executives for 2017.
  • Snap sold out the new Air Jordan III Tinker sneakers in 23 minutes, thanks to a life-size Michael Jordan augmented-reality lens promoting the sneakers and an exclusive QR code within the app.

Media

  • Newsweek magazine published a story detailing legal and financial concerns at the magazine and its business ties to a Christian college. Several staffers had made it known to management that they would quit if the magazine did not publish the article.
  • Vox Media laid off about 50 people, primarily in its Racked, Curbed, SB Nation and Video Services teams, as it pivots away from video products.

What’s Ahead

  • The 90th Academy Awards will be hosted by Jimmy Kimmel on March 4. The 2018 awards season has so far been dominated by discussions about gender inequality and the Time’s Up campaign to combat sexual harassment in the workplace, but producers for the Oscars say the awards show will focus more on movies than cultural movements.
  • The annual film, media, and music festival South by Southwest begins March 9 in Austin, Texas. The conference is known for massive marketing opportunities, but some brands are are pulling back this year, with smaller budgets and squabbles over prices from previous years.
  • In the fourth quarter of 2018, Fox News will debut Fox Nation, a subscription service available without a cable package that will focus on right-leaning commentary with a new lineup of programming and anchors.

Events Calendar (All Times Local)

Monday
eTail West 2018 conference 7:45 a.m.
High Five 2018 conference 8 a.m.
Traffic & Conversion Summit 8:30 a.m.
Social Media Week Austin 9:30 a.m.
Tuesday
Traffic & Conversion Summit 7 a.m.
eTail West 2018 conference 7:25 a.m.
High Five 2018 conference 8 a.m.
Digital Marketing Innovation Summit 8 a.m.
Mobile Innovation Summit 8 a.m.
ConveyUX conference 8:30 a.m.
Social Media Week Austin 9:30 a.m.
PRSA Crisis and Issues Management webinar 3 p.m.
Wednesday
Traffic & Conversion Summit 7 a.m.
eTail West 2018 conference 7:45 a.m.
High Five 2018 conference 8 a.m.
Mobile Innovation Summit 8 a.m.
Digital Marketing Innovation Summit 8 a.m.
ConveyUX conference 9 a.m.
Social Media Marketing World conference 9 a.m.
Social Media Week Austin 9:30 a.m.
AdMonsters Future-Proof Your Rate Card webinar 1 p.m.
ANA production trends webinar 1 p.m.
Thursday
Social Media Marketing World conference 6 a.m.
eTail West 2018 conference 7:50 a.m.
ConveyUX conference 9 a.m.
Friday
Social Media Marketing World conference 6 a.m.
PR Daily next-generation infographics virtual summit 12 p.m.

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